Heap vs. Pendo.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heap
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
$0
Up to 10k sessions/month
Pendo.io
Score 9.4 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Pricing
HeapPendo.io
Editions & Modules
Free
$0
Up to 10k sessions/month
Growth
Starting at $3,600 annually
Up to 300k sessions/year
Pro
Contact Heap Sales
Custom sessions per month and unlimited projects
Premier
Contact Heap Sales
Custom sessions per month
*Free
Free
Base
Contact sales team
Core
Contact sales team
Pulse
Contact sales team
Ultimate
Contact sales team
Offerings
Pricing Offerings
HeapPendo.io
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.
More Pricing Information
Community Pulse
HeapPendo.io
Considered Both Products
Heap
Chose Heap
Google Analytics stacks up for high level traffic and marketing data but not ideal for enterprises looking user level product interactions in detail. On the other hand Heap stood out for its automatic data capturing, faster onboarding, easy to use dashboards, Highly integrable …
Chose Heap
For me, Heap is much simpler to utilize. I've previously used Google and Adobe Analytics but switched to Heap because it provide better features and is easy to integrate. Without a specialist's assistance, I am able to construct dashboards and am convinced that they are useable …
Chose Heap
Both have more or less the same strong and weak points.
Chose Heap
Heap is better because its easy to use, easy to install. With Heap you just add a snippet of tracking code to your header, instead of having to instrument each event like you do with other tools.
Chose Heap
all of them may have their own strong suits but Heap is backed by best in class ML and AI algorithms. not only that all this powerful and robust backends are well handles also from the frontend. no matter how good your software is, if it is somewhat hard to navigate or to get …
Chose Heap
Heap is better then Pendo and Amplitude. Compared to Amplitude, Heap is cheaper and easier to analyze and use. Configurations might be cumbersome but in the long run, users find it very seamless and easy. Compared to Pendo, Heap offers much superior analytics, event …
Chose Heap
The ability to view events in real time as they occur, restrict them to just show mine, and then create dashboards using those events is the finest feature for me. It eliminates the requirement for constant 100% accuracy in documentation maintenance and guessing. I can monitor …
Chose Heap
It seemed Heap was better for our company as it seems it lets us zoom in more on the information we want.
Chose Heap
Heap had an edge over Google analytics in many ways. Few points to consider Heap over GA.
1. Low code implementation and less involvement of engineering team.
2. Great reporting dashboard with additional feature of of showing user journey, that helps understand user behaviour
Chose Heap
Other applications help to achive the requirements using the current data, but Heap has two driven model one is dependent on past data which is also known as predictive framework and also one dependent upon fly which is adaptive framework. And integration is other tools is …
Chose Heap
Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there …
Chose Heap
Great reviews and market credibility, with minimal similar products at the same price point.
Chose Heap
I have heard about Google Analytics but I have not used it.
Chose Heap
Heap blows away the competition in this space in my opinion. Amplitude was the closest competitor but did not have the ease of instrumentation that Heap offers out of the box. Google Analytics has gotten worse year after year and was borderline worthless for our business, as …
Chose Heap
Heap is far easier to use compared to these.
Chose Heap
Heap is a little more user-friendly and much more robust than Google Analytics, but it is less user-friendly than Amplitude.
Chose Heap
Tableau offers more advanced features, but at a much higher cost across all dimensions: price, difficulty of implementation and integration, onboarding effort, prior knowledge required, etc.
Chose Heap
Compared to GA, Heap provides a much better UI, and its a much better product analytics tool (considering GA's main functionality is not for Product analytics) Overall, of you, are searching for Product analytics I would choose Heap instead of GA.
Chose Heap
Heap is much easier to use versus Google Analytics. Previously, I was using Segment to get channel level data. However, Segment is not a customizable tool to understand top of funnel/web performance in the same way Heap does. Heap Connect is excellent when it comes to creating …
Chose Heap
Heap is much easier for me to use. With Adobe Analytics, I needed to work exclusively with a product analyst whose whole job is working in Adobe Analytics. I can create dashboards without help from a specialist and feel confident that they are functional, actionable, and usable …
Chose Heap
I didn't select heap. Someone else did. I wasn't consulted during the process either, it was there before I arrived and we recently renewed, but I wasn't part of that process. Hotjar was alright, the heapmap is a neat way to quickly show non-experts where we might have an …
Pendo.io
Chose Pendo.io
Pendo.io does a better job with data but not as good on user onboarding and communication. Userpilot started out as an user onboarding and in app guidance that lately became also a user behavior analysis tool. It seems that Pendo.io did the inverse way, it started with the …
Chose Pendo.io
Pendo.io is better at tracking than Google Analytics, and Adobe Analytics takes a lot of setup to get similar coverage. Pendo.io works so well straight out of the box. Also, the historical data that can be accessed once creating a new feature is incredible.
Chose Pendo.io
Pendo.io has far more options for customizations needed to provide everything we need (which is specific) for our overall end goals. Pendo.io also provides two of the items I need versus one.
Chose Pendo.io
I found Pendo.io to be more robust and easier to use....but more expensive.
Chose Pendo.io
Pendo.io had the full suite of solutions for product management, customer success and UX. The other solutions seemed to be good solutions but Pendo solved a lot more range of proplems for our teams. Pricing was all about the same as well so it didn't really factor into the …
Chose Pendo.io
I have just very superficial experience with Google Analytics but I do believe that Pendo.io is a much much better tool in pretty much all aspects of it. It has a ton more features and capabilities and even for the capabilities where there is overlap, Pendo seems to come out …
Chose Pendo.io
At the time of evaluation, Pendo.io stood out as an exceptional digital adoption solution. We couldn't find another solution that had the mix of analytics and in-app guidance that worked for our needs. We're so glad we selected Pendo and look forward to continuing our …
Chose Pendo.io
Pendo.io has better features, better value, better service than WalkMe or Whatfix.
Chose Pendo.io
Pendo.io is much more intuitive to use for basic user trajectory than Google Analytics, though it has been a long time since I used it.
Chose Pendo.io
Pendo.io has better brand value, brand recall, brand recognition and better trust factor compared to its competitors. Also, the leadership as well as product team has hands-on previous relevant experience using this tool which helped us make the decision. The customer support …
Chose Pendo.io
It is a new product in the market in terms of share of voice but is totally worth it
Chose Pendo.io
Pendo.io doesn't try to fit every possible product management feature inside the application, rather it focuses on the user experience and analytics part. And they do that beautifully. Because they are focused on their strength so they are best in that, also their pricing is …
Chose Pendo.io
The organization of Pendo.io makes it much easier to use. We can also get more granular with our request to really dig down into what the root of the issue is and why we are being asked to improve something. We also have been able to better broadcast our wins internally and …
Chose Pendo.io
It is night and day how simple Pendo.io is to setup and configure. You don't need to be a data scientist or engineer - the UI makes it incredibly easy. The competitors have a high barrier to entry to get started with simple tracking and reporting, which has been a massive …
Chose Pendo.io
We've never evaluated any other platform besides Pendo.io b/c we heard good things about it.
Chose Pendo.io
ChurnZero is better at being more granular in terms of the specific product usage stats. Whereas in Pendo.io one can customize periods of time to make it much easier to drill into a specific month, quarter, year, or date range. This customization feature was one of the deciding …
Chose Pendo.io
Pendo seemed like the easiest to use compared to the others we looked at. We did a very in-depth analysis. They also had so many great reviews.
Chose Pendo.io
Prior to Pendo, our company didn't have any insight into analytics, so I don't have anything else to compare it to.
Chose Pendo.io
WalkMe is an industry leader, but they charge an arm and a leg. Working with them you get a lot of support and CSM time, but is it really worth that price tag? Pendo.io was an easy choice for that simple reason.
Chose Pendo.io
I prefer Pendo because it monitors explicit interactions down to the minutiae if needed. It provided data on an individual account and user basis, as well as a holistic view across the entire customer base or segments. (which you can also define).
Best Alternatives
HeapPendo.io
Small Businesses
Fullstory
Fullstory
Score 9.1 out of 10
ChurnZero
ChurnZero
Score 9.6 out of 10
Medium-sized Companies
Whatfix
Whatfix
Score 8.2 out of 10
ChurnZero
ChurnZero
Score 9.6 out of 10
Enterprises
Whatfix
Whatfix
Score 8.2 out of 10
Nexthink
Nexthink
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HeapPendo.io
Likelihood to Recommend
8.1
(0 ratings)
9.8
(0 ratings)
Likelihood to Renew
9.3
(0 ratings)
9.0
(0 ratings)
Usability
8.9
(0 ratings)
8.8
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
8.4
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
9.7
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
9.0
(0 ratings)
9.0
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
7.3
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
HeapPendo.io
Likelihood to Recommend
Heap is well suited for 1. Capture customer journey with session replay 2. Identify customer behaviour and improve overall customer experience 3. Frequent and quick implementations and modifications 4. Comparative analysis for historical marketing insights Heap is not so well suited, if the aim is to capture only analytics data without any goals to improve upon customer experience / targeting appropriate users based on data tracking.
Read full review
Pendo.io is very well suited for organizations, who want to quickly connect with Customers without even directly talking to them. Pendo.io allows in-app guides and documentation to help organizations connect with their customers and guide them in their product. The feature tracking capability is the best to understand the page/feature usage also by segment to categorize and understand user behavior. Replays are somewhat helpful but still can have improvements. Less appropriate where the customer base is less.
Read full review
Pros
  • The Auto Capture function does indeed save quite a bit of time, and being able to build new reports off historical data is really valuable.
  • Interface is really intuitive and user-friendly. Much easier to pick up and use than GA.
  • Building reports out on the fly is really quick and easy, allowing you to give right into all kinds of analyses.
  • The Event Definition screen is really useful, giving a quick glance at the most used events, which you then decide to turn into conversions or goals if you want.
Read full review
  • Analytics - ability to rebuild new analytics back to the snippet install date
  • Guides & Resource Center - ability to create and deploy guides without the need ofr development.
  • Feedback, polls, surveys and NPS - quantative and qualative data is invaluable.
Read full review
Cons
  • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
  • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
Read full review
  • The guide builder UI could be a bit more user-friendly; it's hard to remember where the different options are at first and takes some practice.
  • Interpreting user paths visually can be tricky at times, especially when trying to understand where drop-offs or blockers occur.
  • More granular user permissions so that I don't need to grant full admin rights to a user if I want to let them edit translations on a guide, for example.
Read full review
Likelihood to Renew
Heap helps me understand key data points without fussing with the formatting of a dashboard. It gives me the benefit of data analyzation without the fuss of the formatting - as well as the ease of sharing data collected with my colleagues
Read full review
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
Read full review
Usability
Sometimes, Heap has issues reconciling similar selectors, and I have not found the manual tagging system to be the most intuitive, especially when best practices are not used when designing the front-end infrastructure. Even so, it helps that the data is unmodified, and all analytics are done through an interfaced layer, so damage and confusion [are] not permanent.
Read full review
It is intuitive for core tasks like tracking feature usage, building Guides, and viewing dashboards. The interface is clean and well structured, making it easy for product managers and operational teams to get value quickly without heavy technical support. However, there is a noticeable learning curve when setting up advanced custom events, reports, or integrations, which can take some time and internal knowledge-sharing to master.
Read full review
Reliability and Availability
I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
Read full review
Every time I have logged into Pendo, the service has been available for me to use. The page has never been down when I am trying to get info from there.
Read full review
Performance
On a scale from 1-10, Heap loads pages fairly quickly. The only time I experience delays is when I am loading a graph with perhaps too many events or filters on the page. But in terms of creating or searching for events or viewing reports, I don't ever experience a lag.
Read full review
Everything loads fairly quickly and it's not slow. I don't use an integration, I log in straight in the webpage.
Read full review
Support Rating
Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
Read full review
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
Read full review
Online Training
No answers on this topic
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
Read full review
Implementation Rating
The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
Read full review
Use Segment to install and cut developers out of the work cycle!
Read full review
Alternatives Considered
Heap is better because its easy to use, easy to install. With Heap you just add a snippet of tracking code to your header, instead of having to instrument each event like you do with other tools.
Read full review
Pendo.io excels at creating guides. The editor experience is precisely what anyone working with a DAP tool desires – unobstructed and focused on a single screen. Pendo.io boasts AI features, and the customization options exceed expectations. When we became more familiar with the product, we questioned why we hadn't considered it sooner. Pendo.io has simplified analytics, making them as straightforward as bread and butter. The number of widgets available for data representation in the dashboard is astounding. Furthermore, Pendo.io offers a wealth of features, including feature tagging, webpage tagging, Pendo Listen, NPS surveys, a resource center, and more. I used WalkMe for three years and encountered challenges achieving the desired flow for customer onboarding, which sometimes proved difficult. In contrast, Pendo.io makes everything achievable thanks to its ability to incorporate custom code into guide creations.
Read full review
Scalability
The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
Read full review
The system is pretty flexible and scalable, I have used it in different browsers and devices without issues.
Read full review
Return on Investment
  • It has helped us make decisions on what products to scope for our MVP based on the usage data.
  • It's allowed us to measure success with our beta product.
  • It's helped us view our conversion rates in an easy and usable manner.
Read full review
  • Increasing revenue by providing an awareness mechanism for add-on modules
  • Increasing adoption by providing guidance through new user flows and feature availability
  • Allowing us to promote events and recruit users for UAT using both embedded and static guides
  • Improving conversion from free trials by delivering key value messages during the trial experience.
Read full review
ScreenShots

Heap Screenshots

Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.