Kissmetrics vs. Serpstat

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

Incentivized

Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.

Incentivized

• Kissmetrics has a fantastic dashboard where you can see all relevant metrics immediately after login.
• Kissmetrics was extremely easy to implement in our site and it works across different platforms.
• After the initial setup, managing and creating new events to track is super simple.
• You can monitor live usage. This feature allows you to monitor user interactions as they are happening and as events you are tracking are triggered. You can see exactly what users are doing real time, which is really a very cool feature. At the time, this kind of realtime monitoring was not possible with Google Analytics.

• Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
• Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
• Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.

Incentivized

• The biggest issue, is that I have lost faith in the accuracy of the data.
• There have been a few examples of the system producing what looks like spurious data. I triangulate the data using Google Analytics, and on a few occasions, there have been very wide discrepancies that indicate a potentially serious problem. For example, Google might indicate 1,000 page views, while KISSmetrics indicates 5,000.. This is not a constant problem, but it has happened enough where my faith in the data is shaken.
• It really doesn't matter how good the front-end functionality is if my faith in data accuracy is not 100%.
• A/B testing is much more difficult than it needs to be. It is possible to structure the product to enable A/B testing, but this involves reading a bunch of help files and writing some code. I would have expected this to work out-of-the-box. In Google Analytics, for example.you only have to enter two URLs and then it works. This was a surprise.

• The daily query limit is sometimes frustrating.
• For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.

Incentivized

I used KISSmetrics on a daily basis whilst a summer analyst at a language-learning software startup company called Voxy. To my knowledge, the company continued to use KISSmetrics. I am no longer at Voxy but we were pleased with KISSmetrics.

I am very happy with the program and their services.

Incentivized

For basic operations, the product is relatively user-friendly, considering how complicated a topic data and analytics can be. The engineering integration work is very straightforward, and building standard report types is pretty easy. However, there were a few rough spots. Event mapping and some of the deeper account settings are not well explained. And the Power Reports functionality is just utterly, impossibly confusing

Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.

Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.

Incentivized

In a year, we had trouble logging-in just once. But even then all tracking data was later available once the site came back up. also, the system down notices were very informative - they explained the reason for the downtime and were constantly updated with progress in getting the problem resolved.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Everytime that I've needed or contacted support, I've received a quick response and timely help! There was even a major issue we had with connecting Unbounce into Kissmetrics. They brought in multiple people and worked with us for hours to make sure we could figure out the issue and get everything running! I have no complaints about the support team!

Incentivized

I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.

Incentivized

Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

It has been a while since I demoed Heap and Optimizely but the main points that stick out in my head are that Kissmetrics had more transparent and cheaper pricing. Kissmetrics offered all the same functionality, and at least from my personal experience, the staff at Kissmetrics was easier to work with and nicer to interact with.

Incentivized

We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.

Incentivized

• Improved product
• More insights into users
• More insights into marketing channels and their performance
• Must admit that the live stream was a little bit addictive the first couple of weeks, but it's a necessary evil when you launch new features :)

• Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
• Serpstat reporting has saved us time when delivering reports to clients
• Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
• Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO

Incentivized