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Iterable vs. Salesforce Marketing Cloud

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Iterable

193 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.7 out of 10
    		N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    IterableSalesforce Marketing Cloud
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    IterableSalesforce Marketing Cloud
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    IterableSalesforce Marketing Cloud
    Considered Both Products
    Iterable
    Jacob Defren
    Marketing Specialist in Marketing at Life Time, inc. (Health, Wellness and Fitness, 10,001+ employees)
    Chose Iterable
    Iterable has plug-in capabilities with Movable Ink, in which Movable allows for dynamic content to plug into HTML, text, messages, and utilizes data within Iterable to send dynamic personalized content to customers, great tool in addition to Iterable!

    Previously we've used Sales…
    Incentivized
    Verified User
    Chose Iterable
    If you're still using SFMC do yourself a favor and explore some of the newer options available. Iterable is a strong competitor unless you need the B2B and account based marketing/support teams all in a single platform.
    Klaviyo is great and best for small-medium size companies …
    Incentivized
    Verified User
    Chose Iterable
    Iterable is way more user-friendly, eazy to learn and use, overall much better.
    Incentivized
    Verified User
    Chose Iterable
    Far and away, Iterable is easier to use and more cost-effective. While Iterable may not have the bells and whistles or integrations that some of their competitors offer, Iterable can still meet the large majority of business use cases and is easy to use for marketers. As I …
    Incentivized
    Verified User
    Chose Iterable
    Iterable is the best in terms of user interface, innovation and customer service.
    Incentivized
    Tim Pouliot
    Lead CRM Operations Manager in Marketing at Updater (Consumer Services, 201-500 employees)
    Chose Iterable
    Iterable is so much easier to understand in terms of the UI and is a joy to use everyday. This is huge especially if you're in the operations/more technical area of the marketing team. Again, the support you get is a huge factor with Iterable!
    Incentivized
    Ryan Cotton
    Marketing Director in Marketing at Thomas Cook (Leisure, Travel & Tourism, 51-200 employees)
    Chose Iterable
    Great in terms of the factors that we assessed against including functionality, ease of implementation, and the ease of which new journeys and campaigns can be created.
    Incentivized
    Verified User
    Chose Iterable
    Iterable is much more user-friendly and cost-effective than Salesforce. It is simple, straightforward, and helpful when it comes to segmenting, automating, and analyzing marketing campaigns.
    Incentivized
    Verified User
    Chose Iterable
    Iterable has a clean easy to use, user interface similar to Emarsys in that it’s very easy to use, but Iterable has a lot more capabilities than Emarsys. Iterable has many of the same functionalities as Salesforce except Salesforce is super expensive and has a terrible user …
    Incentivized
    Romil Yadav
    Manager Marketing Automation in Information Technology at MongoDB (Information Technology & Services, 1001-5000 employees)
    Chose Iterable
    Iterable is a complete cross-channel customer engagement platform. Use it to message your customers across various channels (email, SMS, push, in-app messages, and web push notification) and grow your customer base, boost engagement, and increase user lifetime value.Iterable …
    Incentivized
    Verified User
    Chose Iterable
    Not well. Not my choice. Would prefer Salesforce.
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    IterableSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Salesforce Marketing Cloud
    Feature
    Iterable
    7.1
    97 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor8.185 Ratings8.1118 Ratings
    Dynamic content7.792 Ratings7.6149 Ratings
    Ability to test dynamic content7.490 Ratings7.7108 Ratings
    A/B testing7.493 Ratings7.9147 Ratings
    Mobile optimization7.189 Ratings7.3107 Ratings
    Email deliverability reporting5.193 Ratings8.2128 Ratings
    List management7.193 Ratings8.6125 Ratings
    Triggered drip sequences7.084 Ratings8.191 Ratings
    Landing pages00 Ratings7.8117 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Salesforce Marketing Cloud
    Feature
    Iterable
    6.2
    94 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards6.694 Ratings8.4115 Ratings
    Standard reports6.293 Ratings8.4120 Ratings
    Custom reports5.884 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Salesforce Marketing Cloud
    Feature
    Iterable
    8.2
    91 Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API7.982 Ratings7.087 Ratings
    Role-based workflow & approvals8.678 Ratings7.586 Ratings
    Customizability8.183 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    Lead Management
    Comparison of Lead Management features of Iterable and Salesforce Marketing Cloud
    Feature
    Iterable
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.2108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Iterable and Salesforce Marketing Cloud
    Feature
    Iterable
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Iterable and Salesforce Marketing Cloud
    Feature
    Iterable
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    User Ratings
    IterableSalesforce Marketing Cloud
    Likelihood to Recommend
    8.6
    (98 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.1
    (114 ratings)
    Usability
    9.1
    (2 ratings)
    4.1
    (35 ratings)
    Availability
    8.6
    (3 ratings)
    10.0
    (11 ratings)
    Performance
    8.5
    (3 ratings)
    9.6
    (9 ratings)
    Support Rating
    9.1
    (3 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    6.4
    (1 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    9.1
    (3 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)