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Hootsuite vs. X Ads

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Hootsuite

1,188 Reviews and Ratings

X Ads

161 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score7.9 out of 10
    		N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    X Ads

    Score5.6 out of 10
    		N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    HootsuiteX Ads
    Editions & Modules
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    HootsuiteX Ads
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.—
    More Pricing Information
    Community Pulse
    HootsuiteX Ads
    Considered Both Products
    Hootsuite
    Paris Elizia Daniel
    Marketing, Events & Administration Officer in Marketing at Participate Projects (Civic & Social Organization, 11-50 employees)
    Chose Hootsuite
    I use Meta Business Suite to schedule posts for Facebook and Instagram as it is free to use and there is no restriction on how many posts can be scheduled. It also shows analytics of how well posts are doing, optimal posting times and who our audience consists. I do like how I …
    Incentivized
    Chuck Blatt
    VP of Marketing and Business Development in Marketing at Advantage Management Company (Real Estate, 11-50 employees)
    Chose Hootsuite
    Mailchimp is great at newsletters and other things but for social hootsuite is the best.
    Incentivized
    X Corp (formerly Twitter)
    Verified User
    Chose X Ads
    Twitter reaches a different demographic than most other platforms we use. It's an important part of the overall marketing objective.
    Incentivized
    Sarah Haberman
    Customer Marketing Specialist in Marketing at Bullhorn (Computer Software, 501-1000 employees)
    Chose X Ads
    We were grandfathered into Twitter ads and when I left the organization, we were actively researching alternatives.
    Incentivized
    Kinya Harte
    Senior Manager of Communications in Marketing at Lymphoma Research Foundation (Non-Profit Organization Management, 11-50 employees)
    Chose X Ads
    I would say I have the same experience with Facebook Ads as I do with Twitter Ads. The ability to target by interest and demographic really helps the Foundation to reach the users we want and know would benefit from connecting with the Foundation. Google search ads also allows …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    HootsuiteX Ads
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and X Ads
    Feature
    Hootsuite
    6.6
    275 Ratings
    X Ads
    -
    Ratings
    Boolean keyword searches6.0185 Ratings00 Ratings
    Filtering out noise/spam5.9193 Ratings00 Ratings
    Sentiment analysis6.1187 Ratings00 Ratings
    Broad channel coverage8.5255 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and X Ads
    Feature
    Hootsuite
    7.5
    383 Ratings
    X Ads
    -
    Ratings
    Content planning and scheduling8.9382 Ratings00 Ratings
    Audience targeting6.5260 Ratings00 Ratings
    Content optimization7.0312 Ratings00 Ratings
    Workflow management7.7322 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and X Ads
    Feature
    Hootsuite
    7.8
    308 Ratings
    X Ads
    -
    Ratings
    Automated routing and prioritization7.4220 Ratings00 Ratings
    Customer interaction histories7.6237 Ratings00 Ratings
    Bulk actions8.3265 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and X Ads
    Feature
    Hootsuite
    7.4
    295 Ratings
    X Ads
    -
    Ratings
    Lead generation6.3177 Ratings00 Ratings
    Content marketing8.1263 Ratings00 Ratings
    Paid media management7.6175 Ratings00 Ratings
    Campaigns and promotions7.6225 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and X Ads
    Feature
    Hootsuite
    9.2
    376 Ratings
    X Ads
    -
    Ratings
    Twitter9.0344 Ratings00 Ratings
    Facebook9.7360 Ratings00 Ratings
    LinkedIn9.5314 Ratings00 Ratings
    Google+8.960 Ratings00 Ratings
    Instagram9.7316 Ratings00 Ratings
    Pinterest9.2161 Ratings00 Ratings
    YouTube8.4149 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and X Ads
    Feature
    Hootsuite
    8.0
    306 Ratings
    X Ads
    -
    Ratings
    Campaign success analytics8.4282 Ratings00 Ratings
    Real-time tracking7.6282 Ratings00 Ratings
    Competitor analysis8.0189 Ratings00 Ratings
    Account management
    Comparison of Account management features of Hootsuite and X Ads
    Feature
    Hootsuite
    7.8
    316 Ratings
    X Ads
    -
    Ratings
    Role-based user permissions & privileges8.7268 Ratings00 Ratings
    Mobile access6.8294 Ratings00 Ratings
    User Ratings
    HootsuiteX Ads
    Likelihood to Recommend
    8.0
    (444 ratings)
    7.3
    (36 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    6.0
    (1 ratings)
    Usability
    9.0
    (83 ratings)
    6.0
    (1 ratings)
    Availability
    9.8
    (21 ratings)
    -
    (0 ratings)
    Performance
    9.8
    (19 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (263 ratings)
    -
    (0 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    -
    (0 ratings)
    Configurability
    7.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    7.6
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    -
    (0 ratings)