Chose Wildfire Interactive (Discontinued)
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
Wildfire Interactive (Discontinued) vs. Later Social
Wildfire Interactive (Discontinued) vs. Later Social
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Wildfire Interactive (Discontinued) | N/A | Wildfire was a social media advertising management software application that was acquired but since discontinued by Google. | N/A | |
 Later Social | N/A | Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest. | $25 per month |
| Wildfire Interactive (Discontinued) | Later Social | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | 33% discount available for annual subscription. | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Wildfire Interactive (Discontinued) | Later Social | |
|---|---|---|
| Considered Both Products | Wildfire Interactive (Discontinued)  Ashley Pengilly Social Media & Community Associate Manager Chose Wildfire Interactive (Discontinued) The other service I attended to was Social Candy. I picked Wildfire due to the customer support, ease of use of the software and because I was able to make changes on my own. |  Later Social  Katrina Julia, Founder and CEO FIT Life Creation Creator + CEO Chose Later Social Different type of tool.  Sebastian Correa Marsico Digital Content Lead Chose Later Social It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. …  Alexandra Ceambur Content Marketer, and Blog Writer Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later.  Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations Chose Later Social Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity.  Ayo Bamgbose, Assoc CIPD, MSc Social Media & Digital Marketing Educator Chose Later Social I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are …  Lauren Kelley Director of Content Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …  Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Chose Later Social Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you …  Meredith Walter Marketing Manager Chose Later Social Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you.  Josephine Stafford Owner Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … |
| Wildfire Interactive (Discontinued) | Later Social | |||||||||||||||||||||
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| Wildfire Interactive (Discontinued) | Later Social | |
|---|---|---|
| Small Businesses |  Growave Score 9.7 out of 10 |  CoSchedule Marketing Suite Score 10.0 out of 10 |
| Medium-sized Companies |  Echobox Social Score 9.7 out of 10 | CoSchedule Marketing Suite Score 10.0 out of 10 |
| Enterprises |  Sprout Social Score 8.6 out of 10 |  Social Suite by Reputation.com Score 9.4 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Wildfire Interactive (Discontinued) | Later Social | |
|---|---|---|
| Likelihood to Recommend | 2.0 (0 ratings) | 10.0 (0 ratings) |
| Likelihood to Renew | 7.9 (0 ratings) | - (0 ratings) |
| Usability | 9.0 (0 ratings) | 9.4 (0 ratings) |
| Availability | 10.0 (0 ratings) | - (0 ratings) |
| Performance | 10.0 (0 ratings) | - (0 ratings) |
| Support Rating | 9.5 (0 ratings) | 9.0 (0 ratings) |
| Online Training | 8.5 (0 ratings) | - (0 ratings) |
| Implementation Rating | 8.5 (0 ratings) | - (0 ratings) |
| Wildfire Interactive (Discontinued) | Later Social | |
|---|---|---|
| Likelihood to Recommend |
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Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy |
| Pros |
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Lauren Kelley Director of Content |
| Cons |
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| Likelihood to Renew |
| No answers on this topic |
| Usability |
Ashley Pengilly Social Media & Community Associate Manager |
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| Reliability and Availability |
Ashley Pengilly Social Media & Community Associate Manager | No answers on this topic |
| Performance |
Ashley Pengilly Social Media & Community Associate Manager | No answers on this topic |
| Support Rating |
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Ayo Bamgbose Assoc CIPD MSc Social Media & Digital Marketing Educator |
| Online Training |
Ashley Pengilly Social Media & Community Associate Manager | No answers on this topic |
| Implementation Rating |
| No answers on this topic |
| Alternatives Considered |
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Sebastian Correa Marsico Digital Content Lead |
| Return on Investment |
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Meredith Walter Marketing Manager |
| ScreenShots |