Google Sheets vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Sheets
Score 8.8 out of 10
N/A
Google Sheets is the spreadsheet app available on Google Workspace, or standalone, with a free plan for personal use and accessible via mobile apps for iOS and Android.N/A
Looker Studio
Score 7.9 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
Google SheetsLooker Studio
Editions & Modules
No answers on this topic
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
Google SheetsLooker Studio
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google SheetsLooker Studio
Considered Both Products
Google Sheets
Chose Google Sheets
I enjoy the ease of access and sharing information with anyone, google sheets is great for that. You can easily send a link in an email or text message which makes it easier than other programs because you have to purchase separately if their software doesn't come included at …
Looker Studio
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Features
Google SheetsLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
8.0
53 Ratings
5% below category average
Pixel Perfect reports00 Ratings7.037 Ratings
Customizable dashboards00 Ratings8.552 Ratings
Report Formatting Templates00 Ratings8.451 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
7.6
52 Ratings
5% below category average
Drill-down analysis00 Ratings9.544 Ratings
Formatting capabilities00 Ratings8.048 Ratings
Integration with R or other statistical packages00 Ratings3.924 Ratings
Report sharing and collaboration00 Ratings8.951 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
8.2
52 Ratings
3% below category average
Publish to Web00 Ratings7.546 Ratings
Publish to PDF00 Ratings9.445 Ratings
Report Versioning00 Ratings8.033 Ratings
Report Delivery Scheduling00 Ratings7.436 Ratings
Delivery to Remote Servers00 Ratings8.818 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Sheets
-
Ratings
Looker Studio
7.1
51 Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.551 Ratings
Location Analytics / Geographic Visualization00 Ratings9.048 Ratings
Predictive Analytics00 Ratings5.026 Ratings
Pattern Recognition and Data Mining00 Ratings5.02 Ratings
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Google SheetsLooker Studio
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Score 8.7 out of 10
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Score 9.9 out of 10
Enterprises
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Score 8.7 out of 10
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User Ratings
Google SheetsLooker Studio
Likelihood to Recommend
8.9
(40 ratings)
8.9
(54 ratings)
Likelihood to Renew
10.0
(2 ratings)
9.0
(1 ratings)
Usability
9.5
(2 ratings)
8.5
(5 ratings)
Availability
8.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
6.7
(10 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google SheetsLooker Studio
Likelihood to Recommend
Google
Google Sheets is great for just recording tabular information that needs to be shared with and/or edited by multiple people. Sharing and collaborating is especially convenient because Sheets is designed to be browser-based; while Excel has a browser version, it's limited compared to the desktop app. Google Sheets's editing, suggesting, commenting, and viewing permissions settings are absolutely perfect for my department. Google Sheets does not handle large datasets well. It does not load in a timely manner and often freezes. Apps Scripts fail to process large amounts of data.
Read full review
Google
Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.
Read full review
Pros
Google
  • It is a cloud-based platform.
  • You can work in the same file simultaneously with your colleagues.
  • It allows you to share files much faster.
  • It allows you to access your Google Sheet files whenever you like and wherever you like if you have stable internet connection.
  • It has great integration with other Google software.
  • Google Sheets is very user-friendly and very intuitive to use.
Read full review
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
Google
  • Pivot tables are different but could be improved upon; sort, totals, filters
  • When entering negative numbers as the first in a formula you need to remember to "+-100+25" instead of "-100+25"
  • The power of the internet of course makes it easy to find solution, but the help function is not easily available
  • Color coding changes on the cell, but there is not an easy way to click on a cell and use the selected color; like excel
Read full review
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
Likelihood to Renew
Google
It is easy to use, free of charge for basic functionality, and easy to share with people within or outside your team or company
Read full review
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
Read full review
Usability
Google
Overall the formula functions could improve but there's workarounds for them. Utilzing different formulas or approaches for building out accounting schedules. While collebrating with multiple team members and different departments being able to go in and see where others are on the sheets is helpful. Google Sheets overall is a great product
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Google
It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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Reliability and Availability
Google
Like most Google products, Google Sheets rarely has outages or slowness, and when it does, connection is always momentarily restored. I can't recall a time when I've been unable to access Google Sheets but able to access other sites just fine. That said, errors aren't uncommon when handling large data volume. You know what they say about using spreadsheets as databases, but sometimes it's just the most convenient option, especially for smaller or one-off projects, and not being able to store large amounts of data hampers our ability to move quickly with scrappy prototypes or full solutions. It would be great if we could better integrate our data manipulation (Apps Script) with big data in the sheet.
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Google
No answers on this topic
Performance
Google
Again, Google Sheets is no exception to Google's general high speed and reliability, but load times can be slow for larger amounts of data. I've used Sheets with Zapier and have used the Python API, and speed has never been an issue.
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Google
No answers on this topic
Support Rating
Google
I have never contacted Google Sheets support, but Google Sheets makes it very easy to report an issue or suggest a feature from Sheets itself (Help > Help Sheets improve), and I've had mostly good experiences with support for other Google products.
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Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
Google
The major reason I use Google Sheets over Microsoft Excel and Apple Numbers is for its ability to allow multiple users to access and work on the same spreadsheet at once. This is incredibly more efficient and effective than updating and sending copies upon copies of the same Excel or Numbers spreadsheet back and forth as email attachments.
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Google
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.
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Contract Terms and Pricing Model
Google
I'm not involved with the purchase, but I assume everything goes smoothly and that the pricing structure is predictable and reasonable. We do not get surprise fees.
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Google
No answers on this topic
Scalability
Google
Google Sheets works very well with multiple users. It's convenient to see in real-time who is collaborating in a sheet, down to the specific cell that they're viewing/editing. Linking Sheets across departments is convenient with the IMPORTRANGE function.
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Google
No answers on this topic
Return on Investment
Google
  • We've used it to prepare quick budgets, presentations for funds that have helped raise money
  • It has helped us quickly analyze raw data, collaboratively.
  • it has helped us work more efficiently by making it easier to work from one sheet and not lose track of versions by passing around attached documents
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Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
ScreenShots