ActiveCampaign vs. Klaviyo

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
Klaviyo	Score8.6 out of 10	N/A	Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…	$20 per month

Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing

Community Pulse
Key User Insights
	ActiveCampaign	Klaviyo
Considered Both Products	ActiveCampaign Steve Kilberg owner in Marketing at Running Is My Passport (Internet, 1-10 employees) Chose ActiveCampaign The fact that it has a API with our other platforms it's been seamless to get data transferred over from our various data points. We were not unhappy with Klaviyo but they abruptly kicked us off and didn't tell us why. For that reason, I will never use them. I do enjoy the … Incentivized Helpful? Page Vandiver CEO (Chief Executive Officer) in Marketing at Simply Heaven Design (Marketing and Advertising, 1-10 employees) Chose ActiveCampaign We love Mailchimp for beginners in the business. ActiveCampaign exceeds Mailchimp's capabilities when it comes to visualizing automation, tracking data, dynamic content, and support. We recommend ActiveCampaign to our clients who are serious - and growing to their goals. We … Incentivized Helpful? Justin Danford Director, CX and MKTG in Marketing at HealthWarehouse.com (Pharmaceuticals, 51-200 employees) Chose ActiveCampaign You'll be able to accomplish everything you need to with ActiveCampaign. A lot of these platforms distinguish themselves with bells and whistles. If a certain 'luxury' is important to you, then go with the platform that offers it. Generally speaking, they can all get the job … Incentivized Helpful? Mei Tan Software Test Engineer in Information Technology at Ailleron (Information Technology & Services, 1001-5000 employees) Chose ActiveCampaign With ActiveCampaign, you can centralize a significant part of your marketing operations and give your customers a better overall experience than alternative technologies.The customer support staff is very efficient and their knowledge base is particularly informative and easy … Incentivized Helpful? Natasha Betancourt Marketing Director in Marketing at Kenex Trading (Retail, 51-200 employees) Chose ActiveCampaign It's easier to use than most, it has a broader trigger options for drip campaigns, great tagging and segmenting systems, the pipelines are easy to use, the best customer service, and the best drip campaigns layout. We rarely experience bugs. Incentivized Helpful? Eric Spaulding Owner in Marketing at Learn To Copywrite (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign Dollar for dollar, you get more out of AC than any other platform. Their package levels combined with their billing based on list size gives you the best value for the money. AC also gives the most useful features for the money (at least in my use case) and integrates into my … Incentivized Helpful? Verified User Chose ActiveCampaign Each of the platforms has very similar features, but in our findings, the value of having all the features in one platform is how Active Campaign leads the industry in terms of features as well as the pricing. The other platforms will allow for the same they seem to be a la … Incentivized Helpful?	Klaviyo Verified User Chose Klaviyo Klaviyo is more robust that Constant Contact and AWeber, yet no less easy to use. It's also every bit as feature-rich as Active Campaign, but easier to use. (in my opinion) They're customer support isn't as good as Constant Contacts, but the tradeoff is a more sophisticated ESP … Incentivized Helpful? Verified User Chose Klaviyo Klaviyo has the most seamless integration with Shopify. It has a visual flow builder and easy-to-manage campaigns and flows content. Incentivized Helpful? Verified User Chose Klaviyo Better scalability, more feature-rich, outstanding email delivery. It's more robust and user-friendly and has [...] excellent support and lots of integrations Incentivized Helpful? Frank Kermani Operations Manager in Marketing at Natuacom (Furniture, 11-50 employees) Chose Klaviyo Klaviyo is very user friendly compared Mailchimp, Privy, and Constant Contact though there is a learning curve for some aspects of it especially the automation aspects it is well worth learning the ins and outs of Klaviyo. We are pretty happy with Klaviyo which does everything … Incentivized Helpful? Verified User Chose Klaviyo We selected Klaviyo primarily for its e-commerce automation capabilities. It was the best platform we evaluated for sending out targeted and personalized emails and SMS campaigns based on Customer online purchase history and interactions with online products. Incentivized Helpful? page V CEO (Chief Executive Officer) in Marketing at Simply Heaven Design (Marketing and Advertising, 1-10 employees) Chose Klaviyo Klaviyo is simply a stunning product, and for eCommerce, it's a near-perfect solution. The reason why we chose this software over others: Easier building Visual building Incentivized Helpful? Stephen Steinberg Founder in Corporate at Raw Athletics (Sports, 1-10 employees) Chose Klaviyo Klaviyo is more specifically for an e-commerce email marketing application, as opposed to other platforms which are more general in nature and may lack the specific features an e-commerce marketing campaign would need. Klaviyo also seems to have a MUCH better customer service … Incentivized Helpful? Verified User Chose Klaviyo Klaviyo clearly wins over Maichimp thanks to its advanced integration with Shopify. It is able to seamlessly synchronize the lists and products both ways, and segment users by pre-defined criteria for the best possible conversion rates. The deliverability of emails is on par … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

Klaviyo

Comparison of Email & Online Marketing features of ActiveCampaign and Klaviyo
Feature	ActiveCampaign 7.2 679 Ratings	Klaviyo 8.4 94 Ratings
WYSIWYG email editor	5.0596 Ratings	8.284 Ratings
Dynamic content	4.1532 Ratings	8.389 Ratings
Ability to test dynamic content	4.1482 Ratings	8.183 Ratings
Landing pages	4.5349 Ratings	8.02 Ratings
A/B testing	9.9391 Ratings	8.684 Ratings
Mobile optimization	7.7538 Ratings	8.290 Ratings
Email deliverability reporting	9.7645 Ratings	8.892 Ratings
List management	9.9664 Ratings	8.892 Ratings
Triggered drip sequences	10.0586 Ratings	9.083 Ratings

Comparison of Lead Management features of ActiveCampaign and Klaviyo
Feature	ActiveCampaign 8.0 534 Ratings	Klaviyo 7.4 72 Ratings
Lead nurturing automation	10.0500 Ratings	7.970 Ratings
Lead scoring and grading	7.6366 Ratings	7.226 Ratings
Data quality management	7.9407 Ratings	7.433 Ratings
Automated sales alerts and tasks	7.1361 Ratings	7.229 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and Klaviyo
Feature	ActiveCampaign 9.9 383 Ratings	Klaviyo 8.0 14 Ratings
Calendaring	9.9303 Ratings	8.014 Ratings
Event/webinar marketing	9.9289 Ratings	00 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and Klaviyo
Feature	ActiveCampaign 6.8 292 Ratings	Klaviyo - Ratings
Social sharing and campaigns	7.2259 Ratings	00 Ratings
Social profile integration	6.4254 Ratings	00 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and Klaviyo
Feature	ActiveCampaign 6.5 642 Ratings	Klaviyo 8.0 90 Ratings
Dashboards	6.5611 Ratings	8.490 Ratings
Standard reports	6.5599 Ratings	8.087 Ratings
Custom reports	6.5387 Ratings	7.750 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and Klaviyo
Feature	ActiveCampaign 8.7 503 Ratings	Klaviyo 8.2 71 Ratings
API	8.4401 Ratings	8.766 Ratings
Role-based workflow & approvals	8.4274 Ratings	9.031 Ratings
Customizability	6.6429 Ratings	8.242 Ratings
Integration with Salesforce.com	9.895 Ratings	7.37 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	00 Ratings
Integration with SugarCRM	9.858 Ratings	00 Ratings
Third-party software integrations	8.230 Ratings	7.916 Ratings

User Ratings
	ActiveCampaign	Klaviyo
Likelihood to Recommend	9.2 (691 ratings)	8.7 (94 ratings)
Likelihood to Renew	9.0 (25 ratings)	10.0 (2 ratings)
Usability	7.8 (52 ratings)	8.0 (3 ratings)
Availability	9.1 (5 ratings)	- (0 ratings)
Performance	7.3 (5 ratings)	- (0 ratings)
Support Rating	1.3 (41 ratings)	9.0 (1 ratings)
In-Person Training	9.1 (2 ratings)	- (0 ratings)
Online Training	7.3 (1 ratings)	- (0 ratings)
Implementation Rating	8.5 (14 ratings)	10.0 (1 ratings)
Configurability	6.4 (4 ratings)	- (0 ratings)
Ease of integration	9.1 (4 ratings)	- (0 ratings)
Product Scalability	1.0 (5 ratings)	- (0 ratings)
Vendor post-sale	6.4 (4 ratings)	- (0 ratings)
Vendor pre-sale	7.3 (4 ratings)	- (0 ratings)

ActiveCampaign vs. Klaviyo

ActiveCampaign

Klaviyo

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