Hootsuite vs. Sprinklr Social

Hootsuite

1,188 Reviews and Ratings

Sprinklr Social

168 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hootsuite	Score7.9 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$149 per month Starts at 1 user, 5 social accounts
Sprinklr Social	Score9.2 out of 10	N/A	Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…	$359 per month per seat

Pricing

Hootsuite

Sprinklr Social

Standard: $99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Self-Serve SMM and Customer Service Solution: $359
per month per seat
Enterprise Custom Social Media Management Solution: Contact Sales

Pricing Offerings
Hootsuite	Sprinklr Social
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

Optional

Plans can be paid monthly or annually, with a discount for annual pricing.

Discount available for annual pricing.

Community Pulse
Key User Insights
	Hootsuite	Sprinklr Social
Considered Both Products	Hootsuite Verified User Chose Hootsuite Sprinklr is far superior for user engagement. However, as far as I know, it does not have post scheduling or maintenance. I would recommend Hootsuite over Khoros and Social Studio. Incentivized Helpful? Jeremy Detgen Marketing Director in Marketing at Elevance Health (Insurance, 10,001+ employees) Chose Hootsuite We selected Hootsuite due to the pricing and past experience of ease of use in the tool. We knew they could deliver an easy-to-use tool to achieve what we needed. We have a growing social media marketing team, and Hootsuite is able to make the best use of its time, allowing for … Incentivized Helpful? Kimberly Phan Director of Analytics in Marketing at Antenna (Public Relations and Communications, 51-200 employees) Chose Hootsuite Comparably, Sprout would be similar from a cost point but its interface is much smoother. Falcion.io is also similar, however, they have poor customer support. Incentivized Helpful? Jeremie Langelier Content Production & Community Management Specialist in Marketing at Lion Electric (Automotive, 1001-5000 employees) Chose Hootsuite I only evaluated these products during our purchasing process, and therefore do not have hands-on experience with the products. Hootsuite is more powerful, comprehensive, and complete than Oktopost, as the add-on tools (depending on the bundles chosen) are easily integrated … Incentivized Helpful? Genevieve Flannery Engagement Coach in Social Media at STARTEK (Automotive, 501-1000 employees) Chose Hootsuite Hootsuite was a better tool than Spredfast and less cumbersome, however, the missed posts did require more staffing and revenue that could have been saved if the tool was able to deliver all posts across all platforms. The design is user-friendly and easy to ready and provides … Incentivized Helpful? Marissa Pick Founder in Marketing at Marissa Pick Consulting LLC (Marketing and Advertising, 1-10 employees) Chose Hootsuite I find Hootsuite better for teams to manage social media posts. It's easy for multi-channel and has link shortening within the software and makes basic reporting and analytics easy to comprehend. Incentivized Helpful? Verified User Chose Hootsuite The price is much better for us and it offers more of what our team needs for our clients specific requests. Incentivized Helpful?	Sprinklr Verified User Chose Sprinklr Social Hootsuite, is good and has good content management analytics in it. Sprinklr has better organization features and content review management flows. Incentivized Helpful? Verified User Chose Sprinklr Social Sprout Social and Hootsuite are both MUCH more user-friendly. The Sprout reps have been amazing and help with everything! Incentivized Helpful? Verified User Chose Sprinklr Social Hootsuite is much more robust in terms of reporting on message data. The ability to metatag individual posts and report on custom fields was vital to our measurement strategy. Incentivized Helpful? Verified User Chose Sprinklr Social We were not a fan of Hootsuite. In the beginning it was alright but we noticed very quickly how much slower it was than Sprinklr Modern Sales & Engagement and how much more we had to contact support. Their pulling streams would act up quite regularly, as would the responding to … Incentivized Helpful? Amit Potdar Senior Consultant in Marketing at Yash Technologies Pvt Ltd (Marketing & Advertising, 5001-10,000 employees) Chose Sprinklr Social The social insights from Sprinklr is a powerful tool, gives us an edge when it comes to understanding what is being said about the products and services we offer. It also helps us understand the various conferences we participate globally. The marketing module helps us boost our … Incentivized Helpful? Verified User Chose Sprinklr Social Sprinklr appears to be priced between the 2 however, this is no support (apart from logging support tickets/issues) so it's not like for like. Incentivized Helpful? Verified User Chose Sprinklr Social Sprinklr met our needs as well as seemed to be a better fit with our directions for the year. Incentivized Helpful? Genevieve Flannery Engagement Coach in Social Media at STARTEK (Automotive, 501-1000 employees) Chose Sprinklr Social Sprinklr is a lot more compatible across multiple platforms and reporting is significantly more streamlined. This helps prevent agent overlap and the ability to add approved responses within the tool saves time and revenue. The ability to create listening queues is very helpful … Incentivized Helpful? Verified User Chose Sprinklr Social I have used Spark Central in the past, but when compared with Sprinklr [Modern Sales & Engagement], it should be more developed and match the expectations of the end users of the tool. I have seen Sprinklr doing a great job when compared to Spark Central as soon as my … Incentivized Helpful? Verified User Chose Sprinklr Social We like the interface and the options to add additional modules to Sprinklr. We are happy with the product and will continue to use it. Out of all the social CMS options out there, it truly is best in class. If budget allows one day, we would love to layer on Social Listening. Incentivized Helpful? Matt Stevens Director, Digital Marketing in Marketing at CBL Properties (Real Estate, 201-500 employees) Chose Sprinklr Social Sprinklr is a far superior tool that has more breadth and more tools under a unified platform. The listening, reporting, account management, advertising, content management was a lot more developed than the other companies we vetted. I spent weeks talking with various companies … Incentivized Helpful? Verified User Chose Sprinklr Social I am only working on the system, I don't control the contract, but Sprinklr is a very good system that does the job well. Incentivized Helpful? Stephen Wittmaak Digital Marketing ad Social Media Specialist in Marketing at Lennar Homes (Construction, 1001-5000 employees) Chose Sprinklr Social At the time, Sprinklr was cutting edge, plus Sprout gets pretty pricey the more accounts you need to update and doubly so, the more people you need to give access to. Incentivized Helpful? Daniela Belevan Account Strategist in Marketing at DecoGraphic, Inc. (Marketing and Advertising, 11-50 employees) Chose Sprinklr Social We chose Sprinklr because after testing out the others we realized this was the most efficient platform for our team to use. We also really appreciate the reporting, it's extremely useful for our marketing team when reporting to clients weekly. Incentivized Helpful? Alena Van Dalen Social Media Marketing Manager in Marketing at Event Strategy Group (Computer Hardware, 10,001+ employees) Chose Sprinklr Social I prefer Sprinklr above other social media tools because it has the most features of anything I've worked with. This can be complicated and overwhelming, but our customer success team has helped ensure that we effectively use the tools available. Incentivized Helpful? Rebecca Ruck CEO in Social Media at Mobloggy (Retail, 1-10 employees) Chose Sprinklr Social I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic … Incentivized Helpful? Jonathan Hatch National Operations at Florida Blue (Marketing and Advertising, 51-200 employees) Chose Sprinklr Social Prior to Sprinklr, we used a combination of of HootSuite and Radian 6. We eventually grew tired of using multiple platforms to achieve our goals. When we found Sprinklr we thought our prayers had been answered for an all-in-one tool. Sprinklr is on the forefront of social media … Helpful? Kira Swain Social Media Marketing and Community Manager in Marketing at Auction.com (Real Estate, 501-1000 employees) Chose Sprinklr Social Sprinklr is much better then all of the other platforms that I've used for enterprise/business social media. I use TweetDeck for my personal social media but that's just to tweet. Helpful? Madalyn Muncy Corporate Communications Intern in Social Media at RGBSI (Chemicals, 10,001+ employees) Chose Sprinklr Social Sprinklr is by far the best out of all social media management tools. For a larger organization that needs the ability to interact with a large audience, Sprinklr is excellent. Helpful? Maria D. Perez Social Media Marketing Consultant at Cisco Systems (10,001+ employees) Chose Sprinklr Social Each enterprise solution has benefits. Selecting the social media management tool should be based on your organization's needs. SpredFast and Sprinklr are for companies that have a large social presence and growing social team. They're both very robust and customizable … Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Hootsuite

Sprinklr Social

Comparison of Listening/monitoring features of Hootsuite and Sprinklr Social
Feature	Hootsuite 6.7 275 Ratings	Sprinklr Social 9.5 52 Ratings
Boolean keyword searches	6.0185 Ratings	10.045 Ratings
Filtering out noise/spam	6.0193 Ratings	8.048 Ratings
Sentiment analysis	6.1187 Ratings	10.049 Ratings
Broad channel coverage	8.5255 Ratings	10.048 Ratings

Comparison of Publishing features of Hootsuite and Sprinklr Social
Feature	Hootsuite 7.5 383 Ratings	Sprinklr Social 10.0 52 Ratings
Content planning and scheduling	8.9382 Ratings	10.049 Ratings
Audience targeting	6.5260 Ratings	10.044 Ratings
Content optimization	6.9312 Ratings	10.042 Ratings
Workflow management	7.7322 Ratings	10.046 Ratings

Comparison of Engagement features of Hootsuite and Sprinklr Social
Feature	Hootsuite 7.8 308 Ratings	Sprinklr Social 9.7 51 Ratings
Automated routing and prioritization	7.4220 Ratings	9.044 Ratings
Customer interaction histories	7.6237 Ratings	10.050 Ratings
Bulk actions	8.3265 Ratings	10.047 Ratings

Comparison of Marketing features of Hootsuite and Sprinklr Social
Feature	Hootsuite 7.4 295 Ratings	Sprinklr Social 10.0 44 Ratings
Lead generation	6.3177 Ratings	10.031 Ratings
Content marketing	8.1263 Ratings	10.037 Ratings
Paid media management	7.6175 Ratings	10.032 Ratings
Campaigns and promotions	7.6225 Ratings	10.038 Ratings

Comparison of Channel coverage/integration features of Hootsuite and Sprinklr Social
Feature	Hootsuite 9.2 376 Ratings	Sprinklr Social 10.0 55 Ratings
Twitter	9.0344 Ratings	10.053 Ratings
Facebook	9.7360 Ratings	10.053 Ratings
LinkedIn	9.5314 Ratings	10.040 Ratings
Google+	8.960 Ratings	10.027 Ratings
Instagram	9.8316 Ratings	10.052 Ratings
Pinterest	9.2161 Ratings	10.028 Ratings
YouTube	8.4149 Ratings	10.038 Ratings

Comparison of Reporting/analytics features of Hootsuite and Sprinklr Social
Feature	Hootsuite 8.0 306 Ratings	Sprinklr Social 10.0 54 Ratings
Campaign success analytics	8.4282 Ratings	10.050 Ratings
Real-time tracking	7.5282 Ratings	10.053 Ratings
Competitor analysis	8.0189 Ratings	10.036 Ratings

Comparison of Account management features of Hootsuite and Sprinklr Social
Feature	Hootsuite 7.8 316 Ratings	Sprinklr Social 9.5 52 Ratings
Role-based user permissions & privileges	8.7268 Ratings	10.051 Ratings
Mobile access	6.8294 Ratings	9.045 Ratings

User Ratings
	Hootsuite	Sprinklr Social
Likelihood to Recommend	8.0 (444 ratings)	10.0 (80 ratings)
Likelihood to Renew	8.6 (89 ratings)	7.0 (29 ratings)
Usability	9.0 (83 ratings)	10.0 (8 ratings)
Availability	9.8 (21 ratings)	9.1 (5 ratings)
Performance	9.8 (19 ratings)	8.2 (4 ratings)
Support Rating	7.0 (263 ratings)	10.0 (34 ratings)
In-Person Training	6.0 (1 ratings)	7.0 (2 ratings)
Online Training	9.0 (17 ratings)	8.4 (3 ratings)
Implementation Rating	8.0 (39 ratings)	9.0 (5 ratings)
Configurability	7.2 (3 ratings)	- (0 ratings)
Ease of integration	7.6 (2 ratings)	- (0 ratings)
Product Scalability	8.1 (3 ratings)	8.2 (1 ratings)
Vendor post-sale	8.9 (3 ratings)	- (0 ratings)
Vendor pre-sale	8.3 (18 ratings)	- (0 ratings)