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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.7 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Twilio

    Score7 out of 10
    N/ATwilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.

    $0

    per min per participant

    Pricing
    IterableTwilio
    Editions & Modules
    No answers on this topic
    Programmable Video
    $0.0015
    per min per participant
    WhatsApp Business API
    $0.0042
    Per WhatsApp Template message sent
    WhatsApp Business API
    $0.005
    Per WhatsApp session message
    Elastic SIP Trunking
    $0.007
    Per min for termination
    Programmable Messaging
    $0.0075
    per message sent or received
    Programmable Voice
    $0.0085
    per minute to receive a call
    Programmable Voice
    $0.013
    per min to make a call
    Elastic SIP Trunking
    $0.045
    Per min for origination
    Twilio Conversations
    $0.05
    per active user per month
    Twilio Authy
    $0.09
    per authentication
    Programmable Wireless
    $0.1
    per MB
    Twilio Flex (Contact Center)
    $1
    per active user hour (5000 hours free)
    Programmable Wireless
    $2.00
    per SIM card
    Twilio SendGrid Email API
    $14.95
    per month up to 100k emails. (Up to 40k emails free for 30 days)
    Twilio SendGrid Marketing Campaigns
    $15
    per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
    Twilio Flex (Contact Center)
    $150
    per named user per month (5000 hours free)
    Offerings
    Pricing Offerings
    IterableTwilio
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
    More Pricing Information
    Community Pulse
    IterableTwilio
    Considered Both Products
    Iterable
    Chose Iterable
    If you're still using SFMC do yourself a favor and explore some of the newer options available. Iterable is a strong competitor unless you need the B2B and account based marketing/support teams all in a single platform.
    Klaviyo is great and best for small-medium size companies …
    Incentivized
    Chose Iterable
    We have been on Iterable for about 2 years and in that 2 years have evaluated other platforms, considering doing another migration.

    The key reason we have stayed with Iterable is the ease of running (largely automated) omni channel comms with a complex data structure. We have …
    Incentivized
    Chose Iterable
    Iterable has more nuance and allows us to leverage more data.
    Incentivized
    Chose Iterable
    It is very robust platform and user friendly UX
    Incentivized
    Chose Iterable
    Iterable is far superior. The UI, AB testing tool, drag and drop template editor, journey building, reporting. Almost every aspect is better
    Incentivized
    Chose Iterable
    The reason why I enjoy Iterable is that (1) they have an easy-to-use email builder, (2) their folder system makes finding campaigns more efficient, (3) their built on data which allows us to create highly dynamic and segmented campaigns, (4) they have a great journey builder …
    Incentivized
    Chose Iterable
    I've used Mailchimp for projects that were significantly smaller in scale, so it's difficult to compare the two. I've also heard that Mailchimp has improved quite a bit since I've used it. However, in my current experience that is one area where Iterable is better is the …
    Incentivized
    Chose Iterable
    Better, more personalised, faster, customised to our needs. Better, more personalised, faster, customised to our needs. Better, more personalised, faster, customised to our needs.
    Incentivized
    Chose Iterable
    Based on the way that we send emails, we decided to go with Iterable. We loved the different features that they had. The main decision for us was the option of the catalog. We saw great potential for this feature and it has definitely helped us tremendously with our email …
    Incentivized
    Chose Iterable
    We like the API the most, it seemed the most straightforward, it is easy to update profiles and user traits. Additionally, we use segment and we wanted something that could be a source and a destination in Segment. We also like the identify calls so you can track a customer …
    Incentivized
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    IterableTwilio
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Twilio
    Feature
    Iterable
    7.1
    97 Ratings
    Twilio
    -
    Ratings
    WYSIWYG email editor8.285 Ratings00 Ratings
    Dynamic content7.792 Ratings00 Ratings
    Ability to test dynamic content7.490 Ratings00 Ratings
    A/B testing7.493 Ratings00 Ratings
    Mobile optimization7.089 Ratings00 Ratings
    Email deliverability reporting5.193 Ratings00 Ratings
    List management7.193 Ratings00 Ratings
    Triggered drip sequences7.084 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Twilio
    Feature
    Iterable
    6.2
    94 Ratings
    Twilio
    -
    Ratings
    Dashboards6.694 Ratings00 Ratings
    Standard reports6.293 Ratings00 Ratings
    Custom reports5.884 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Twilio
    Feature
    Iterable
    8.2
    91 Ratings
    Twilio
    -
    Ratings
    API8.082 Ratings00 Ratings
    Role-based workflow & approvals8.678 Ratings00 Ratings
    Customizability8.183 Ratings00 Ratings
    User Ratings
    IterableTwilio
    Likelihood to Recommend
    8.6
    (98 ratings)
    6.8
    (78 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    7.5
    (5 ratings)
    Usability
    9.1
    (2 ratings)
    9.5
    (10 ratings)
    Availability
    8.6
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.5
    (3 ratings)
    7.5
    (23 ratings)
    Support Rating
    9.1
    (3 ratings)
    5.7
    (16 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)