IPinfo.io vs. Nielsen Marketing Cloud
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 IPinfo.io | N/A | Mid-Size Companies (51-1,000 employees) | With IPinfo, users can pinpoint their users’ locations, customize their experiences, prevent fraud, and ensure compliance. They offer a range of IP data types, such as: IP geolocation, ASN, IP to company, Privacy detection (VPN, Tor, proxy, hosting), IP ranges, IP to domains, Other custom data types provided based on customer need. The vendor states their APIs handle over 462 billion requests a year and have been online since… | $49 per month |
 Nielsen Marketing Cloud | Score7.6 out of 10 | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Simple, flexible pricing with 4 subscription plans: Basic (250K lookups, core API), Business (1M lookups, core API + additional data types), Business Plus (2.5M lookups, all data types), Enterprise (2.5+ lookups, custom data). Some data types are available as add-ons to the lower tier subscription plans: ASN information, IP to Abuse, Privacy Detection (VPN, proxy, Tor), IP to Carrier, IP to Company, IP ranges, and Hosted Domains data. The Business plus plan has all the data types included. We also offer custom IP data downloads. | — | ||||||||||||||
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| IPinfo.io | Nielsen Marketing Cloud | |
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| Likelihood to Recommend | - | 7.9 |
| Likelihood to Renew | - | 9.0 |
| Usability | - | 8.0 |
| Support Rating | - | 5.0 |