TrustRadius

Iterable vs. WATI.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iterable
Score 8.8 out of 10
N/A
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
WATI.io
Score 8.9 out of 10
N/A
WATI is a SaaS platform that helps businesses communicate with their customers through customer engagement software built on WhatsApp’s Business API. With it, businesses can conduct personalized conversations, be accessible and engage with customers in real-time.
$49
per month
Pricing
IterableWATI.io
Editions & Modules
No answers on this topic
Standard
$49
per month
Professional
$98
per month
Offerings
Pricing Offerings
IterableWATI.io
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
IterableWATI.io
Considered Both Products
Iterable
Verified User
Anonymous
Chose Iterable
Iterable's geolocation paired with catalog items was something Braze and other platforms just couldn't do. Many tried to offer a workaround, but there just wasn't a legitimate solution anywhere else.
Verified User
Anonymous
Chose Iterable
Iterable was more competitive in pricing, the segmentation technology was extremely advanced and fast in comparison with the competitors we analysed, and deliverability and reliability of the system have been fantastic.
JD
Jacob Defren
Marketing Specialist
Chose Iterable
Iterable has plug-in capabilities with Movable Ink, in which Movable allows for dynamic content to plug into HTML, text, messages, and utilizes data within Iterable to send dynamic personalized content to customers, great tool in addition to Iterable!

Previously we've used …
Verified User
Anonymous
Chose Iterable
If you're still using SFMC do yourself a favor and explore some of the newer options available. Iterable is a strong competitor unless you need the B2B and account based marketing/support teams all in a single platform.
Klaviyo is great and best for small-medium size companies …
MB
Michelle Bechor
Member Experience Coordinator
Chose Iterable
I admittedly don't remember much of Klaviyo, as I have become so familiar with Iterable. I definitely prefer Iterable, however. There are so many more features in Iterable and it just feels like a more dynamic and comprehensive experience with more granular data than Klaviyo …
Verified User
Anonymous
Chose Iterable
Intercom is not created for marketing purposes and it is quite transparent when you get around to building a campaign with it. It's clunky and often quite frustrating to work with. While Iterable is not perfect, it's a tremendous upgrade. Iterable allows you to have more …
Verified User
Anonymous
Chose Iterable
Iterable is way more user-friendly, eazy to learn and use, overall much better.
Verified User
Anonymous
Chose Iterable
We have been on Iterable for about 2 years and in that 2 years have evaluated other platforms, considering doing another migration.

The key reason we have stayed with Iterable is the ease of running (largely automated) omni channel comms with a complex data structure. We have …
Verified User
Anonymous
Chose Iterable
Iterable has more nuance and allows us to leverage more data.
Verified User
Anonymous
Chose Iterable
Iterable is leagues and bounds ahead of Mailchimp. While they definitely have room for improvement, I'm thoroughly pleased with the creative builder upgrade.
Verified User
Anonymous
Chose Iterable
I can't provide a direct comparison as I have not executed marketing communications with other CRM tools before. Of course, having used Pipedrive as a CRM tool for sales and lifecycle management, I would definitely choose Iterable for complexity and ease of use. The only …
Verified User
Anonymous
Chose Iterable
Iterable has an easier UI, with a great educational center to be up to date on the product. Iterable also helps manage different locales in one template and create different projects to manage different databases. Lately, with the integration with Snowflake, will allow an easy …
Verified User
Anonymous
Chose Iterable
my company was already using Iterable when i got here. but i will say that the system isn't nearly as complicated as marketo. I found where i didn't like using marketo because of how complicated it is for the user.
Verified User
Anonymous
Chose Iterable
Iterable has much more flexibility than other platforms I explored. Personalization in particular is something Iterable does better than the competition.
Verified User
Anonymous
Chose Iterable
Moving from a company that used Mailchimp to one that leverages Iterable was a huge step up. Iterable provides a plethora of additional tools to customize and reach our users in a strategic way. We're also able to automate a lot more in Iterable which saves time and resources. …
Verified User
Anonymous
Chose Iterable
Far and away, Iterable is easier to use and more cost-effective. While Iterable may not have the bells and whistles or integrations that some of their competitors offer, Iterable can still meet the large majority of business use cases and is easy to use for marketers. As I …
Verified User
Anonymous
Chose Iterable
Iterable is the best in terms of user interface, innovation and customer service.
Verified User
Anonymous
Chose Iterable
Very similar capabilities but more expensive
Verified User
Anonymous
Chose Iterable
Iterable is far superior. The UI, AB testing tool, drag and drop template editor, journey building, reporting. Almost every aspect is better
AS
Amit Sharma
CTO (Hubble Connected)
Chose Iterable
The rich functions , flexibility, iOS and Android SDK integration, Cost and return of investment we find better with Iterable.
Verified User
Anonymous
Chose Iterable
We thought Iterable provided the advanced features we needed but it did not.
WATI.io
Verified User
Anonymous
Chose WATI.io
Wati.io is easy and quick to set up and start using it. No need for any technical person. Also, reviews of other users led us to select Wati.io.
Features
IterableWATI.io
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Iterable
7.2
Ratings
5% below category average
WATI.io
-
Ratings
WYSIWYG email editor8.10 Ratings00 Ratings
Dynamic content7.70 Ratings00 Ratings
Ability to test dynamic content7.50 Ratings00 Ratings
A/B testing7.50 Ratings00 Ratings
Mobile optimization7.10 Ratings00 Ratings
Email deliverability reporting5.20 Ratings00 Ratings
List management7.10 Ratings00 Ratings
Triggered drip sequences7.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Iterable
6.2
Ratings
16% below category average
WATI.io
-
Ratings
Dashboards6.60 Ratings00 Ratings
Standard reports6.20 Ratings00 Ratings
Custom reports5.80 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Iterable
8.2
Ratings
9% above category average
WATI.io
-
Ratings
API7.90 Ratings00 Ratings
Role-based workflow & approvals8.60 Ratings00 Ratings
Customizability8.10 Ratings00 Ratings
Best Alternatives
IterableWATI.io
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Dialpad Support
Dialpad Support
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Verint Community
Verint Community
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IterableWATI.io
Likelihood to Recommend
8.6
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
9.1
(0 ratings)
-
(0 ratings)
Availability
8.6
(0 ratings)
-
(0 ratings)
Performance
8.5
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
-
(0 ratings)
Online Training
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
IterableWATI.io
Likelihood to Recommend
Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team
Verified User
Anonymous
Read full review
If your userbase is small. Want to set up and start using the system quickly, then go for Wati.io. Easy setup, integration with google sheets, chrome extension, Zapier, Woo-Commerce, an option of the no-code chatbot, etc. will ease up too much work. Pricing-wise, it's costlier than other tools. Also, it's for WhatsApp only. IF you want to do the same with Instagram or Facebook, or LinkedIn, then it will not be possible on Wati.io.
Verified User
Anonymous
Read full review
Pros
  • It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
  • Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.
Verified User
Anonymous
Read full review
  • Segmented campaigns.
  • Easy to access documents for developers.
  • Integrations with other tools.
Verified User
Anonymous
Read full review
Cons
  • Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
  • Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
  • Image library
Verified User
Anonymous
Read full review
  • Open marketplace for integrations.
  • Inclusion of the social platforms like Facebook, LinkedIn & Instagram.
Verified User
Anonymous
Read full review
Likelihood to Renew
Extremely easy to use, deeply integrated into our infrastructure
Verified User
Anonymous
Read full review
No answers on this topic
Usability
Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests
Verified User
Anonymous
Read full review
No answers on this topic
Reliability and Availability
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
Jennifer Gibbs | TrustRadius Reviewer
Jennifer Gibbs
Editorial Director
Read full review
No answers on this topic
Performance
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
Jason Paddock | TrustRadius Reviewer
Jason Paddock
Director, Marketing Data and Technology
Read full review
No answers on this topic
Support Rating
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Michael Finger | TrustRadius Reviewer
Michael Finger
Marketing Campaigns Manager
Read full review
No answers on this topic
Alternatives Considered
As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, and company were not so strong and so marketer-forward.
Karen W. Euler | TrustRadius Reviewer
Karen W. Euler
Marketing Manager
Read full review
Wati.io is easy and quick to set up and start using it. No need for any technical person. Also, reviews of other users led us to select Wati.io.
Verified User
Anonymous
Read full review
Scalability
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
Jennifer Gibbs | TrustRadius Reviewer
Jennifer Gibbs
Editorial Director
Read full review
No answers on this topic
Return on Investment
  • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
MB
Michelle Bechor
Member Experience Coordinator
Read full review
  • Quick setup gave us good advantage.
  • Easy to use, no need of any technical knowledge.
Verified User
Anonymous
Read full review
ScreenShots

Iterable Screenshots

Screenshot of how Iterable unifies customer, product, business, and martech ecosystem data to create integrated marketing.Screenshot of Iterable’s AI Suite, that helps to build personalized campaigns quickly, predicts what customers need next, and fine-tunes every message for maximum impact.Screenshot of some of the tools and support available through Iterable that support scale and tomorrow’s growth.Screenshot of how Iterable unifies all engagement channels into one platform for consistent, personalized communication, connecting with customers wherever they are: SMS, email, in-app, push, embedded messaging, and beyond.Screenshot of how to create highly-personalized communications that listen to, react to, and anticipate customer needs.Screenshot of an example of how AI can be used to influence the most important metrics and achieve key business goals.