Klaviyo vs. Privy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.6 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…N/A
Privy
Score 9.3 out of 10
N/A
Privy in Boston is designed to enable online stores to capture more emails and convert first-time visitors into customers using the company's integrated suite of web conversion and email marketing tools.N/A
Pricing
KlaviyoPrivy
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlaviyoPrivy
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Community Pulse
KlaviyoPrivy
Considered Both Products
Klaviyo
Chose Klaviyo
At the time we used Attentive, Klaviyo did not have an SMS product. Attentive was very difficult to use, and provided little to no detailed reporting/analytics. It was very expensive, and had no integration with our email customers. They only provided us a shared short code, …
Chose Klaviyo
Klaviyo is very user friendly compared Mailchimp, Privy, and Constant Contact though there is a learning curve for some aspects of it especially the automation aspects it is well worth learning the ins and outs of Klaviyo. We are pretty happy with Klaviyo which does everything …
Privy
Features
KlaviyoPrivy
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.4
Ratings
10% above category average
Privy
-
Ratings
WYSIWYG email editor8.20 Ratings00 Ratings
Dynamic content8.30 Ratings00 Ratings
Ability to test dynamic content8.10 Ratings00 Ratings
Landing pages8.00 Ratings00 Ratings
A/B testing8.60 Ratings00 Ratings
Mobile optimization8.20 Ratings00 Ratings
Email deliverability reporting8.80 Ratings00 Ratings
List management8.80 Ratings00 Ratings
Triggered drip sequences9.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
7.4
Ratings
5% below category average
Privy
-
Ratings
Lead nurturing automation7.90 Ratings00 Ratings
Lead scoring and grading7.20 Ratings00 Ratings
Data quality management7.40 Ratings00 Ratings
Automated sales alerts and tasks7.20 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.0
Ratings
8% above category average
Privy
-
Ratings
Calendaring8.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.0
Ratings
9% above category average
Privy
-
Ratings
Dashboards8.40 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports7.70 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.2
Ratings
9% above category average
Privy
-
Ratings
API8.70 Ratings00 Ratings
Role-based workflow & approvals9.00 Ratings00 Ratings
Customizability8.30 Ratings00 Ratings
Integration with Salesforce.com7.30 Ratings00 Ratings
Third-party software integrations8.00 Ratings00 Ratings
Best Alternatives
KlaviyoPrivy
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Contentsquare
Contentsquare
Score 7.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Contentsquare
Contentsquare
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KlaviyoPrivy
Likelihood to Recommend
8.8
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
9.0
(0 ratings)
Support Rating
9.0
(0 ratings)
10.0
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
KlaviyoPrivy
Likelihood to Recommend
Klaviyo performs exceptionally well as a newsletter service, helping our tabletop gaming company educate customers, retailers, distributors, media, and press on our product offerings and events. It has significantly boosted sales by allowing us to provide targeted and engaging content. Klaviyo’s robust data reporting allows us to track newsletter attribution to Shopify sales, offering invaluable insights. Customer service is fantastic, always helpful and responsive. However, recurring bugs and glitches—such as issues with font size, color, text block sizes changing on their own, or text disappearing entirely and forcing you to restart a section—can be very frustrating, impacting the smoothness of the user experience. The gains far outweigh the downsides.
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Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
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Pros
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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  • Privy is phenomenally user friendly, email campaigns are very easy to create.
  • Privy has great customer service and implementation, our rep is Melissa who went above and beyond in getting everything setup.
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Cons
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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  • Integrations with Non-Shopify Stores
  • Integrations with different email service providers
  • Reporting with non-shopify stores
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Likelihood to Renew
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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  • Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
  • Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
  • Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
  • Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
  • Easy installation on sites: Just a strip of code.
  • Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
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Usability
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
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Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
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Support Rating
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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  • Real people! We've got email addresses for real people inside the company, who have been more than willing to help us.
  • Personal calls available - We have been on the phone with members of their team to get our problems resolved.
  • Quick resolution - we were able to get our questions answered quickly and help with implementation.
  • Flexibility - We've found that they've been very flexible in their solutions to our problems.
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Implementation Rating
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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No answers on this topic
Alternatives Considered
We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend Mailchimp if you have less than 5,000 contacts but anything over that you need Klaviyo.
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After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
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Return on Investment
  • we have grown our revenue significantly without increasing our spend. This is critical.
  • retention rate has gone up tremendously with specific campaigns and audience targeting
  • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
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  • We have 3X'd our on site email acquisition on average
  • Sold thousands of dollars of merchandise through product upsells
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ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers