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Google Optimize vs. VWO

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Google Optimize

45 Reviews and Ratings

VWO

195 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    		N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    VWO

    Score7.7 out of 10
    		N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    Google OptimizeVWO
    Editions & Modules
    Google Optimize
    Free
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    Google OptimizeVWO
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeVWO
    Considered Both Products
    Google
    Verified User
    Chose Google Optimize
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites …
    Incentivized
    Wingify Pvt Ltd
    Nick Trivisonno
    Search Analyst in Marketing at Performance Health (Health, Wellness and Fitness, 501-1000 employees)
    Chose VWO
    VWO is much more powerful than Google Optimize, in that there's more customizability and better data collection.
    Incentivized
    Michel Zurkirchen
    Content manager in Marketing at Fontem Ventures B.V. (Tobacco, 201-500 employees)
    Chose VWO
    I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed.

    I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I …
    Incentivized
    Diego Polanco
    CRO Consultant at Making Science (Management Consulting, 1001-5000 employees)
    Chose VWO
    VWO is by far the easiest tool to use among all experimentation tools. It is like the experimentation tool for dummies and works as well as the others. A highlight would be the reports on every test because compared to the others, in VWO is way much easier to understand the …
    Incentivized
    Ernie DeCoite
    VP, Digital Marketing in Marketing at Becker (Marketing & Advertising, 11-50 employees)
    Chose VWO
    Basically, they have the same features but VWO is much cheaper than the paid version of optimize. If you don't need to do more than 5 experiments at a time, then the free version of Optimize is great. If you do need to be able to do more than that, then VWO is a great …
    Incentivized
    Verified User
    Chose VWO
    A unified tool where all data points are shared across the different features is a much-preferred option.
    Incentivized
    Joseph Collins
    Account Supervisor in Marketing at Digital Current (Marketing and Advertising, 11-50 employees)
    Chose VWO
    While there are many free or cheap options for A/B and multivariate testing out there (and we have tried several), VWO provides the right balance between cost and capability for our agency. That, and the level of customer service provided when we need it makes VWO our choice …
    Incentivized
    Verified User
    Chose VWO
    VWO is much more flexible, more affordable, and is easier to implement. We also appreciate how responsive and helpful VWO customer service is.
    Incentivized
    Verified User
    Chose VWO
    We enjoy being able to pause and edit tests whenever we want. There are also a lot of additional functionalities on VWO, like recordings.
    Incentivized
    Verified User
    Chose VWO
    VWO is way more comprehensive and powerful. We selected VWO because of multiple factors including pricing, capabilities, and last but not least, support. It's quite important to be able to liaise with the platform when building tests.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google OptimizeVWO
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and VWO
    Feature
    Google Optimize
    4.9
    8 Ratings
    VWO
    7.5
    11 Ratings
    a/b experiment testing4.08 Ratings8.21 Ratings
    Split URL testing2.08 Ratings9.11 Ratings
    Multivariate testing4.08 Ratings8.011 Ratings
    Multi-page/funnel testing1.06 Ratings6.41 Ratings
    Cross-browser testing6.44 Ratings8.21 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings7.31 Ratings
    Visual / WYSIWYG editor3.07 Ratings7.31 Ratings
    Advanced code editor2.07 Ratings9.11 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings6.41 Ratings
    Preview mode3.06 Ratings6.41 Ratings
    Test duration calculator9.03 Ratings6.41 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and VWO
    Feature
    Google Optimize
    7.0
    8 Ratings
    VWO
    8.2
    1 Ratings
    Standard visitor segmentation6.08 Ratings9.11 Ratings
    Behavioral visitor segmentation7.06 Ratings7.31 Ratings
    Traffic allocation control8.07 Ratings9.11 Ratings
    Website personalization7.07 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and VWO
    Feature
    Google Optimize
    8.2
    8 Ratings
    VWO
    7.0
    1 Ratings
    Heatmap tool2.01 Ratings6.41 Ratings
    Click analytics9.03 Ratings6.41 Ratings
    Scroll maps9.02 Ratings6.41 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings8.21 Ratings
    Goal tracking8.07 Ratings8.21 Ratings
    Test reporting7.06 Ratings7.31 Ratings
    Results segmentation10.04 Ratings5.51 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings8.21 Ratings
    User Ratings
    Google OptimizeVWO
    Likelihood to Recommend
    5.0
    (10 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.7
    (20 ratings)
    Usability
    10.0
    (1 ratings)
    8.7
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    8.7
    (4 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)