Klaviyo vs. SAP Customer Data Solutions

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Klaviyo	Score8.6 out of 10	N/A	Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…	$20 per month
SAP Customer Data Solutions	Score8.1 out of 10	N/A	The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.	N/A

Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing

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Community Pulse
Key User Insights
	Klaviyo	SAP Customer Data Solutions
Considered Both Products	Klaviyo No answer on this topic	SAP Erin Quinn Customer Service Manager in Customer Service at Freeman Company (Events Services, 5001-10,000 employees) Chose SAP Customer Data Solutions Unlike Gigya, Klaviyo is not widely recognized and this makes it hard for us to reach our customers in all corners worldwide. SAP Customer Data Solutions also is well documented making it easy for business users to implement and customize all the features. Incentivized Helpful? Priya Sharma Enterprise Software Engineer in Engineering at HotWax Systems (Computer Software, 11-50 employees) Chose SAP Customer Data Solutions It is easily manageable for those using SAP for other ERP processes as well. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Klaviyo

SAP Customer Data Solutions

Comparison of Email & Online Marketing features of Klaviyo and SAP Customer Data Solutions
Feature	Klaviyo 8.4 94 Ratings	SAP Customer Data Solutions - Ratings
WYSIWYG email editor	8.384 Ratings	00 Ratings
Dynamic content	8.389 Ratings	00 Ratings
Ability to test dynamic content	8.183 Ratings	00 Ratings
Landing pages	8.02 Ratings	00 Ratings
A/B testing	8.684 Ratings	00 Ratings
Mobile optimization	8.290 Ratings	00 Ratings
Email deliverability reporting	8.892 Ratings	00 Ratings
List management	8.792 Ratings	00 Ratings
Triggered drip sequences	8.983 Ratings	00 Ratings

Comparison of Lead Management features of Klaviyo and SAP Customer Data Solutions
Feature	Klaviyo 7.4 72 Ratings	SAP Customer Data Solutions - Ratings
Lead nurturing automation	7.970 Ratings	00 Ratings
Lead scoring and grading	7.226 Ratings	00 Ratings
Data quality management	7.333 Ratings	00 Ratings
Automated sales alerts and tasks	7.229 Ratings	00 Ratings

Comparison of Campaign Management features of Klaviyo and SAP Customer Data Solutions
Feature	Klaviyo 8.0 14 Ratings	SAP Customer Data Solutions - Ratings
Calendaring	8.014 Ratings	00 Ratings

Comparison of Reporting & Analytics features of Klaviyo and SAP Customer Data Solutions
Feature	Klaviyo 8.0 90 Ratings	SAP Customer Data Solutions - Ratings
Dashboards	8.490 Ratings	00 Ratings
Standard reports	8.087 Ratings	00 Ratings
Custom reports	7.750 Ratings	00 Ratings

Comparison of Platform & Infrastructure features of Klaviyo and SAP Customer Data Solutions
Feature	Klaviyo 8.2 71 Ratings	SAP Customer Data Solutions - Ratings
API	8.766 Ratings	00 Ratings
Role-based workflow & approvals	9.031 Ratings	00 Ratings
Customizability	8.242 Ratings	00 Ratings
Integration with Salesforce.com	7.27 Ratings	00 Ratings
Third-party software integrations	7.916 Ratings	00 Ratings

Comparison of Tag Management features of Klaviyo and SAP Customer Data Solutions
Feature	Klaviyo - Ratings	SAP Customer Data Solutions 7.8 28 Ratings
Tag library	00 Ratings	7.827 Ratings
Tag variable mapping	00 Ratings	7.725 Ratings
Ease of writing custom tags	00 Ratings	7.826 Ratings
Rules-driven tag execution	00 Ratings	7.826 Ratings
Tag performance monitoring	00 Ratings	7.925 Ratings
Page load times	00 Ratings	8.026 Ratings
Mobile app tagging	00 Ratings	7.625 Ratings
Library of JavaScript extensions	00 Ratings	7.724 Ratings

Comparison of Audience Segmentation & Targeting features of Klaviyo and SAP Customer Data Solutions
Feature	Klaviyo - Ratings	SAP Customer Data Solutions 7.9 28 Ratings
Standard visitor segmentation	00 Ratings	7.928 Ratings
Behavioral visitor segmentation	00 Ratings	8.027 Ratings
Traffic allocation control	00 Ratings	7.627 Ratings
Website personalization	00 Ratings	8.126 Ratings

Comparison of Customer Data Management features of Klaviyo and SAP Customer Data Solutions
Feature	Klaviyo - Ratings	SAP Customer Data Solutions 7.9 29 Ratings
Account Scoring	00 Ratings	7.627 Ratings
Customer Data Governance	00 Ratings	8.128 Ratings
Data Connectors	00 Ratings	7.829 Ratings
Data Enhancement	00 Ratings	7.929 Ratings
Data Ingestion	00 Ratings	7.729 Ratings
Data Storage	00 Ratings	8.129 Ratings
Data Visibility	00 Ratings	7.829 Ratings
Event Data	00 Ratings	7.727 Ratings
Identity Resolution	00 Ratings	8.227 Ratings

User Ratings
	Klaviyo	SAP Customer Data Solutions
Likelihood to Recommend	8.7 (94 ratings)	8.5 (58 ratings)
Likelihood to Renew	10.0 (2 ratings)	9.5 (10 ratings)
Usability	8.0 (3 ratings)	9.1 (7 ratings)
Availability	- (0 ratings)	8.9 (57 ratings)
Performance	- (0 ratings)	7.3 (7 ratings)
Support Rating	9.0 (1 ratings)	9.1 (8 ratings)
In-Person Training	- (0 ratings)	9.1 (2 ratings)
Online Training	- (0 ratings)	9.1 (7 ratings)
Implementation Rating	10.0 (1 ratings)	7.3 (7 ratings)
Configurability	- (0 ratings)	9.1 (1 ratings)
Ease of integration	- (0 ratings)	9.1 (1 ratings)
Product Scalability	- (0 ratings)	9.1 (1 ratings)
Vendor post-sale	- (0 ratings)	4.5 (1 ratings)
Vendor pre-sale	- (0 ratings)	4.5 (1 ratings)

Klaviyo vs. SAP Customer Data Solutions

Klaviyo

SAP Customer Data Solutions

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