GoTo Webinar vs. Zoom Workplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoTo Webinar
Score 8.1 out of 10
N/A
GoToWebinar is GoTo’s webinar and online conferencing solution, and offers features like audience polling and Q&A, flexible scheduling experiences, and webinar templates. It offers CRM integrations and reporting & analytics tools to help engage clients’ audiences.
$49
per month per organizer
Zoom Workplace
Score 8.4 out of 10
N/A
Zoom Workplace, Zoom’s open collaboration platform with an AI Companion, empowers teams to be more productive, and strengthen customer relationships throughout the customer lifecycle with Zoom’s Business Services for sales, marketing, and customer experience teams, including Zoom Contact Center.
$5
per month per license
Pricing
GoTo WebinarZoom Workplace
Editions & Modules
Lite
$49/month
per month per organizer
Standard
$99/month
per month per organizer
Pro
$199/month
per month per organizer
Enterprise
$399/month
per month per organizer
Add-On Zoom Translated Captions
$5
per month per license
Add-On - Zoom Whiteboard
$24.90
per year
Pro
$149.90
per year per user
Business
$199.90
per year per user
Business Plus
$250.00
per year per user
Add-On - Conference Room Connector
$499
per year
Basic
Free
Enterprise
Custom
Add-On - Large Meetings
starting at $600
per year
Add-On - Cloud Storage
starting at $120
per year
Add-On Audio Conferencing
starting at $1200
per year
Add-On Zoom Phone Power Pack
Starting at $300
per year per user
Add-On - Zoom IQ for Sales
Contact Sales
Add-On - Quality of Service Subscription
Contact Sales
Offerings
Pricing Offerings
GoTo WebinarZoom Workplace
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GoTo WebinarZoom Workplace
Considered Both Products
GoTo Webinar
Chose GoTo Webinar
GoTo Webinar has a more custom approach towards the user who is specifically looking to manage a Webinar or Digital Event with a larger capacity of participants.
Chose GoTo Webinar
I was only introduced to GoTo Webinar in my current role, I would always give this a 10/10 rating because it is a work from home workers friendly, easy to use and to set up. I am encountering any trouble using it. Just clicking the generated link and there, I am already in the …
Chose GoTo Webinar
The features it offers set it apart from other similar tools
Chose GoTo Webinar
Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do …
Chose GoTo Webinar
We had been familiar with the GoTo products and decided to stay with them since they meet our needs and work well. We have used Zoom on occasion but IT prefers the GoTo Webinar package.
Chose GoTo Webinar
Zoom is a great product, but isn't as easy to use and doesn't have all the features GoTo Webinar has. Pricing plans vary for each of them, but we've found that GoTo Webinar gives us an excellent value for the service on all of our key usage situations. It was just a better …
Chose GoTo Webinar
I can't compare GoTo Webinar with other products from the same company because I haven't tested them. However, I can compare it with similar products from Zoom, Cisco, and Google, and GoTo Webinar performs within expectations.
Chose GoTo Webinar
Zoom and GoTo Webinar are probably my 2 most commonly used hosting softwares. They are both quite intuitive and contain similar features and both have become quite user-friendly.
Chose GoTo Webinar
GoTo Webinar provides a better users interface and more reliable experience when participating in remote meetings. It allows high quality virtual meetings which means more people can participate in a virtual discussion.
Chose GoTo Webinar
It was already a component of the tech stack before COVID, but with the introduction of numerous new platforms that are utilized on a daily basis for purposes other than webinars, it is currently not the greatest option for marketers. It's a useful addition to the tech stack, …
Chose GoTo Webinar
GoTo Webinar works very much like Microsoft Teams for meetings. The features of each are very comparable. However, GoTo Webinar's pricing model is more affordable.
Chose GoTo Webinar
We used TeamViewer and Skype for Business before this and we had a tough time conducting webinars when the target audience was huge. Lack of integrations with 3rd party platforms, and no analytics capabilities limited ourselves from going to the next level in both sales and …
Chose GoTo Webinar
We selected GoTo Webinars for several reason. It is easy to use. They have good customer service. They offer a lot of what we need.
Chose GoTo Webinar
While Zoom has similar functionality, the interface on GTW is more friendly and easier to navigate. They are both very similar on price-points, too.
Chose GoTo Webinar
All of the tools above are great but we’ve found they are only good for internal meetings and not external clients. The ease of use with GoTo Webinar is unmatched by any of the competitors so we choose to have 2 tools - 1 for internal engagement and 1 for external client use.
Chose GoTo Webinar
GoToWebinar has a user-friendly interface and intuitive controls. When comparing it with other platforms, assess how easily you can navigate through features, set up events, and engage with participants. Connection stability, audio and video quality seem pretty much ok. …
Chose GoTo Webinar
All of the other platforms are nice as well but something that has GoTo webinar is that it uses a software in your computer that makes the session to be more reliable and does not consume high ram or rom in your device. It has nice features to remind the people about the …
Chose GoTo Webinar
Zoom caters to a much higher attendee count. GoTo Webinar has more intuitive, user-friendly tools that most people can pick up on their own. Zoom is more tailored and customizable to suit your specific needs. GoTo Webinar is significantly cheaper with fewer add-ons....
Chose GoTo Webinar
GoTo provides features that others vendors don't have, analytics dashboard is exclusive for webinars sessions and it provides value to the complete solution, styling invite emails is another feature that will not find on other solutions. The advantage of other vendors is the …
Chose GoTo Webinar
Super-smooth video and fantastic audio with an extended range of volume control. Other vendors can claim their product is a superior choice; however, in my history of experiencing multiple options, GoTo Webinar gets my highest marks!
Chose GoTo Webinar
Livestorm is really good with integrations to other CRM tools but it has limitation in some niche tools we are using for our industry. users also often complain the reliability of livestorm on the client end.
Chose GoTo Webinar
We looked at Zoom and actually did consider a move, but chose to stick with GoTo because we have an extensive library of videos and didn't want to transfer all of that. Plus we already knew the limitations so didn't want to move just for a few features only to be surprised by …
Zoom Workplace
Chose Zoom Workplace
I feel, Zoom Workplace stands out for its superior video conferencing and meeting features, making it ideal for large meetings and webinars. While Slack and Teams excel in messaging and collaboration, Zoom is more user-friendly for video communication. It integrates well with …
Chose Zoom Workplace
Zoom Workplace is certainly the superior product, but MS Teams gives it a run for its money due to all of the AI integrated features that MS CoPilot has added to the entire MS Office product portfolio. If Zoom added more AI features, and possibly something similar to ZoomInfo …
Chose Zoom Workplace
Zoom is cheaper and easy to use than other tools.
Chose Zoom Workplace
I think that Zoom is a little less intuitive than google meets. I prefer it though because ore people have it so it feels like the industry standard to use Zoom for meetings. I would rely more on Zoom than on google meets as well because sending invites is easier and better …
Chose Zoom Workplace
Teamviewer is sloppy, and its SSO sign-in is faulty. I am so glad the company steered towards Zoom for all communications.
Chose Zoom Workplace
We still use both side by side. We tend to use Zoom for external calls and teams for internal calls
Chose Zoom Workplace
Zoom Workplace has a range of products that are closely integrated and is fairly customizable so that we are better able to control branding and improve efficiency. Other platforms like Skype have often faced connection issues and do not have as many advanced features.
Chose Zoom Workplace
To have all of the tools and features within one application makes it much easier to on-board new employees, acclimate, and manage. To split features across different platforms is cumbersome to manage and costs much more.
Chose Zoom Workplace
We use Microsoft 365 for everything we do as a company. Except for video communication. For that we use Zoom Workplace, even though Teams is integrated into our other Microsoft products. We found Teams difficult to use and buggy, whereas Zoom Workplace always just works. It is …
Chose Zoom Workplace
It's better for group conversations, and it's more reliable. And everyone has it.
Chose Zoom Workplace
Zoom Workplace is less resource-intensive compared to Microsoft Teams. Slack appears very basic and does not have the app offerings that Zoom boasts. I've also encountered a significant amount of audio issues when using Slack to conduct meetings. Zoom has found its niche and …
Chose Zoom Workplace
I prefer to use Zoom Workplace over Microsoft Teams because I find it to be more user friendly and everyone can access Zoom, whereas only Microsoft users can use Microsoft Teams. For the work that we do, we like that anyone with a valid email address can sign up and use Zoom …
Chose Zoom Workplace
Zoom Workplace is much more user friendly and easy to use it is also better generally at consistently working well when needed.
Chose Zoom Workplace
I believe it is a great contender for a video and audio calling platform. We selected it due to the need for a more flexible option over using Microsoft Teams. It is difficult to join a Teams call if you do not already have a Microsoft account setup, whereas with Zoom Workplace …
Chose Zoom Workplace
We used Dialpad and Teams previously and both were fine. When we were looking at scheduling software, we looked at Calendly. Ultimately, it was cheaper to use Zoom Workplace for phone, video and scheduling and we really liked our Zoom Workplace support team. Calendly and Zoom …
Chose Zoom Workplace
We went with Zoom Workplace due to it's stability, ease of use, and feature set.
Chose Zoom Workplace
Much better place to connect than Google meets. Service, audio and video seem much more efficient
Chose Zoom Workplace
As far as I know Google meets doesn’t allow to record the calls which is a big downside
Chose Zoom Workplace
We actively use both to accomodate the audience/attendees. Zoom Workplace is much better for large groups.
Chose Zoom Workplace
RingCentral Contact Center
Chose Zoom Workplace
Zoom Workplace had a better phone system from our understanding currently. Other features are relatively comparable
Chose Zoom Workplace
Zoom Workplace has a more robust interface and is more widely understood than Google meets or other video call services and so its best for us for larger groups and with external partners.
Chose Zoom Workplace
We prefer Slack for interoffice communications. We find it more convenient, easier to use, and more customizable. Administration is pretty easy too. We utilize Microsoft Teams otherwise, as we are a Microsoft shop and integrating Teams is easier when we are already heavily …
Chose Zoom Workplace
easier to use and navigate, more reliable, better call recording
Chose Zoom Workplace
Features are more roboust.
The price is comparable based on the features.
Integration has more options. SOme of the competitors just limit you to their software/products only.
Features
GoTo WebinarZoom Workplace
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GoTo Webinar
7.1
Ratings
5% below category average
Zoom Workplace
-
Ratings
Dashboards7.20 Ratings00 Ratings
Data exportability7.10 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
GoTo Webinar
7.6
Ratings
5% below category average
Zoom Workplace
8.4
Ratings
2% above category average
High quality audio8.20 Ratings8.70 Ratings
Mobile support7.60 Ratings00 Ratings
High quality video00 Ratings8.70 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
GoTo Webinar
7.2
Ratings
11% below category average
Zoom Workplace
8.6
Ratings
5% above category average
Calendar integration7.70 Ratings8.30 Ratings
Record meetings / events8.40 Ratings9.40 Ratings
Slideshows8.50 Ratings00 Ratings
Event registration8.60 Ratings00 Ratings
Meeting initiation00 Ratings9.40 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
GoTo Webinar
8.2
Ratings
1% below category average
Zoom Workplace
8.2
Ratings
2% above category average
Audience polling7.90 Ratings00 Ratings
Q&A8.60 Ratings00 Ratings
Live chat00 Ratings8.30 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
GoTo Webinar
7.9
Ratings
4% below category average
Zoom Workplace
9.1
Ratings
17% above category average
Participant roles & permissions7.70 Ratings9.10 Ratings
Confidential attendee list8.00 Ratings00 Ratings
User authentication00 Ratings9.10 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
GoTo Webinar
8.1
Ratings
5% above category average
Zoom Workplace
-
Ratings
Branding options8.10 Ratings00 Ratings
Integration to Marketing Automation8.00 Ratings00 Ratings
Screen Sharing
Comparison of Screen Sharing features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Workplace
8.6
Ratings
7% above category average
Desktop sharing00 Ratings9.10 Ratings
Cloud PBX
Comparison of Cloud PBX features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Workplace
8.6
Ratings
3% above category average
Hosted PBX00 Ratings8.00 Ratings
Multi-level Interactive Voice Response (IVR)00 Ratings8.90 Ratings
Directory of employee names00 Ratings9.00 Ratings
Call Management
Comparison of Call Management features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Workplace
8.8
Ratings
4% above category average
Answering rules00 Ratings8.40 Ratings
Call recording00 Ratings9.10 Ratings
Call park00 Ratings9.00 Ratings
Call screening00 Ratings8.80 Ratings
Message alerts00 Ratings9.10 Ratings
Business SMS/External Messaging00 Ratings9.00 Ratings
Voicemail Transcription00 Ratings8.20 Ratings
Mobile apps
Comparison of Mobile apps features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Workplace
9.1
Ratings
7% above category average
Mobile app for iOS00 Ratings9.20 Ratings
Mobile app for Android00 Ratings9.10 Ratings
Unified Communications Platform and Collaboration
Comparison of Unified Communications Platform and Collaboration features of Product A and Product B
GoTo Webinar
-
Ratings
Zoom Workplace
9.0
Ratings
12% above category average
Centralized communications management00 Ratings8.80 Ratings
Team messaging00 Ratings9.20 Ratings
Team document sharing00 Ratings9.10 Ratings
Call and meeting analytics00 Ratings8.90 Ratings
Best Alternatives
GoTo WebinarZoom Workplace
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BigMarker
BigMarker
Score 6.0 out of 10
Broadvoice | GoContact
Broadvoice | GoContact
Score 9.2 out of 10
Medium-sized Companies
ClickMeeting
ClickMeeting
Score 7.8 out of 10
Cisco Unified Communications Manager (Call Manager)
Cisco Unified Communications Manager (Call Manager)
Score 8.7 out of 10
Enterprises
ON24
ON24
Score 8.8 out of 10
Cisco Unified Communications Manager (Call Manager)
Cisco Unified Communications Manager (Call Manager)
Score 8.7 out of 10
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User Ratings
GoTo WebinarZoom Workplace
Likelihood to Recommend
7.6
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
9.2
(0 ratings)
4.2
(0 ratings)
Usability
8.6
(0 ratings)
5.2
(0 ratings)
Availability
9.0
(0 ratings)
9.1
(0 ratings)
Performance
7.9
(0 ratings)
9.1
(0 ratings)
Support Rating
7.3
(0 ratings)
1.6
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
7.0
(0 ratings)
2.8
(0 ratings)
Configurability
5.8
(0 ratings)
9.1
(0 ratings)
Ease of integration
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
7.8
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
7.9
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
7.0
(0 ratings)
7.3
(0 ratings)
User Testimonials
GoTo WebinarZoom Workplace
Likelihood to Recommend
It is great for big events like training or product demos. It's good for marketing webinars with features like polls and Q&A. It's not ideal for small, casual meetings. It can be too expensive for some businesses. For smaller events, other tools might be better.
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* Onboarding new employees - adaptation is quick and easy for new employees - for phone and meeting use. * Administration is quick and easy as well as finding answers to the 'what ifs' * Delegation for scheduling and creating scheduler links - what an awesome process - delegation allows for ease of on-boarding new employees - pre-emptively setting up their meetings and orientations in advance of start date *AI summary - our development teams uses them for ALL meetings creating a great history and follow up process for the entire team
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Pros
  • We launched a product for a mass and more than 500 people attended the webinar and it was seamless.
  • Recording capability for the later usage
  • Setup is very simple for both admins and end users
  • Polls are helpful in assessing the engagement of the customers
Read full review
  • It's a great way to connect around the world with minimal bandwidth consumption.
  • Meeting our peers and exchanging ideas is made possible through the use of high-quality video and audio calls.
  • Exceptional audio and video quality; we are recording meetings and transferring them to other storage.
  • Compared to other apps, it has more features and allows for efficient file sharing within the chatbox.
Read full review
Cons
  • Dashboard for control are mostly intuitive but in some menus like the webcasting section can be cluttered
  • The current polling and survey capabilities are too simple. More advanced features, such as branching logic and real-time results, would make engagement more dynamic and insightful.
  • Although it's easy for organiser to use goto webinar, users have reported issues and long wait time on their end and they don't have much control over the session
Read full review
  • You need an app to make the calls and meetings, but it would be perfect if it had a web-based option.
  • Sometimes when internet speed drops, the audio quality also drops; I would understand the video quality dropping, but the audio doesn't consume much bandwidth, so it would be nice to have a consistent audio even on low internet speeds.
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Likelihood to Renew
GoTo Webinar is not boring at all. Its design is extremely intuitive and specific for what its name serves. It is a great software for webinars which have become the trend of "continuous learning". I like the way we can manage participants in the webinars, interacting with them while they cannot disturb the flow of the speech by intruding with the mic.
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Because every other conference tool is expensive, bloated, or fails to make it easy to just have a call with someone.
Read full review
Usability
GoTo Webinar's User Interface is simple and straightforward, which is what I, as an end user, prefer to interact with when I only use a software once or twice a month; I don't want to have to remember extra steps just to attend a webinar.
Read full review
Zoom is made for the non tech office. It has features that can be made to do what you need to run things on a day to day basis. Immediately we we able to get meetings going with remote employees. The ability to be able to add smartphone connected people was a big plus. Zoom met our needs at the time.
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Reliability and Availability
I rated GoTo Webinar a 9 out of 10 for availability because it generally performs reliably, with minimal application errors or unplanned outages. The platform’s high uptime ensures that it’s usually accessible when needed, supporting a seamless experience for scheduling and conducting webinars. While occasional minor issues may arise, they are infrequent and typically well-managed, contributing to a strong overall rating for availability.
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There have been less than a handful of outages during our two years with Zoom, and whenever there was one, an email informing us of the outage went out immediately, and they had the issue resolved shortly thereafter.
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Performance
I rated GoTo Webinar an 8 out of 10 for performance due to its generally robust capabilities. Pages load quickly, and reports are generated efficiently, even for complex data sets. The platform’s integration with other systems typically doesn’t introduce significant latency or performance issues. However, during peak usage times or when handling very large data volumes, there can be occasional slowdowns. Despite these instances, GoTo Webinar consistently provides strong performance and reliability in its core functions.
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Zoom has among the best performance of any video conference platform, as I've mentioned several times. Besides that, their Chat platform works great, and their back end always runs smooth. It's unfortunate that reporting can now only be done by one month at a time, but nonetheless, it only takes a second to run any kind of Zoom report, whether it's an attendee report, Poll results, a user report, a list of meetings from the past month, etc.
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Support Rating
I was always able to get someone on the phone when I needed to. They were very thorough and ensuring my questions were answered. And if I was asking for a solution or request that they didn't offer, they told me so I could at least stop trying to search for it.
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Because I got a response right away, and was assigned one specific individual to work with me from the beginning to the resolution. I had an actual email address and direct contact with this person without having to start over and over every time I contacted Zoom - this singular individual remained attentive and was well informed on the subject matter and quite able to resolve my needs.
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Implementation Rating
I didn't participate in the implementation nor did my company. As far as I know we have an IT office running alla these projects and we just use the final products for our educational purposes. I also didn't notice implementation at any level while using the desktop interface, but would immediately recognize it, if so.
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If you receive any pushback from higher ups, point to any of the various positive reviews like this one. Or show Zoom's excellent Gartner report, or articles describing Zoom's partnership with Sequoia capital. It's not difficult to show how Zoom is a trustworthy industry leader with best-in-class technology.
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Alternatives Considered
Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do not end up not engaging with us because of a lack of a proper medium.
Read full review
Zoom Workplace is typically on the more expensive end against other options, but it's the industry leader for a reason. It has the most brand credibility by far, but that doesn't mean it's perfect. There are limitations when it comes to technical performance, customization and video/audio quality. I prefer Slack myself for communication apps, but Zoom Workplace is a good alternative.
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Scalability
I rated GoTo Webinar an 8 out of 10 for scalability because it effectively supports deployment across multiple departments and sites with its flexible features. It allows for easy management of large-scale webinars and integration with various systems, accommodating a growing number of users and sessions. However, some users might find limitations in advanced customization or specific integration needs as their requirements become more complex. Overall, its robust capabilities and adaptability make it a strong choice for scalable webinar solutions.
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Because the Basic licenses are completely free, and because it's very easy to configure and install Zoom, and because anyone can join Zoom from a link without needing an account, scaling is a Breeze. There are absolutely no roadblocks. My company keeps adding more Zoom Pro license every week since it's so in demand. We were able to convert users from several different platforms onto Zoom with no trouble at all.
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Return on Investment
  • Good: We've been able to keep various client teams trained up on our product
  • Good: It helps us automate communication about the webinars, as well as follow-ups
  • Bad: There is a time suck that shouldn't exist surrounding the recurring scheduler which needs to be rethought and retooled with more than the most basic real world use cases in mind
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  • We have not lost much productivity in our teamwork during the pandemic because of the ability to have Zoom video calls and keep everyone in touch. This is definitely a positive.
  • We are able to have more people participate in coaching sessions (described earlier) because we don't have room space limitations. This is a big positive.
  • Being able to start a meeting instantly is great when we are doing support and/or training with a client over the phone and need to be able to share a visible
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ScreenShots

GoTo Webinar Screenshots

Screenshot of Setup flow for a new webinar in GoTo Webinar.Screenshot of Organizer's Control Panel and in-session experience

Zoom Workplace Screenshots

Screenshot of an example collaboration feature. These are used to:
Transcribe, summarize, and capture action items with AI Companion from your in-person meetings.
Improve visibility and alignment by sharing emails to chats
Elevate a chat to a meeting or phone call to get to resolution faster. 
Continue meeting conversations and easily access shared information in Team Chat.Screenshot of an example of Zoom's productivity features. These features are used to:
Improve productivity across teams, locations, and time zones.
Organize project deliverables and assets in a centralized, collaborative doc.
Collaborate and map out projects visually on a whiteboard.
Jumpstart brainstorming sessions using AI and templates.
Gather valuable team input for well-informed decision-making with surveys and polls.
Stay on top of action items surfaced from across Zoom Workplace.Screenshot of some additional collaboration features. These are used to:
Optimize office experiences and in-person time.
Make sure remote participants feel connected with what is going on in the room.
Collaborate across remote and in-person teams on a virtual whiteboard.
Easily know and identify who is in the room and who is speaking in a Zoom Room with smart name tags and smart speaker tags.Screenshot of an example of Zoom's AI companion. This feature is used to streamline communications, improve productivity, increase employee engagement, and optimize flexible work.Screenshot of additional AI Companion features. The tools is also used to:
Launch internal campaigns.
Deliver visually rich updates with live streams, billboards, and videos.
Ensure critical comms are never missed with read receipts.
Send updates to deskless workers with Workvivo TV and Chat.