TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Tag Manager

    Score8.8 out of 10
    N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A

    Mixpanel

    Score8.7 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    Google Tag ManagerMixpanel
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    Google Tag ManagerMixpanel
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Community Pulse
    Google Tag ManagerMixpanel
    Considered Both Products
    Google
    Chose Google Tag Manager
    Google Tag Manager is naturally the first one to implement as I use Google Analytics. However I do use the others too as they provide functionality that GTM doesn't. But you do also have to pay for some of these functions. I use these tools for growth hacker marketing, so …
    Incentivized
    Mixpanel
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Tag ManagerMixpanel
    Security
    Comparison of Security features of Google Tag Manager and Mixpanel
    Feature
    Google Tag Manager
    4.4
    55 Ratings
    Mixpanel
    -
    Ratings
    Role-based user permissions4.455 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Google Tag Manager and Mixpanel
    Feature
    Google Tag Manager
    6.6
    66 Ratings
    Mixpanel
    -
    Ratings
    Tag library7.061 Ratings00 Ratings
    Tag variable mapping7.053 Ratings00 Ratings
    Ease of writing custom tags6.065 Ratings00 Ratings
    Rules-driven tag execution4.960 Ratings00 Ratings
    Tag performance monitoring7.855 Ratings00 Ratings
    Page load times6.047 Ratings00 Ratings
    Mobile app tagging8.332 Ratings00 Ratings
    Library of JavaScript extensions6.036 Ratings00 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Google Tag Manager and Mixpanel
    Feature
    Google Tag Manager
    6.2
    66 Ratings
    Mixpanel
    -
    Ratings
    Event tracking8.063 Ratings00 Ratings
    Mobile event tracking6.045 Ratings00 Ratings
    Data distribution management7.040 Ratings00 Ratings
    Universal data layer7.057 Ratings00 Ratings
    Automated error checking3.045 Ratings00 Ratings
    User Ratings
    Google Tag ManagerMixpanel
    Likelihood to Recommend
    8.5
    (70 ratings)
    9.0
    (50 ratings)
    Likelihood to Renew
    7.0
    (7 ratings)
    10.0
    (13 ratings)
    Usability
    7.0
    (15 ratings)
    9.0
    (2 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    2.0
    (12 ratings)
    1.0
    (8 ratings)
    Online Training
    7.3
    (1 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    9.8
    (2 ratings)
    8.9
    (3 ratings)