Constant Contact vs. Klaviyo

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Constant Contact	Score7.7 out of 10	N/A	Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.	$12 per month
Klaviyo	Score8.6 out of 10	N/A	Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…	$20 per month

The SMS Marketing tool can be added to any Standard or Premium Constant Contact account. SMS is only available in the US for Standard and Premium paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.

Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing

Community Pulse
Key User Insights
	Constant Contact	Klaviyo
Considered Both Products	Constant Contact Verified User Chose Constant Contact Mailchimp is pretty comparable in a lot of ways to Constant Contact, but Constant Contact just continues to win when it comes to deliver-ability and user-interface. It's clean, simple, and intuitive. There are other platforms like ActiveCampaign and Klaviyo that have some … Incentivized Helpful? Verified User Chose Constant Contact Along with Constant Contact, I've also used Mailchimp, Klaviyo, HubSpot, and others -- but these are the main email tools I felt that it could compare to overall. Incentivized Helpful? Verified User Chose Constant Contact Constant contact was perfect for our needs for many clients, it wasn’t overly robust, but powerful enough to see strong ROI. With regards to the competitor tools, amongst standard ESP there’s not a huge difference as they all essentially work the same, it’s just about pricing … Incentivized Helpful?	Klaviyo Verified User Chose Klaviyo Klaviyo is more robust that Constant Contact and AWeber, yet no less easy to use. It's also every bit as feature-rich as Active Campaign, but easier to use. (in my opinion) They're customer support isn't as good as Constant Contacts, but the tradeoff is a more sophisticated ESP … Incentivized Helpful? Verified User Chose Klaviyo For ecommerce, MailChimp and Constant Contact do not compare with Klaviyo. While their builders are not different, and the ability to create pleasing emails are similar, the targeting, segmentation, and data available are worlds apart. That said, I have not used MailChimp or Con… Incentivized Helpful? Verified User Chose Klaviyo Klaviyo is far more advanced than Mailchimp and Constant Contact, and it is better for businesses looking to grow their sales! Incentivized Helpful? Frank Kermani Operations Manager in Marketing at Natuacom (Furniture, 11-50 employees) Chose Klaviyo Klaviyo is very user friendly compared Mailchimp, Privy, and Constant Contact though there is a learning curve for some aspects of it especially the automation aspects it is well worth learning the ins and outs of Klaviyo. We are pretty happy with Klaviyo which does everything … Incentivized Helpful? Jenn Raines Owner in Corporate at Quirks of Art - www.kinksandquirks.com (Apparel & Fashion, 1-10 employees) Chose Klaviyo way better but also way more expensive Incentivized Helpful? Verified User Chose Klaviyo We selected Klaviyo in 2018 when they were disrupting the space. They provided a lot of offerings for a value price. Incentivized Helpful? Jessica Gardner Operations Manager in Marketing at Agency (Marketing & Advertising, 1-10 employees) Chose Klaviyo Klaviyo provides much more insight into customer data than other email marketing software. For this reason, they are much stronger for e-commerce businesses as the data it provides is very beneficial for e-commerce businesses. Incentivized Helpful? Joe Salas Director of Operations at Muse Kits (formerly known as Smart Art Box) (Consumer Goods, 11-50 employees) Chose Klaviyo Much better and more capable overall Incentivized Helpful? Verified User Chose Klaviyo Better UI and functionality (segmentation, campaign builder, reporting) Incentivized Helpful? Mike Demson Senior Campaign Marketing Manager in Marketing at Adobe (Computer Software, 10,001+ employees) Chose Klaviyo Klaviyo is an excellent resource for aspiring marketers who want to be more data-driven. Incentivized Helpful? Verified User Chose Klaviyo Honestly Klaviyo is far better than the others. Having worked with others they don’t provide half of what Klaviyo does. Klaviyo provides better reporting, better analytics and helps us reach the customers we want to reach at all times. When you want to work and step up email … Incentivized Helpful? Verified User Chose Klaviyo Klaviyo compares favorably to other similar products but really stands out when looking at specific integrations. If you're running Shopify then Klaviyo makes too much sense when deciding on a CRM system. It's literally built to work with the Shopify platform and makes life … Incentivized Helpful? Verified User Chose Klaviyo I have used several platforms and by far the one with the most design features is Klaviyo. It lets you edit both desktop and mobile versions which is a must considering most people look at their emails on their phones. It is also great at segmenting and creating flows. I do … Incentivized Helpful? Jeff Moriarty Digital Strategist in Marketing at JMoriarty Marketing (Marketing & Advertising, 11-50 employees) Chose Klaviyo Klaviyo is much more advanced than the other ones we evaluated. From the user interface to the triggers and segmentation. It also integrates with far more apps than the other two platforms. We are able to do some unique things with Klaviyo just because it integrates so well … Incentivized Helpful? Verified User Chose Klaviyo Klaviyo has been recommended to us by a customer who was working with the company for a month. The company who has recommended us to the service has reached the same conclusion - do not even bother with Klaviyo as on the other side of the screen there's a company you cannot … Incentivized Helpful? Verified User Chose Klaviyo We selected Klaviyo primarily for its e-commerce automation capabilities. It was the best platform we evaluated for sending out targeted and personalized emails and SMS campaigns based on Customer online purchase history and interactions with online products. Incentivized Helpful? Lee L Kennedy Analytics Director in Marketing at TLo Ventures (Marketing and Advertising, 1-10 employees) Chose Klaviyo I've mostly used Mailchimp in the past for email marketing campaigns, albeit very basic ones. I did look into what options there were for automation, and there were some very basic options like transactional emails and welcome series flows, but there was very little … Incentivized Helpful? Blake Baron Ecommerce & Consumer Products Manager in Sales at Midwest Tungsten Service (Mining & Metals, 11-50 employees) Chose Klaviyo Klaviyo makes a/b testing drip campaigns very intuitive to the average, non-technical user, which is something that other platforms fail to do. While more expensive, it more than pays for itself due to the ease of testing. You can test and deploy content faster and in a more … Incentivized Helpful? Alex Schlindwein Marketing Director in Marketing at Kiefer Jewelers (Retail, 11-50 employees) Chose Klaviyo klaviyo had better flows and more ability to customize content based on website traffic Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Constant Contact

Klaviyo

Comparison of Email & Online Marketing features of Constant Contact and Klaviyo
Feature	Constant Contact 8.0 118 Ratings	Klaviyo 8.4 94 Ratings
WYSIWYG email editor	8.4101 Ratings	8.284 Ratings
Dynamic content	7.7102 Ratings	8.389 Ratings
Ability to test dynamic content	8.582 Ratings	8.183 Ratings
Landing pages	7.876 Ratings	8.02 Ratings
A/B testing	7.171 Ratings	8.684 Ratings
Mobile optimization	8.686 Ratings	8.290 Ratings
Email deliverability reporting	9.0114 Ratings	8.892 Ratings
List management	8.3116 Ratings	8.892 Ratings
Triggered drip sequences	7.260 Ratings	9.083 Ratings

Comparison of Reporting & Analytics features of Constant Contact and Klaviyo
Feature	Constant Contact 8.0 115 Ratings	Klaviyo 8.0 90 Ratings
Dashboards	8.488 Ratings	8.490 Ratings
Standard reports	8.3113 Ratings	8.087 Ratings
Custom reports	7.558 Ratings	7.750 Ratings

Comparison of Pre-Send Testing features of Constant Contact and Klaviyo
Feature	Constant Contact 8.1 67 Ratings	Klaviyo - Ratings
URL Validation	8.231 Ratings	00 Ratings
Link Tracking	7.934 Ratings	00 Ratings
Image Validation	8.932 Ratings	00 Ratings
Inbox Display	8.635 Ratings	00 Ratings
Email Accessibility Tools	7.928 Ratings	00 Ratings
Spelling and Grammar Check	8.254 Ratings	00 Ratings
Spam Testing	6.026 Ratings	00 Ratings
Email Previews	9.366 Ratings	00 Ratings

Comparison of Lead Management features of Constant Contact and Klaviyo
Feature	Constant Contact - Ratings	Klaviyo 7.4 72 Ratings
Lead nurturing automation	00 Ratings	7.970 Ratings
Lead scoring and grading	00 Ratings	7.226 Ratings
Data quality management	00 Ratings	7.433 Ratings
Automated sales alerts and tasks	00 Ratings	7.229 Ratings

Comparison of Campaign Management features of Constant Contact and Klaviyo
Feature	Constant Contact - Ratings	Klaviyo 8.0 14 Ratings
Calendaring	00 Ratings	8.014 Ratings

Comparison of Platform & Infrastructure features of Constant Contact and Klaviyo
Feature	Constant Contact - Ratings	Klaviyo 8.2 71 Ratings
API	00 Ratings	8.766 Ratings
Role-based workflow & approvals	00 Ratings	9.031 Ratings
Customizability	00 Ratings	8.242 Ratings
Integration with Salesforce.com	00 Ratings	7.37 Ratings
Third-party software integrations	00 Ratings	7.916 Ratings

User Ratings
	Constant Contact	Klaviyo
Likelihood to Recommend	8.3 (133 ratings)	8.7 (94 ratings)
Likelihood to Renew	9.9 (23 ratings)	10.0 (2 ratings)
Usability	9.0 (10 ratings)	8.0 (3 ratings)
Availability	9.0 (2 ratings)	- (0 ratings)
Performance	10.0 (2 ratings)	- (0 ratings)
Support Rating	10.0 (9 ratings)	9.0 (1 ratings)
Online Training	10.0 (1 ratings)	- (0 ratings)
Implementation Rating	10.0 (5 ratings)	10.0 (1 ratings)
Configurability	10.0 (1 ratings)	- (0 ratings)
Product Scalability	10.0 (1 ratings)	- (0 ratings)

Constant Contact vs. Klaviyo

Constant Contact

Klaviyo

Add Product

Recommended Comparisons