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Klaviyo vs. MailerLite

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Klaviyo

254 Reviews and Ratings

MailerLite

141 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.6 out of 10
    		N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    MailerLite

    Score8.8 out of 10
    Small Businesses (1-50 employees)
    		MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…

    $10

    per month

    Pricing
    KlaviyoMailerLite
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month 1 user
    Growing
    $10
    per month 3 users
    Advanced
    $20
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Offerings
    Pricing Offerings
    KlaviyoMailerLite
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricingAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
    More Pricing Information
    Community Pulse
    KlaviyoMailerLite
    Considered Both Products
    Klaviyo
    Verified User
    Chose Klaviyo
    Klaviyo is the #1 email platform of choice for ecommerce. It out ranks every competitor. It is worth paying a little extra because you know you are providing your customers with the best experience and equipping your business for success. Email should be something you invest in …
    Incentivized
    Amy Highland
    Head of Operations at WIRO Agency (Design, 11-50 employees)
    Chose Klaviyo
    Klaivyo has much more extensive and well rounded functions. The other tools are a little more generalist so aren't as great in allowing our clients who are primarily in ecommerce to succeed. The reporting isn't as good and the page builders are much more limiting to admin. We …
    Incentivized
    Mailerlite
    Verified User
    Chose MailerLite
    I moved to Constant Contact from MailerLite as the reporting and segmentation was deeper. But the editor and the lack of decent forms and landing pages soon brought me back to MailerLite.

    Mailchimp got too expensive.
    Incentivized
    Peter Wouters
    Owner in Corporate at Leisure Coast Wind & Brass (Retail, 1-10 employees)
    Chose MailerLite
    Cheaper, mainly. And a little more user-friendly. Some other platforms, especially Klaviyo, are quite complex to understand and to get the most out of.
    Incentivized
    Verified User
    Chose MailerLite
    MailerLite's price point is way more affordable, Klaviyo has more design freedom in terms of the layout and structure of the email content.
    Incentivized
    Verified User
    Chose MailerLite
    Mailerlite was easier to set up than Mailchimp but really disliked being held to their billing plans without much customer support
    Incentivized
    Camilla Brown
    Co-Founder and CTO at Designed by OPS (Management Consulting, 1-10 employees)
    Chose MailerLite
    Hands down, MailerLite is a superior product to Mailchimp.
    1. they're clear about how much you're going to spend per month
    2. they don't gauge you for unsubscribed accounts
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    KlaviyoMailerLite
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and MailerLite
    Feature
    Klaviyo
    8.4
    94 Ratings
    MailerLite
    8.9
    69 Ratings
    WYSIWYG email editor8.384 Ratings9.761 Ratings
    Dynamic content8.389 Ratings9.154 Ratings
    Ability to test dynamic content8.183 Ratings7.448 Ratings
    Landing pages8.02 Ratings7.755 Ratings
    A/B testing8.684 Ratings9.443 Ratings
    Mobile optimization8.290 Ratings8.553 Ratings
    Email deliverability reporting8.892 Ratings9.562 Ratings
    List management8.792 Ratings9.561 Ratings
    Triggered drip sequences8.983 Ratings9.139 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and MailerLite
    Feature
    Klaviyo
    7.4
    72 Ratings
    MailerLite
    -
    Ratings
    Lead nurturing automation7.970 Ratings00 Ratings
    Lead scoring and grading7.226 Ratings00 Ratings
    Data quality management7.333 Ratings00 Ratings
    Automated sales alerts and tasks7.229 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and MailerLite
    Feature
    Klaviyo
    8.0
    14 Ratings
    MailerLite
    -
    Ratings
    Calendaring8.014 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and MailerLite
    Feature
    Klaviyo
    8.0
    90 Ratings
    MailerLite
    7.0
    62 Ratings
    Dashboards8.490 Ratings6.01 Ratings
    Standard reports8.087 Ratings9.062 Ratings
    Custom reports7.750 Ratings6.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and MailerLite
    Feature
    Klaviyo
    8.2
    71 Ratings
    MailerLite
    -
    Ratings
    API8.766 Ratings00 Ratings
    Role-based workflow & approvals9.031 Ratings00 Ratings
    Customizability8.242 Ratings00 Ratings
    Integration with Salesforce.com7.27 Ratings00 Ratings
    Third-party software integrations7.916 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Klaviyo and MailerLite
    Feature
    Klaviyo
    -
    Ratings
    MailerLite
    9.0
    53 Ratings
    Email Previews00 Ratings9.053 Ratings
    User Ratings
    KlaviyoMailerLite
    Likelihood to Recommend
    8.7
    (94 ratings)
    9.1
    (73 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    9.1
    (2 ratings)
    Usability
    8.0
    (3 ratings)
    8.7
    (10 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.4
    (4 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)