Google Sheets vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Sheets
Score 8.8 out of 10
N/A
Google Sheets is the spreadsheet app available on Google Workspace, or standalone, with a free plan for personal use and accessible via mobile apps for iOS and Android.N/A
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
Google SheetsLooker Studio
Editions & Modules
No answers on this topic
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
Google SheetsLooker Studio
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google SheetsLooker Studio
Considered Both Products
Google Sheets
Chose Google Sheets
Google Sheets is better than smartsheets and excel when it comes to integrating into different applications for automation as well as for team collaboration. While excel is better for analysis and higher level formulas/Marcos when working in a team environment or involving …
Chose Google Sheets
I prefer the look of Google Sheets. I also love that it is easily shared.
Chose Google Sheets
My organization uses Google Sheets instead of Microsoft Excel because we are a Google shop. Sheets permissions are especially easy via existing Google Workspace groups. We're a very collaborative company that values easy browser-based simultaneous document editing and …
Chose Google Sheets
From my experience, Google sheets doesn't compare to excel. It suffices for basic spreadsheet needs but does not compare in terms of functionality. An organizational change led me to the opportunity to use Excel and I'm happy to have made the switch and have not looked back. …
Chose Google Sheets
Microsoft Excel is very similar, I don't have much to say in comparison. I have not tried using formulas in Google Sheets. OneDrive is also very similar but it autosaves so you don't have to worry about saving information or forgetting to save and losing data. It is also …
Chose Google Sheets
In my opinion, based on my own experience, I believe that Google Sheets stands in the second position in my list of spreadsheet software largely because of things such as ease to share and access data, multiple edits simultaneously and keep a track of the real-time changes, …
Chose Google Sheets
Microsoft Excel might be good for large-scale local work, but Google Sheets is so fast and clean. I have also used other systems like Air Table, and Excel online, but honestly Google Sheets is so ubiquitous and easy to use I always start there first. Other software products I …
Chose Google Sheets
Google Sheets is newest of all and is easy to understand. It has better UI or display then rest all. Minimal design helps to focus more on work. In built chat features is one that makes it stand out of league then rest of all. Unlike MS Excel and LibreOffice it is available …
Chose Google Sheets
Microsoft Excel is much more functional and has more functions/capabilities than Google Sheets. It is also faster compared to Google Sheets. On the other side, Google Sheets is better for collaboration and saves you a lot of time. As I usually do not work with big files I …
Chose Google Sheets
We selected it for it's nearly universal integration capabilities to pull data from all the programs in our tech stack for deeper analysis in Tableau. It integrates with Tableau, which is the number one reason we decided to use it. It's a lot more user friendly than Excel, even …
Chose Google Sheets
Microsoft Excel has more in-depth formulas you can use, but overall it can get quite confusing and overwhelming. Google Sheets is more approachable, and easier to learn and collaborate with.
Chose Google Sheets
clearly a win-win situation by using Google sheets, [especially] for remote work and teamwork! Microsoft Excel does not allow any of that unless you have a pay version of it.
Chose Google Sheets
I find Google Sheets much simpler and easier to use than Microsoft Excel. It is free which can make a huge difference if you are on a budget. It is also entirely web-based which makes sharing and collaborating much easier as well as ensuring that there is only one version of …
Chose Google Sheets
Google sheets has a clear advantage. It is more simple to use for daily applications, allows for easier collaboration, and has portability (offline working). It allows for easy sharing and integration with other Google online programs such as Gmail, Google Drive, Google Docs, …
Chose Google Sheets
I enjoy the ease of access and sharing information with anyone, google sheets is great for that. You can easily send a link in an email or text message which makes it easier than other programs because you have to purchase separately if their software doesn't come included at …
Chose Google Sheets
We originally selected Google Sheets for its easy to use interface and seamless connection throughout using Google for all of our business. We love how all the different google apps connect and make it easy to share things with the team.
Chose Google Sheets
Google Sheets allows for all of the capabilities of Microsoft Excel, but with real-time edits that can create a collaborative experience across teams. By being able to access people's changes in real-time, it makes for an easier work experience, especially in the remote world …
Chose Google Sheets
Google Sheets is very good in performance and can be accessed from anywhere being a cloud application. That is the major differentiator for it. Sharing of documents is not a difficult task anymore and no need to use space from our personal devices. It is very simple to access …
Chose Google Sheets
On Microsoft, we can't edit the documents at the same time with our friends and co-workers, we need to save everything on the computer memory. I find Google Sheets to be a lot superior, by allowing us to save everything up in the cloud, to read, share and edit whatever document …
Chose Google Sheets
The biggest kicker here is that Google Sheets is free. On top of that, it is way easier to share the file with other users who are not within our company, with easy controls over how they can access and what exactly they can do with the file. Also, being able to see who all has …
Chose Google Sheets
I feel Google Sheets is better compared to the many available competitors thanks to its many features and also easy integration with Google products. It is also easy to use and is available online.
Chose Google Sheets
Microsoft Excel and Numbers on Mac. Used the first reiteration of the Windows 365 and was terrible.

It stacks up well against excel due to power of two other Google products 1) Google search and 2) YouTube. If you cannot find an article or video to help you might be …
Chose Google Sheets
The major reason I use Google Sheets over Microsoft Excel and Apple Numbers is for its ability to allow multiple users to access and work on the same spreadsheet at once. This is incredibly more efficient and effective than updating and sending copies upon copies of the same …
Looker Studio
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Chose Looker Studio
Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating …
Chose Looker Studio
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Chose Looker Studio
At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs.
Chose Looker Studio
Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization.
Features
Google SheetsLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
8.0
Ratings
5% below category average
Pixel Perfect reports00 Ratings7.00 Ratings
Customizable dashboards00 Ratings8.50 Ratings
Report Formatting Templates00 Ratings8.40 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
7.6
Ratings
5% below category average
Drill-down analysis00 Ratings9.50 Ratings
Formatting capabilities00 Ratings8.00 Ratings
Integration with R or other statistical packages00 Ratings4.00 Ratings
Report sharing and collaboration00 Ratings8.90 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
8.2
Ratings
3% below category average
Publish to Web00 Ratings7.50 Ratings
Publish to PDF00 Ratings9.40 Ratings
Report Versioning00 Ratings8.00 Ratings
Report Delivery Scheduling00 Ratings7.40 Ratings
Delivery to Remote Servers00 Ratings8.80 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
7.1
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.50 Ratings
Location Analytics / Geographic Visualization00 Ratings9.00 Ratings
Predictive Analytics00 Ratings5.00 Ratings
Pattern Recognition and Data Mining00 Ratings5.00 Ratings
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User Ratings
Google SheetsLooker Studio
Likelihood to Recommend
8.9
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.0
(0 ratings)
Usability
9.5
(0 ratings)
8.5
(0 ratings)
Availability
8.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
6.7
(0 ratings)
Configurability
9.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google SheetsLooker Studio
Likelihood to Recommend
Google Sheets is a great tool mostly for people in the finance department such as accountants who have to analyze hundreds of transactions. The software makes it easy to organize data and handle some analysis. Also, when it comes to data presentation, Google Sheets offers some of the best features. However, this is not to sat people outside the finance docket cannot benefit from this software. It is a great tool to have when handling data.
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Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
  • It is a cloud-based platform.
  • You can work in the same file simultaneously with your colleagues.
  • It allows you to share files much faster.
  • It allows you to access your Google Sheet files whenever you like and wherever you like if you have stable internet connection.
  • It has great integration with other Google software.
  • Google Sheets is very user-friendly and very intuitive to use.
Read full review
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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Cons
  • Shifting to Sheets after years and years of Excel is like learning to crawl after I've been running for years. Some sort of translator document. Such as if you use XYZ in Excel, the same function can be found here in Sheets
  • Functionality shuts down after 5K or so lines are used. I work in finance. We have hundreds of thousands of transactions we need to analyze.
  • If Big Query is the answer to large amounts of data, it needs to be as easy to use as Sheets is.
Read full review
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
I am not involved in the purchase/selection process, but my organization is a Google shop, and Sheets meets most of our spreadsheet needs and works seamlessly with our other tools. I don't anticipate our switching anytime soon.
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It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Overall the formula functions could improve but there's workarounds for them. Utilzing different formulas or approaches for building out accounting schedules. While collebrating with multiple team members and different departments being able to go in and see where others are on the sheets is helpful. Google Sheets overall is a great product
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It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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Reliability and Availability
Like most Google products, Google Sheets rarely has outages or slowness, and when it does, connection is always momentarily restored. I can't recall a time when I've been unable to access Google Sheets but able to access other sites just fine. That said, errors aren't uncommon when handling large data volume. You know what they say about using spreadsheets as databases, but sometimes it's just the most convenient option, especially for smaller or one-off projects, and not being able to store large amounts of data hampers our ability to move quickly with scrappy prototypes or full solutions. It would be great if we could better integrate our data manipulation (Apps Script) with big data in the sheet.
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No answers on this topic
Performance
Again, Google Sheets is no exception to Google's general high speed and reliability, but load times can be slow for larger amounts of data. I've used Sheets with Zapier and have used the Python API, and speed has never been an issue.
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No answers on this topic
Support Rating
I have never contacted Google Sheets support, but Google Sheets makes it very easy to report an issue or suggest a feature from Sheets itself (Help > Help Sheets improve), and I've had mostly good experiences with support for other Google products.
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I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
Microsoft Excel and Numbers on Mac. Used the first reiteration of the Windows 365 and was terrible. It stacks up well against excel due to power of two other Google products 1) Google search and 2) YouTube. If you cannot find an article or video to help you might be disappointed but keep looking.
Read full review
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
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Scalability
Google Sheets works very well with multiple users. It's convenient to see in real-time who is collaborating in a sheet, down to the specific cell that they're viewing/editing. Linking Sheets across departments is convenient with the IMPORTRANGE function.
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No answers on this topic
Return on Investment
  • We've used it to prepare quick budgets, presentations for funds that have helped raise money
  • It has helped us quickly analyze raw data, collaboratively.
  • it has helped us work more efficiently by making it easier to work from one sheet and not lose track of versions by passing around attached documents
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  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots