Klaviyo vs. Twilio Segment
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Klaviyo | Score8.6 out of 10 | N/A | Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform… | $20 per month |
 Twilio Segment | Score8.3 out of 10 | N/A | Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and… | $120 per month |
| Klaviyo | Twilio Segment | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing | — | ||||||||||||||
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| Klaviyo | Twilio Segment | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Tag Management |
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| Audience Segmentation & Targeting |
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| Customer Data Management |
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| Klaviyo | Twilio Segment | |
|---|---|---|
| Likelihood to Recommend | 8.7 | 8.7 |
| Likelihood to Renew | 10.0 | - |
| Usability | 8.0 | - |
| Support Rating | 9.0 | 7.7 |
| Implementation Rating | 10.0 | - |