iContact vs. Salesforce Marketing Cloud

iContact

97 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
iContact	Score6.8 out of 10	N/A	iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.	$14 per month
Salesforce Marketing Cloud	Score8.1 out of 10	N/A	Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.	$1,250 per month per installation

Pricing

iContact

Salesforce Marketing Cloud

1500 Users: $15.00
per month
2500 Users: $25.00
per month
5000 Users: $45.00
per month

Account Engagement: $1,250
per month
Engagement: $1,250
per month
Intelligence: $3,000
per month
Loyalty Management: $20,000
per month
Personalization: $100,000
per year
Data Cloud for Marketing: $108,000
per year

Pricing Offerings
iContact	Salesforce Marketing Cloud
Free Trial
No	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	Yes

No setup fee

No setup fee

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Community Pulse
Key User Insights
	iContact	Salesforce Marketing Cloud
Considered Both Products	iContact Verified User Chose iContact We didn't select iContact initially, our team was handed it as an existing tool. Our other tool is Pardot which is connected to our Salesforce instance. We don't have iContact connected to the database because we use it for entirely different messaging. Since we didn't choose … Incentivized Helpful?	Salesforce No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

iContact

Salesforce Marketing Cloud

Comparison of Email & Online Marketing features of iContact and Salesforce Marketing Cloud
Feature	iContact 6.6 26 Ratings	Salesforce Marketing Cloud 7.9 167 Ratings
WYSIWYG email editor	7.024 Ratings	8.1118 Ratings
Dynamic content	7.021 Ratings	7.6149 Ratings
Ability to test dynamic content	5.021 Ratings	7.7108 Ratings
Landing pages	7.014 Ratings	7.8117 Ratings
A/B testing	5.017 Ratings	7.9147 Ratings
Mobile optimization	7.021 Ratings	7.3107 Ratings
Email deliverability reporting	7.025 Ratings	8.2128 Ratings
List management	8.025 Ratings	8.6125 Ratings
Triggered drip sequences	6.015 Ratings	8.191 Ratings

Comparison of Reporting & Analytics features of iContact and Salesforce Marketing Cloud
Feature	iContact 8.0 26 Ratings	Salesforce Marketing Cloud 8.2 121 Ratings
Dashboards	8.026 Ratings	8.4115 Ratings
Standard reports	8.025 Ratings	8.4120 Ratings
Custom reports	8.015 Ratings	7.997 Ratings

Comparison of Pre-Send Testing features of iContact and Salesforce Marketing Cloud
Feature	iContact 7.0 1 Ratings	Salesforce Marketing Cloud - Ratings
URL Validation	7.01 Ratings	00 Ratings
Link Tracking	7.01 Ratings	00 Ratings
Image Validation	7.01 Ratings	00 Ratings
Inbox Display	7.01 Ratings	00 Ratings
Email Accessibility Tools	7.01 Ratings	00 Ratings
Spelling and Grammar Check	7.01 Ratings	00 Ratings
Spam Testing	7.01 Ratings	00 Ratings
Email Previews	7.01 Ratings	00 Ratings

Comparison of Lead Management features of iContact and Salesforce Marketing Cloud
Feature	iContact - Ratings	Salesforce Marketing Cloud 8.3 121 Ratings
Lead nurturing automation	00 Ratings	8.3107 Ratings
Lead scoring and grading	00 Ratings	8.3108 Ratings
Data quality management	00 Ratings	8.1113 Ratings
Automated sales alerts and tasks	00 Ratings	8.699 Ratings

Comparison of Campaign Management features of iContact and Salesforce Marketing Cloud
Feature	iContact - Ratings	Salesforce Marketing Cloud 7.8 111 Ratings
Calendaring	00 Ratings	8.3100 Ratings
Event/webinar marketing	00 Ratings	7.394 Ratings

Comparison of Social Media Marketing features of iContact and Salesforce Marketing Cloud
Feature	iContact - Ratings	Salesforce Marketing Cloud 8.2 85 Ratings
Social sharing and campaigns	00 Ratings	8.480 Ratings
Social profile integration	00 Ratings	8.036 Ratings

Comparison of Platform & Infrastructure features of iContact and Salesforce Marketing Cloud
Feature	iContact - Ratings	Salesforce Marketing Cloud 7.6 121 Ratings
API	00 Ratings	7.087 Ratings
Role-based workflow & approvals	00 Ratings	7.486 Ratings
Customizability	00 Ratings	7.4108 Ratings
Integration with Salesforce.com	00 Ratings	8.3110 Ratings
Integration with Microsoft Dynamics CRM	00 Ratings	8.713 Ratings
Integration with SugarCRM	00 Ratings	7.610 Ratings
Third-party software integrations	00 Ratings	6.921 Ratings

User Ratings
	iContact	Salesforce Marketing Cloud
Likelihood to Recommend	8.0 (45 ratings)	8.1 (325 ratings)
Likelihood to Renew	3.4 (19 ratings)	8.1 (114 ratings)
Usability	8.0 (6 ratings)	4.1 (35 ratings)
Availability	9.0 (1 ratings)	10.0 (11 ratings)
Performance	8.0 (1 ratings)	9.6 (9 ratings)
Support Rating	9.9 (9 ratings)	7.0 (36 ratings)
In-Person Training	- (0 ratings)	5.0 (4 ratings)
Online Training	1.0 (1 ratings)	8.1 (7 ratings)
Implementation Rating	8.5 (2 ratings)	3.0 (17 ratings)
Contract Terms and Pricing Model	- (0 ratings)	5.0 (1 ratings)
Ease of integration	- (0 ratings)	7.0 (2 ratings)
Product Scalability	7.0 (1 ratings)	7.6 (34 ratings)
Vendor post-sale	- (0 ratings)	8.0 (3 ratings)
Vendor pre-sale	- (0 ratings)	7.0 (3 ratings)