Klaviyo vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.6 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…N/A
SAP Customer Data Solutions
Score 8.2 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
KlaviyoSAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlaviyoSAP Customer Data Solutions
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Community Pulse
KlaviyoSAP Customer Data Solutions
Considered Both Products
Klaviyo
Chose Klaviyo
We have not really evaluated other offerings outside of Klaviyo because I understand Klaviyo to be best in class for our use case. I think it has the best integrations out there. We do use other platforms for SMS and customer reviews (Which I know are solutions that Klaviyo …
Chose Klaviyo
Klaviyo is more robust that Constant Contact and Aweber, yet no less easy to use. It's also every bit as feature-rich as Active Campaign, but easier to use. (in my opinion) They're customer support isn't as good as Constant Contacts, but the tradeoff is a more sophisticated ESP …
Chose Klaviyo
For ecommerce, MailChimp and Constant Contact do not compare with Klaviyo. While their builders are not different, and the ability to create pleasing emails are similar, the targeting, segmentation, and data available are worlds apart. That said, I have not used MailChimp or …
Chose Klaviyo
We evaluated MailChimp and Salesforce Marketing Cloud. MailChimp was too basic at the time and didn’t scale well. Salesforce was overly complex, required a large team, and was costly to integrate and manage daily. Klaviyo stood out for its ease of setup, user-friendly …
Chose Klaviyo
We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend …
Chose Klaviyo
MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust …
Chose Klaviyo
Klaviyo has better custom options as well as better dynamic content. Not just the Klaviyo works flawlessly in integration with Shopify which is a huge plus.

Moreover it allows me to actually use the custom html features unlike other products where I need to have full …
Chose Klaviyo
HubSpot has a more robust CRM, but there are things I prefer in Klaviyo. Namely the email builder and flow setup.
Chose Klaviyo
At the time we used Attentive, Klaviyo did not have an SMS product. Attentive was very difficult to use, and provided little to no detailed reporting/analytics. It was very expensive, and had no integration with our email customers. They only provided us a shared short code, …
Chose Klaviyo
I’ve been using it for a while, so I haven’t evaluated other opportunities.
Chose Klaviyo
Klaviyo had better integrations and was easier to setup and getting running than the alternatives we had tried.
Chose Klaviyo
Klaviyo is the #1 email platform of choice for ecommerce. It out ranks every competitor. It is worth paying a little extra because you know you are providing your customers with the best experience and equipping your business for success. Email should be something you invest in …
Chose Klaviyo
We selected Klaviyo in 2018 when they were disrupting the space. They provided a lot of offerings for a value price.
Chose Klaviyo
Mailchimp is absolutely nothing compared to Klaviyo. Klaviyo's interface and functionality are far superior, and the types of emails and data analytic features are what have kept me a customer of Klaviyo for years. I am grateful for the benefit that Klaviyo has had for my …
Chose Klaviyo
Klaviyo provides much more insight into customer data than other email marketing software. For this reason, they are much stronger for e-commerce businesses as the data it provides is very beneficial for e-commerce businesses.
Chose Klaviyo
Klaviyo is much much better for micro-segmentation needs especially in e-commerce.

Very simple to use as well.
Chose Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite.
Chose Klaviyo
A different marketing manager used mailchimp and omnisend and she is no longer with the company to ask. Emotive terrible to work with and Klaviyo was incredible to work with after them. It has made a huge difference having SMS and email in one place.
Chose Klaviyo
The comparison of Mailchimp to Klaviyo is that Mailchimp is a very simple email platform that is good for small businesses that are just getting started, while Klaviyo is a more in-depth email marketing platform that is great for businesses looking to grow and succeed in email …
Chose Klaviyo
As I explained, it was superior to MailChimp for sure. Attentive had more SMS features, but Klaviyo does what I need for SMS, and the fact that it has email & SMS in a single platform, with the ability to create campaigns and flows that use both, makes it a win.
Chose Klaviyo
Klaviyo doesn't necessarily need data architects or engineers to support or tie the data together. Salesforce Marketing Cloud typically requires a partner, data architect and/or someone who knows SQL. The email templates and help documentation are extremely easy to use and …
Chose Klaviyo
Mailchimp is super outdated, and for a while there they lost their integration with Shopify. Attentive started out with only being a SMS platform, not email. So because of that, we did not want to migrate everything over to Attentive once they launched email since everything …
SAP Customer Data Solutions
Chose SAP Customer Data Solutions
SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly …
Chose SAP Customer Data Solutions
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us …
Chose SAP Customer Data Solutions
SAP has been the best partner I have worked with during my career. The platform offers highly valuable features for crafting and structuring data presentations, enabling informed decision-making by management.
Chose SAP Customer Data Solutions
They are simply the best team you could hope to have in your back pocket. Once you get the gist of it you can set up almost anything you can think of.
Chose SAP Customer Data Solutions
We carefully looked at different solutions to manage customer data and ultimately chose SAP Customer Data Solutions. What sets it apart is its complete management of customer data, robust analytics, and effortless integration with marketing tools. SAP's user-friendly interface …
Chose SAP Customer Data Solutions
SAP customer data platform is market leader in data unification. Integration with multiple data channels with real time customer data helped in decision making process.
Chose SAP Customer Data Solutions
Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these …
Chose SAP Customer Data Solutions
Twilio Segment
Chose SAP Customer Data Solutions
SAP Customer Data Solutions differs from many of his competitors since it's the only solution which provides an end-to-end approach that starts directly from the website integration (which is not demanded to whoever manages your website but it's integrated directly), and …
Chose SAP Customer Data Solutions
This is an industry leading tool which also has matured over the period of time and is better suited for large corporations and mission critical applications.
Chose SAP Customer Data Solutions
I have not used a different App
Chose SAP Customer Data Solutions
A better integration with out database was the key factor that led our decision to move forward with this tool. Keeping in mind that it was more costly, we knew that it would be a safe bet, would bring a more data-driven culture to our team, the capacity to create laser focused …
Chose SAP Customer Data Solutions
SAP is bigger and better in all the ways from its competitors. However, when costing is a concern from a client, then they tend to use a budget friendly solution like Hubspot or Salesforce.
Chose SAP Customer Data Solutions
It was the best in the market and many organization's were using this when we looked for the options available in the market. It has best customer ratings and good brand value.
Chose SAP Customer Data Solutions
Ultimately, we chose SAP Customer Data Solutions for several key reasons:
Chose SAP Customer Data Solutions
Better customer service at SAP. No concerns whatsoever with regards to safety and security of customer data. Timely updation of systems which ensures smooth functioning of the platform with very little down time. Cost of implementation and licensing is something which is a …
Chose SAP Customer Data Solutions
For better customer support.
Chose SAP Customer Data Solutions
We have used Gigya for a long time. I didn't participate in the selection process.
Chose SAP Customer Data Solutions
OAuth and Octa were two possible alternatives. We decided on CDC mainly for the good integration with other SAP products.
Chose SAP Customer Data Solutions
SAP CDC is better for enterprises without too many developers. Also, cover OOB Consent and Identity together
Chose SAP Customer Data Solutions
The products I evaluated integrate directly and natively with SAP Customer Data Cloud
Chose SAP Customer Data Solutions
There's no other product I tried as ready to use as SAP CDC. It doesn't offer only endpoints or API to manage authentication but a full suite of functionalities almost ready to be integrated with a few customizations
Chose SAP Customer Data Solutions
It is easily manageable for those using SAP for other ERP processes as well.
Features
KlaviyoSAP Customer Data Solutions
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.5
Ratings
11% above category average
SAP Customer Data Solutions
-
Ratings
WYSIWYG email editor8.20 Ratings00 Ratings
Dynamic content8.30 Ratings00 Ratings
Ability to test dynamic content8.10 Ratings00 Ratings
Landing pages8.00 Ratings00 Ratings
A/B testing8.70 Ratings00 Ratings
Mobile optimization8.20 Ratings00 Ratings
Email deliverability reporting8.80 Ratings00 Ratings
List management8.80 Ratings00 Ratings
Triggered drip sequences9.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
7.5
Ratings
4% below category average
SAP Customer Data Solutions
-
Ratings
Lead nurturing automation8.00 Ratings00 Ratings
Lead scoring and grading7.30 Ratings00 Ratings
Data quality management7.40 Ratings00 Ratings
Automated sales alerts and tasks7.20 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.1
Ratings
9% above category average
SAP Customer Data Solutions
-
Ratings
Calendaring8.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.0
Ratings
9% above category average
SAP Customer Data Solutions
-
Ratings
Dashboards8.30 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports7.70 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.3
Ratings
11% above category average
SAP Customer Data Solutions
-
Ratings
API8.70 Ratings00 Ratings
Role-based workflow & approvals9.00 Ratings00 Ratings
Customizability8.30 Ratings00 Ratings
Integration with Salesforce.com7.30 Ratings00 Ratings
Third-party software integrations8.00 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Klaviyo
-
Ratings
SAP Customer Data Solutions
7.8
Ratings
6% below category average
Tag library00 Ratings7.80 Ratings
Tag variable mapping00 Ratings7.70 Ratings
Ease of writing custom tags00 Ratings7.80 Ratings
Rules-driven tag execution00 Ratings7.80 Ratings
Tag performance monitoring00 Ratings7.90 Ratings
Page load times00 Ratings8.00 Ratings
Mobile app tagging00 Ratings7.60 Ratings
Library of JavaScript extensions00 Ratings7.70 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Klaviyo
-
Ratings
SAP Customer Data Solutions
7.9
Ratings
4% below category average
Standard visitor segmentation00 Ratings7.90 Ratings
Behavioral visitor segmentation00 Ratings8.00 Ratings
Traffic allocation control00 Ratings7.60 Ratings
Website personalization00 Ratings8.00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Klaviyo
-
Ratings
SAP Customer Data Solutions
7.9
Ratings
7% below category average
Account Scoring00 Ratings7.60 Ratings
Customer Data Governance00 Ratings8.10 Ratings
Data Connectors00 Ratings7.80 Ratings
Data Enhancement00 Ratings7.90 Ratings
Data Ingestion00 Ratings7.70 Ratings
Data Storage00 Ratings8.10 Ratings
Data Visibility00 Ratings7.80 Ratings
Event Data00 Ratings7.70 Ratings
Identity Resolution00 Ratings8.20 Ratings
Best Alternatives
KlaviyoSAP Customer Data Solutions
Small Businesses
Vbout
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Score 9.9 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
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User Ratings
KlaviyoSAP Customer Data Solutions
Likelihood to Recommend
8.8
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.5
(0 ratings)
Usability
8.0
(0 ratings)
9.1
(0 ratings)
Availability
-
(0 ratings)
8.9
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
9.0
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
10.0
(0 ratings)
7.3
(0 ratings)
Configurability
-
(0 ratings)
9.1
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
4.5
(0 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(0 ratings)
User Testimonials
KlaviyoSAP Customer Data Solutions
Likelihood to Recommend
Klaviyo performs exceptionally well as a newsletter service, helping our tabletop gaming company educate customers, retailers, distributors, media, and press on our product offerings and events. It has significantly boosted sales by allowing us to provide targeted and engaging content. Klaviyo’s robust data reporting allows us to track newsletter attribution to Shopify sales, offering invaluable insights. Customer service is fantastic, always helpful and responsive. However, recurring bugs and glitches—such as issues with font size, color, text block sizes changing on their own, or text disappearing entirely and forcing you to restart a section—can be very frustrating, impacting the smoothness of the user experience. The gains far outweigh the downsides.
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It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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  • The CIAM solution offers a single point of collections for registered users, streamlined on all websites configured
  • Social access is made easy since it's handled directly by the CIAM and supports more than 50 social networks
  • GDPR and similar laws are handled out-of-the-box
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Cons
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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We use SAP CDC since it was Gigya and not a SAP solution. In these years, we only lost one customer, all others are happy with this solution and how we integrate it.
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Usability
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
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We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
No answers on this topic
The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
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Performance
No answers on this topic
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
No answers on this topic
because it was made directly in the company
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Online Training
No answers on this topic
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend Mailchimp if you have less than 5,000 contacts but anything over that you need Klaviyo.
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SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly recommend customer data solutions to anyone that may be considering it.
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Scalability
No answers on this topic
because the platform actually allows you to scale at any time if designed following best practices
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Return on Investment
  • we have grown our revenue significantly without increasing our spend. This is critical.
  • retention rate has gone up tremendously with specific campaigns and audience targeting
  • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
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  • We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
  • Using insights from the software, we refined our marketing plans and campaigns for better impact.
  • Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.
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ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform