Chose Salesforce Marketing Cloud
Pardot's ease of use and native integration with SFDC was key to the selection. HubSpot didn't quite measure up from a global capability, while Unica was too complex. Eloqua was the next choice by a narrow margin.
HCL Unica vs. Salesforce Marketing Cloud
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 HCL Unica | Score7.9 out of 10 | N/A | HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy. | N/A |
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
| HCL Unica | Salesforce Marketing Cloud | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
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| HCL Unica | Salesforce Marketing Cloud | |
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| Considered Both Products | No answer on this topic | |
| Key User Insights | ||
| Would buy again | ||
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| Delivers good value for the price | ||
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| Happy with the feature set | ||
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| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
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| HCL Unica | Salesforce Marketing Cloud | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| HCL Unica | Salesforce Marketing Cloud | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 8.1 |
| Likelihood to Renew | 8.7 | 8.1 |
| Usability | 8.0 | 4.1 |
| Availability | - | 10.0 |
| Performance | - | 9.6 |
| Support Rating | 3.0 | 7.0 |
| In-Person Training | - | 5.0 |
| Online Training | - | 8.1 |
| Implementation Rating | 7.2 | 3.0 |
| Contract Terms and Pricing Model | - | 5.0 |
| Ease of integration | - | 7.0 |
| Product Scalability | - | 7.6 |
| Vendor post-sale | - | 8.0 |
| Vendor pre-sale | - | 7.0 |