Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
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SAP Customer Data Solutions
Score 8.2 out of 10
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The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.
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Pricing
Klaviyo
SAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Klaviyo
SAP Customer Data Solutions
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
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Community Pulse
Klaviyo
SAP Customer Data Solutions
Considered Both Products
Klaviyo
Verified User
Anonymous
Chose Klaviyo
We have not really evaluated other offerings outside of Klaviyo because I understand Klaviyo to be best in class for our use case. I think it has the best integrations out there. We do use other platforms for SMS and customer reviews (Which I know are solutions that Klaviyo …
Klaviyo is more robust that Constant Contact and Aweber, yet no less easy to use. It's also every bit as feature-rich as Active Campaign, but easier to use. (in my opinion) They're customer support isn't as good as Constant Contacts, but the tradeoff is a more sophisticated ESP …
For ecommerce, MailChimp and Constant Contact do not compare with Klaviyo. While their builders are not different, and the ability to create pleasing emails are similar, the targeting, segmentation, and data available are worlds apart. That said, I have not used MailChimp or …
We evaluated MailChimp and Salesforce Marketing Cloud. MailChimp was too basic at the time and didn’t scale well. Salesforce was overly complex, required a large team, and was costly to integrate and manage daily. Klaviyo stood out for its ease of setup, user-friendly …
We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend …
MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust …
Klaviyo has better custom options as well as better dynamic content. Not just the Klaviyo works flawlessly in integration with Shopify which is a huge plus.
Moreover it allows me to actually use the custom html features unlike other products where I need to have full …
At the time we used Attentive, Klaviyo did not have an SMS product. Attentive was very difficult to use, and provided little to no detailed reporting/analytics. It was very expensive, and had no integration with our email customers. They only provided us a shared short code, …
Klaviyo is the #1 email platform of choice for ecommerce. It out ranks every competitor. It is worth paying a little extra because you know you are providing your customers with the best experience and equipping your business for success. Email should be something you invest in …
Mailchimp is absolutely nothing compared to Klaviyo. Klaviyo's interface and functionality are far superior, and the types of emails and data analytic features are what have kept me a customer of Klaviyo for years. I am grateful for the benefit that Klaviyo has had for my …
Klaviyo provides much more insight into customer data than other email marketing software. For this reason, they are much stronger for e-commerce businesses as the data it provides is very beneficial for e-commerce businesses.
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite.
A different marketing manager used mailchimp and omnisend and she is no longer with the company to ask. Emotive terrible to work with and Klaviyo was incredible to work with after them. It has made a huge difference having SMS and email in one place.
The comparison of Mailchimp to Klaviyo is that Mailchimp is a very simple email platform that is good for small businesses that are just getting started, while Klaviyo is a more in-depth email marketing platform that is great for businesses looking to grow and succeed in email …
As I explained, it was superior to MailChimp for sure. Attentive had more SMS features, but Klaviyo does what I need for SMS, and the fact that it has email & SMS in a single platform, with the ability to create campaigns and flows that use both, makes it a win.
Klaviyo doesn't necessarily need data architects or engineers to support or tie the data together. Salesforce Marketing Cloud typically requires a partner, data architect and/or someone who knows SQL. The email templates and help documentation are extremely easy to use and …
Mailchimp is super outdated, and for a while there they lost their integration with Shopify. Attentive started out with only being a SMS platform, not email. So because of that, we did not want to migrate everything over to Attentive once they launched email since everything …
SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly …
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us …
SAP has been the best partner I have worked with during my career. The platform offers highly valuable features for crafting and structuring data presentations, enabling informed decision-making by management.
We carefully looked at different solutions to manage customer data and ultimately chose SAP Customer Data Solutions. What sets it apart is its complete management of customer data, robust analytics, and effortless integration with marketing tools. SAP's user-friendly interface …
SAP customer data platform is market leader in data unification. Integration with multiple data channels with real time customer data helped in decision making process.
Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these …
SAP Customer Data Solutions differs from many of his competitors since it's the only solution which provides an end-to-end approach that starts directly from the website integration (which is not demanded to whoever manages your website but it's integrated directly), and …
This is an industry leading tool which also has matured over the period of time and is better suited for large corporations and mission critical applications.
A better integration with out database was the key factor that led our decision to move forward with this tool. Keeping in mind that it was more costly, we knew that it would be a safe bet, would bring a more data-driven culture to our team, the capacity to create laser focused …
SAP is bigger and better in all the ways from its competitors. However, when costing is a concern from a client, then they tend to use a budget friendly solution like Hubspot or Salesforce.
It was the best in the market and many organization's were using this when we looked for the options available in the market. It has best customer ratings and good brand value.
Better customer service at SAP. No concerns whatsoever with regards to safety and security of customer data. Timely updation of systems which ensures smooth functioning of the platform with very little down time. Cost of implementation and licensing is something which is a …
There's no other product I tried as ready to use as SAP CDC. It doesn't offer only endpoints or API to manage authentication but a full suite of functionalities almost ready to be integrated with a few customizations
Klaviyo performs exceptionally well as a newsletter service, helping our tabletop gaming company educate customers, retailers, distributors, media, and press on our product offerings and events. It has significantly boosted sales by allowing us to provide targeted and engaging content. Klaviyo’s robust data reporting allows us to track newsletter attribution to Shopify sales, offering invaluable insights. Customer service is fantastic, always helpful and responsive. However, recurring bugs and glitches—such as issues with font size, color, text block sizes changing on their own, or text disappearing entirely and forcing you to restart a section—can be very frustrating, impacting the smoothness of the user experience. The gains far outweigh the downsides.
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
Klaviyo helps me to measure the success of email campaigns.
Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
Can be pricey depending on company and email list.
Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
Email design: So easy to use, and more friendly than some other visual builders that we've used.
Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
We use SAP CDC since it was Gigya and not a SAP solution. In these years, we only lost one customer, all others are happy with this solution and how we integrate it.
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup. Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend Mailchimp if you have less than 5,000 contacts but anything over that you need Klaviyo.
SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly recommend customer data solutions to anyone that may be considering it.
we have grown our revenue significantly without increasing our spend. This is critical.
retention rate has gone up tremendously with specific campaigns and audience targeting
would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
Using insights from the software, we refined our marketing plans and campaigns for better impact.
Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.