Influitive vs. Referral Factory

We have seen success with information sharing. Giving customers another way to access our resources has been a huge help for them. While we see good engagement numbers there are still some limitations to getting our advocates to complete the 'harder' challenges, like a testimonial or reference

Incentivized

As a digital marketing manager of multiple clients, one of the biggest challenge is to build brand awareness and acquire new customers with good lifetime value; Referral Factory is a perfect tool to leverage current client base to generate new clients and adds loyalty to the current clientele. However when the services are personalized to each client and each client have different requirements than Referral system is least appropriate.

Incentivized

• It gives us the opportunity to share valuable content with our users. (e.g. first looks at e-books, white papers, announcements of webinars, etc.)
• It allows us to easily collect feedback and insights from our community members through a variety of activity types.
• It makes it simple for us to reward our customers for helping each other, and our org, through a rewards store that easily connects to an outside vendor.

Incentivized

• Referral Factory offers good templates for the landing pages that can be easily adjusted
• Campaigns are based on spreading links among friends and followers - it has good leads stats in the end
• Integrations with Pipedrive, HubSpot and Zapier help to track the campaigns
• Interface is easy to understand

• Challenge Digest- I would really like to have the digest have a little more functionality. Such as being able to move around the challenges, maybe move them to the top rather than the bottom.
• The challenge image/the channel image- This is a feature I would really like to have more user-friendly, especially the crop feature. This feature is not very easy to use, so I have to go to another platform to re-size it. It would be so much easier if I could do this all within Influitive.
• Sign In Page Profile Fields- I would like to be able to easily rearrange the fields rather than needing to reach out to support so that they can update on their end. While I appreciate that they can do this, it would be easier and faster if I could have the ability to do it myself.
• Support-is AMAZING! But it would be great if they were more ways that an admin could be able to tweak certain pages rather than waiting till the engineering has time to update. I work on a tight timeline and it's hard to go back to the stakeholders and inform them that what they want can't be handled right away. Again I completely understand that other companies also have urgent requests, but if the admin had more capabilities then we wouldn't have to go to support as much.

Incentivized

• The UI needs some improvement to really smooth out the workflows. Overall it's not bad, but could always be better.
• There isn't good documentation on how to configure and use the solution. It's like they assumed they built to be obvious enough to where anyone can figure it out, but for things that have more nuances, users could really benefit from some tooltips and/or documentation.
• Pricing is pretty high, it would be nice to have a lower tier so businesses with a small income stream can start to benefit from referral programs.

Incentivized

I really like working with Influitive and with AdvocateHub. Their support staff is awesome and everyone I have come into contact with at the company has been friendly and supportive. Their corporate interactions with customers model their product philosophy incredibly well. I am very satisfied and trust in their attention to me as a customer.

Overall, Influitive is very easy to use for customers. There's a bit of a learning curve for new admins, but that's only because Influitive isn't always intuitive. The UI is confusing in certain places. I expect something to be in one place, and I find it somewhere else entirely. This is the only reason my usability rank isn't higher

Incentivized

Referral Factory's overall usability is great. The interface was really easy to learn and use and there are also helpful video tutorials if you have any questions along the way while building your new campaign. The process of sharing the referral link is also really easy and Referral Factory provides multiple methods of sharing the link which is a nice feature as well.

Incentivized

Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.

Incentivized

Influitive AdvocateHub interacts with Blackbaud Champions and is an on-time response system. What I mean by that is once data is entered in Influitive AdvocateHub, it is updated in real time and I can access a computer and the data is there immediately. Sometimes the rewards do not show up right away and I am under the assumption that the delay is caused by an influx of traffic.

Incentivized

I have never had an issue, small or large, that the Influitive support team hasn't taken seriously and given their attention to. Engagement with support is generally quick and painless. There is also a great user community that is monitored to some degree, and general questions are often already available there or answered in short order.

Incentivized

We have been very grateful for the ongoing support from the Referral Factory team who have gone above and beyond not only to help us get set up but have provided great insight into how to optimise our campaign

I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.

Incentivized

The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor

I think some of the key insights I can put forward are all aligned to simply being organized. Make sure you have a well thoughts out plan where you have taken all factors into account. Prioritize the list of deliverables, and make sure you have all the right people alighed to assist internally & externally. If you have a well organized plan you will be set up for success.

The challenges were a big factor in our decision. We wanted to have a place users could consume and contribute, and not just browsing articles and moving on. We wanted them to be able to interact with the content, and each other. Many community platforms are just forums. We wanted something way more memorable and robust.

Incentivized

Referral Factory simplicity and ease of use is what makes them a strong contender, and it is now our go-to for referral campaigns within our company. With their software we no longer need to allocate developer hours to setup our campaigns leaving them free to work on the company websites.

When I stayed using we only had a hundred or so Advocates and now we have 2100+. Pretty amazing product!

• Increased social proof is definitely a big one as this pertains specifically to my role. I've moved my program from collecting testimonials, case studies, success stories, etc. in a somewhat random, happen-stance way to primarily (90%) drawing from our Influitive members.

Incentivized

• Referral Factory has a great impact on acquiring new customers. Referral marketing acts like an online word-of-mouth so referred customers tend to have a higher conversion rate.
• Referral Factory also helps increase brand awareness of your company as it incentivizes current customers to share their positive experiences with their network.

Incentivized