Kaiko vs. Nielsen Marketing Cloud

Kaiko

Nielsen Marketing Cloud

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Kaiko	Score 0.0 out of 10	N/A	Kaiko is a crytocurrency market data provider for institutional investors and enterprises.	N/A
Nielsen Marketing Cloud	Score 7.6 out of 10	N/A	Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.	N/A

Pricing

Kaiko

Nielsen Marketing Cloud

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Kaiko	Nielsen Marketing Cloud
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Kaiko	Nielsen Marketing Cloud
Considered Both Products	Kaiko No answer on this topic	Nielsen Marketing Cloud Verified User Anonymous Chose Nielsen Marketing Cloud Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses … Incentivized Helpful? Ojas Korde Digital Paid Media Strategist Chose Nielsen Marketing Cloud Nielson has a larger section of databases, so there are multiple options while integrating third party datasets. Even though Adobe Creative Cloud is more focused on creative agencies, the Nielson Marketing Cloud puts more emphasis on data-driven ad agencies, which works really … Incentivized Helpful? Verified User Anonymous Chose Nielsen Marketing Cloud NA Incentivized Helpful? Verified User Anonymous Chose Nielsen Marketing Cloud Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this … Incentivized Helpful? Verified User Anonymous Chose Nielsen Marketing Cloud We have tried a myriad of other survey companies and have found that customization does not exist in the way we like to utilize it in the prefabricated platforms. We liked Nielsen better than SurveyMonkey because there was no forced branding page at the end that would force … Incentivized Helpful? Nikita Patel Manager, FAST Chose Nielsen Marketing Cloud I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms. Incentivized Helpful? Sharisse T. Yarde Digital Operations Specialist Chose Nielsen Marketing Cloud I like exelate better than boomerang but unfortunately I like BlueKai more than Exelate. Bluekai offers more segments which gives me more options - if exelate can just release more segments from time to time I can see them running neck and neck with BlueKai. Incentivized Helpful?

Features

Kaiko

Nielsen Marketing Cloud

Data Collection

Comparison of Data Collection features of Product A and Product B
	Kaiko - Ratings	Nielsen Marketing Cloud 8.3 Ratings 2% above category average
Collection of first-party data	00 Ratings	8.50 Ratings
Collection of third-party data	00 Ratings	8.50 Ratings
Access to Third-party Data Providers	00 Ratings	7.90 Ratings

Data Classification

Comparison of Data Classification features of Product A and Product B
	Kaiko - Ratings	Nielsen Marketing Cloud 8.6 Ratings 4% above category average
Audience taxonomy	00 Ratings	8.20 Ratings
Tag Management	00 Ratings	8.20 Ratings
Data Analysis Dashboard	00 Ratings	9.40 Ratings

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Kaiko - Ratings	Nielsen Marketing Cloud 7.9 Ratings 1% below category average
Data Transfer	00 Ratings	7.90 Ratings
DSP integration	00 Ratings	7.90 Ratings

DMP Analytics

Comparison of DMP Analytics features of Product A and Product B
	Kaiko - Ratings	Nielsen Marketing Cloud 8.6 Ratings 8% above category average
Campaign Analytics	00 Ratings	8.50 Ratings
Audience Analytics	00 Ratings	8.80 Ratings

Best Alternatives
	Kaiko	Nielsen Marketing Cloud
Small Businesses	MediaMath Score 7.4 out of 10	MediaMath Score 7.4 out of 10
Medium-sized Companies	Adobe Real-Time CDP Score 8.1 out of 10	Adobe Real-Time CDP Score 8.1 out of 10
Enterprises	Adobe Real-Time CDP Score 8.1 out of 10	Adobe Real-Time CDP Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Kaiko	Nielsen Marketing Cloud
Likelihood to Recommend	- (0 ratings)	7.9 (0 ratings)
Likelihood to Renew	- (0 ratings)	9.0 (0 ratings)
Usability	- (0 ratings)	8.0 (0 ratings)
Support Rating	- (0 ratings)	5.0 (0 ratings)

User Testimonials
	Kaiko	Nielsen Marketing Cloud
Likelihood to Recommend	No answers on this topic	It helps you evaluate the success of your marketing initiatives and make real-time changes using built-in analytics and Nielsen Artificial Intelligence. It also helps businesses find, acquire, and create new advertiser client bases, as well as stand out in a dynamic public realm. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Incentivized Verified User Anonymous Read full review
Pros	No answers on this topic	Audience building is completely intuitive and easy to do! The audience planner tool helps easily assess duplication across segments and audiences The NMC team is always there to lend a helping hand Incentivized Nikita Patel Manager, FAST Read full review
Cons	No answers on this topic	This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved. It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in. Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	I still use exelate every day for my media plans that are either direct response or extremely geo-targeted. Incentivized Sharisse T. Yarde Digital Operations Specialist Read full review
Usability	No answers on this topic	Very easy to utilize. Features are basic. Again just not too much in the way of involved customization Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	I am rating this as neutral due to having minimal interaction with them Incentivized Verified User Anonymous Read full review
Alternatives Considered	No answers on this topic	Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise. Incentivized Verified User Anonymous Read full review
Return on Investment	No answers on this topic	We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes. We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive. Incentivized Verified User Anonymous Read full review
ScreenShots	Kaiko Screenshots