Hootsuite vs. ReviewTrackers

Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.

If you're on a tight budget, Review Trackers is a great choice. There are a lot of expensive solutions out there, but Review Trackers is very affordable, even for small businesses. Make sure that Review Trackers will pull reviews from sources specific to your industry. I'm in the automotive industry, so Review Trackers will pull reviews from Cars.com, Edmunds, and other auto specific review sites.

Incentivized

• The product has a really interactive media library which is very helpful even when we are out of images.
• Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
• It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
• With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.

Incentivized

• Ease of tracking - everything about a review is on a dashboard.
• Easy to respond - at the click of a link, we can respond immediately.
• Ease of Reporting - reviews are able to be filtered and reported.
• Reliability - we are able to see reviews come in at a timely manner.
• Informative - we can see where the reviews come from even when the same review is pasted on several directories.

Incentivized

• Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
• We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts

Incentivized

• Implementation was a bit of a pain. I personally had to do a good bit of work to ensure that all web properties were being tracked for each entity.
• Sentiment analysis is still in beta.
• Menu navigation doesn't always make sense.

Incentivized

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Incentivized

No complaints. For a great price, we get exactly what we need out of it. Templates for review requests, as well as the ability to monitor the requests coming in and what our patients are saying about our services. It also gives the patients easy access to a direct link to review sites.

Incentivized

Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!

Incentivized

It was super easy to access the dashboard and view everything that was going on. I also love the review request template ... it's great at the end of the week starting to see reviews come in.

Incentivized

Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)

HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

They are always there when I need them, and there has never been an issue with the support team. They are prompt with their responses and always very polite and eager to help me out. I also frequently have them asking me if there is anything additional they can do, which I greatly appreciate

Incentivized

Very easy to teach and learn

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.

Incentivized

LOVE REVIEW TRACKERS.

Incentivized

Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.

Incentivized

New Brand was a LOT more expensive and really didn't provide much more than what Review Trackers does. They did, however, have a "heatmap" that highlighted popular words used in reviews. That was helpful to see a snapshot of what types of things people are reviewing on our restaurants. They lost their contract with Yelp towards the end, but didn't offer us any sort of discount for no longer pulling Yelp reviews for us. That was the last straw. We get a ton of Yelp reviews, so having to find those ourselves while still paying top dollar for the platform was ridiculous

Incentivized

It does more than I need.

Incentivized

• Hootsuite has positively improved our overall engagement of our accounts. We went from an average of a 5% engagement rate across all accounts to a 12% engagement.
• Hootsuite has positively improved our ability to target certain demographics on social media advertising through their analytics. We have seen CTR increase of 2% which is impressive for our industry.

Incentivized

• ReviewTrackers has met each expectation we have set with ease. We've been able to maintain a more visible presence in the public review space, showing our past and potential guests we are engaged and take their feedback seriously.
• We are able to set goals for our properties to try and receive a higher score year over year for specific platforms and this wouldn't be possible without ReviewTrackers ability to have the entirety of each property's historical data.

Incentivized