HCL Unica vs. Iterable

Extremely well integrated in the TelCos and Financial Services areas. Retail & Online Gaming are the next big sectors. Real Time capabilities via IBM Interact are starting to come to the fore as marketers start to understand the necessity for true reactive CRM. Additional functionality using IBM Distributed Marketing is also another very powerful area for the future, allowing regional marketers to fill out web based forms, which initiate and run flowcharts & email delivery automatically.

Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team

Incentivized

• Campaign treats a marketing campaign as a discrete entity that is made up of one or more flowcharts, which are in turn comprised of one or more processes.
• IBM Campaign performs actual data manipulation live.
• Users do not need to know SQL to design campaigns.

Incentivized

• It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
• Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.

• Not suitable to small industries even if they really want to use. It would be great to have a lighter version to let any company use in order to make more customers.
• It would really great to have support team available whenever having the issues / difficulties with in the tool itself. At least able to respond asap.

Incentivized

• Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
• Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
• Image library

Incentivized

I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.

Incentivized

Extremely easy to use, deeply integrated into our infrastructure

I think it is easy to use, if you don't have to do to complex selections.

Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests

Incentivized

Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.

Incentivized

The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

Incentivized

I didn't use the Unica support since it is with IBM, only before.

I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.

Incentivized

- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.

Incentivized

As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, and company were not so strong and so marketer-forward.

We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.

Incentivized

• We’ve been able to send out Thousands of communications and generate over 1 billion touches per year because of the speed and flexibility of the tool.
• We’ve helped our marketing partners achieve or exceed some very lofty goals in the past two years because of the tool

Incentivized

• I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.

Incentivized