HeyOrca vs. Later Social

HeyOrca

Later Social

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
HeyOrca	Score 9.5 out of 10	Small Businesses (1-50 employees)	HeyOrca is a solution that allows an agency’s clients to review and approve upcoming social media content. The vendor aims to help agencies save time by moving away from using spreadsheets and docs to communicate and obtain approvals from their clients. With this solution, no logins or spreadsheets are needed. Agencies can invite clients into a visual stakeholder-friendly view where they can approve and provide feedback without needing to sign up. Agencies can also record every change made to…	$0
Later Social	Score 6.7 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month

Pricing

HeyOrca

Later Social

Editions & Modules

Solo: $0
Basic: $59
per month per calendar
Standard: $99.00
per month per calendar
Pro: $149
per month per calendar

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Offerings

Pricing Offerings
HeyOrca	Later Social
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Plans start at: $99 USD Per Month. From there, the price scales according to your needs, up to a maximum of $499 USD per month.

33% discount available for annual subscription.

More Pricing Information

Community Pulse
	HeyOrca	Later Social
Considered Both Products	HeyOrca Verified User Anonymous Chose HeyOrca HeyOrca is definitely more for the agency level than Hootsuite. Hootsuite is fairly limited, even at its larger plans. HeyOrca is geared towards agencies, and that is definitely clear in the interface and arrangement. Hootsuite sure seems like more of a consumer product than a … Incentivized Helpful? Morgan Alverson Content Strategist Chose HeyOrca Much easier to use and understand. HeyOrca does what they do and they do it best, they don't complicate it with other things like Sprout Social does. Incentivized Helpful? Michael Neubert New Sales Consultant Chose HeyOrca Say HeyOrca is more streamlined and user-friendly. We use to use HootSuite but a lot of our clients were confused because the dashboard is cluttered. I do think HootSuite has more SEO capabilities. Incentivized Helpful? Alia Miller Marketing Manager Chose HeyOrca Hootsuite is definitely a popular platform and we used to use it but felt as though it wasn't super client friendly. We had a lot of confused clients that found it harder to understand and monitor their social content. I think HeyOrca does a better job with the calendar layout … Incentivized Helpful? Lydia Tissandier Assistant Art Director Chose HeyOrca While other programs have their benefits, the client approval process for Hey Orca is great and the program is easier to use and more closely resembles how work will look when published on a platform. Incentivized Helpful?	Later Social Verified User Anonymous Chose Later Social In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social. Incentivized Helpful? Verified User Anonymous Chose Later Social Later is hands-down the best platform I have used for planning and scheduling content. Incentivized Helpful? SS Suzanne Stafford Principal Chose Later Social I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts … Incentivized Helpful? Katrina Julia, Founder and CEO FIT Life Creation Creator + CEO Chose Later Social Different type of tool. Incentivized Helpful? Sebastian Correa Marsico Digital Content Lead Chose Later Social It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. … Incentivized Helpful? Alexandra Ceambur Content Marketer, and Blog Writer Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Incentivized Helpful? Verified User Anonymous Chose Later Social Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting. Incentivized Helpful? Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations Chose Later Social Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity. Incentivized Helpful? Ayo Bamgbose, Assoc CIPD, MSc Social Media & Digital Marketing Educator Chose Later Social I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are … Incentivized Helpful? Lauren Kelley Director of Content Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've … Incentivized Helpful? Verified User Anonymous Chose Later Social I considered Hootsuite, but I don't think they have a free plan. Incentivized Helpful? Verified User Anonymous Chose Later Social We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be … Incentivized Helpful? Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Chose Later Social Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you … Incentivized Helpful? Meredith Walter Marketing Manager Chose Later Social Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you. Incentivized Helpful? Josephine Stafford Owner Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … Incentivized Helpful?

Features

HeyOrca

Later Social

Publishing

Comparison of Publishing features of Product A and Product B
	HeyOrca 8.3 Ratings 3% above category average	Later Social 9.0 Ratings 11% above category average
Content planning and scheduling	10.00 Ratings	10.00 Ratings
Audience targeting	7.00 Ratings	00 Ratings
Workflow management	8.00 Ratings	8.00 Ratings
Content optimization	00 Ratings	9.00 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	HeyOrca 9.0 Ratings 13% above category average	Later Social - Ratings
Bulk actions	9.00 Ratings	00 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	HeyOrca 9.3 Ratings 10% above category average	Later Social 7.2 Ratings 16% below category average
Twitter	10.00 Ratings	7.00 Ratings
Facebook	9.00 Ratings	7.00 Ratings
LinkedIn	9.00 Ratings	5.00 Ratings
Instagram	9.00 Ratings	10.00 Ratings
Pinterest	00 Ratings	10.00 Ratings
YouTube	00 Ratings	4.00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	HeyOrca 8.0 Ratings 0% below category average	Later Social 10.0 Ratings 22% above category average
Role-based user permissions & privileges	9.00 Ratings	00 Ratings
Mobile access	7.00 Ratings	10.00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	HeyOrca - Ratings	Later Social 4.0 Ratings 66% below category average
Campaign success analytics	00 Ratings	4.00 Ratings

Best Alternatives
	HeyOrca	Later Social
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	HeyOrca	Later Social
Likelihood to Recommend	10.0 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	- (0 ratings)
Usability	10.0 (0 ratings)	9.4 (0 ratings)
Support Rating	10.0 (0 ratings)	9.0 (0 ratings)

User Testimonials
	HeyOrca	Later Social
Likelihood to Recommend	If you are looking for a great way to create, send for approval, and schedule/post social content, you won't find anything easier or more straightforward than HeyOrca. Especially great if you need multiple people to approve or have multiple social accounts to manage. HeyOrca also gives you a great overview of all social media and an idea of the strategy and how it all works together. Incentivized Morgan Alverson Content Strategist Read full review	Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple. Incentivized Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Read full review
Pros	HeyOrca has outstanding customer service. Whenever I have a question or issue I contact the HeyOrca team and they respond within minutes. They go above and beyond to help you resolve any issues and communicate to make sure the issue is fixed and everything is ready to go. They also make sure to ask you if there is anything else you need. HeyOrca notifies you if any of your posts don't have a valid link or if the post needs to be edited. This is convenient because I can go in, know there is an issue, and then make changes accordingly. HeyOrca has an amazing user-friendly layout. My clients love it because it's easy to see and it allows them to comment on any post. Incentivized Alia Miller Marketing Manager Read full review	Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature. Great analytics available for Instagram - something that lacks on many other platforms. The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link. It's easy to switch between accounts if you are managing multiple brands and platforms. Incentivized Lauren Kelley Director of Content Read full review
Cons	We had some issues with the timing of posts and posts not going out when they updated their platform recently. Missing out on posting directly to Instagram (we have to use another platform for this). Doesn't support Instagram stories, so we have to denote which ones are for Instagram stories and which ones are for Instagram newsfeed. Incentivized Morgan Alverson Content Strategist Read full review	Would be wonderful if there was a way to copy posts easily. Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email. Would be nice to be able to schedule posts to Facebook Groups. Incentivized SS Suzanne Stafford Principal Read full review
Likelihood to Renew	We decided today that we were renewing our use Incentivized Lydia Tissandier Assistant Art Director Read full review	No answers on this topic
Usability	Hey Orca has a lot of really great features, they make the workflow really easy and are extremely available for help with questions. I think there are some minor workflow issues that it could overcome and features it could add on that are available in other apps. It definitely doesn't offer the best analytics and also hasn't offered single image direct publishing like hootsuite does. Yet, it's benefits outweigh those minor inconveniences for our team Incentivized Lydia Tissandier Assistant Art Director Read full review	The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great! Incentivized Verified User Anonymous Read full review
Support Rating	Support is really helpful and always giving their best to assist us. Incentivized Hüseyin Dal Head of Enterprise Systems Read full review	Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Incentivized Ayo Bamgbose Assoc CIPD MSc Social Media & Digital Marketing Educator Read full review
Alternatives Considered	Hootsuite is definitely a popular platform and we used to use it but felt as though it wasn't super client friendly. We had a lot of confused clients that found it harder to understand and monitor their social content. I think HeyOrca does a better job with the calendar layout and features. Incentivized Alia Miller Marketing Manager Read full review	It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool. Incentivized Sebastian Correa Marsico Digital Content Lead Read full review
Return on Investment	Sustains our clients due to its layout and user-friendliness Doesn't really allow for a lot of SEO work in the platform which doesn't help get clients Incentivized Michael Neubert New Sales Consultant Read full review	Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content. Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything! Incentivized Meredith Walter Marketing Manager Read full review
ScreenShots	HeyOrca Screenshots