TrustRadius: an HG Insights company

SAP Emarsys vs. Klaviyo

Save this comparison

Save this comparison

SAP Emarsys

45 Reviews and Ratings

Klaviyo

254 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    		N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    Klaviyo

    Score8.6 out of 10
    		N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Pricing
    SAP EmarsysKlaviyo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP EmarsysKlaviyo
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
    More Pricing Information
    Community Pulse
    SAP EmarsysKlaviyo
    Considered Both Products
    SAP
    Joel Samonie
    Web Development and Design in Marketing at Uckele Health & Nutrition (Health, Wellness and Fitness, 51-200 employees)
    Chose SAP Emarsys
    Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

    They need to seriously improve the email …
    Incentivized
    Klaviyo
    Verified User
    Chose Klaviyo
    Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I …
    Incentivized
    Ricardo Acevedo Teran
    Director Of Ecommerce in Sales at Do it Center (Retail, 501-1000 employees)
    Chose Klaviyo
    Klaviyo is the market leader, it takes the podium and working with the platform you can easily see why this is the case. The only thing hard with Klaviyo is knowing how to pronounce the name. They have also done a good job if adapting to your company size.
    Incentivized
    Verified User
    Chose Klaviyo
    Klaviyo is the clear winner amongst its competitors, and it's not close.
    Incentivized
    Daniel Cooper
    Digital Marketing Specialist in Marketing at Sysco (Food & Beverages, 10,001+ employees)
    Chose Klaviyo
    The custom web-tracking feature is something unique that Klaviyo provides to its users. Marketers use this feature to monitor the browsing behavior of visitors so that they can target people who meet a specific criteria giving them virtually unlimited targeting opportunities. …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SAP EmarsysKlaviyo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and Klaviyo
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    Klaviyo
    8.4
    94 Ratings
    WYSIWYG email editor7.36 Ratings8.284 Ratings
    Dynamic content8.06 Ratings8.389 Ratings
    Ability to test dynamic content4.07 Ratings8.183 Ratings
    Landing pages8.03 Ratings8.02 Ratings
    A/B testing7.07 Ratings8.684 Ratings
    Mobile optimization6.07 Ratings8.290 Ratings
    Email deliverability reporting6.38 Ratings8.892 Ratings
    List management4.38 Ratings8.892 Ratings
    Triggered drip sequences7.75 Ratings9.083 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and Klaviyo
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    Klaviyo
    7.4
    72 Ratings
    Lead nurturing automation6.05 Ratings7.970 Ratings
    Lead scoring and grading7.04 Ratings7.226 Ratings
    Data quality management00 Ratings7.433 Ratings
    Automated sales alerts and tasks00 Ratings7.229 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and Klaviyo
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    Klaviyo
    8.0
    90 Ratings
    Dashboards7.78 Ratings8.490 Ratings
    Standard reports7.08 Ratings8.087 Ratings
    Custom reports6.07 Ratings7.750 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and Klaviyo
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    Klaviyo
    8.2
    71 Ratings
    API7.07 Ratings8.766 Ratings
    Role-based workflow & approvals6.04 Ratings9.031 Ratings
    Customizability6.07 Ratings8.242 Ratings
    Integration with Salesforce.com7.04 Ratings7.37 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
    Third-party software integrations00 Ratings7.916 Ratings
    Campaign Management
    Comparison of Campaign Management features of SAP Emarsys and Klaviyo
    Feature
    SAP Emarsys
    -
    Ratings
    Klaviyo
    8.0
    14 Ratings
    Calendaring00 Ratings8.014 Ratings
    User Ratings
    SAP EmarsysKlaviyo
    Likelihood to Recommend
    7.7
    (10 ratings)
    8.7
    (94 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    10.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)