Ipsos Synthesio vs. Zoho Social
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Ipsos Synthesio | Score8.8 out of 10 | N/A | Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands. | $1,200 per month |
 Zoho Social | Score8.8 out of 10 | N/A | Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),… | $15 per month |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing. | ||||||||||||||
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| Listening/monitoring |
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| Publishing |
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| Engagement |
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| Reporting/analytics |
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| Account management |
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| Ipsos Synthesio | Zoho Social | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 9.2 |
| Likelihood to Renew | 7.0 | 10.0 |
| Usability | - | 9.2 |
| Availability | - | 8.2 |
| Performance | - | 8.2 |
| Support Rating | 10.0 | 9.3 |
| Online Training | - | 8.2 |
| Implementation Rating | - | 8.4 |
| Configurability | - | 7.3 |
| Ease of integration | - | 3.6 |
| Product Scalability | - | 8.2 |
| Vendor post-sale | - | 8.2 |
| Vendor pre-sale | - | 8.2 |