Kustomer vs. Nutshell CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month, per user
Nutshell
Score 8.8 out of 10
N/A
Nutshell offers a CRM with contact management, calendar sync, click-to-call, and collaboration features.
$20
per user, per month
Pricing
KustomerNutshell CRM
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Starter
$20
per user, per month
Pro
$35
per user, per month
Pro+
$70
per user, per month
Offerings
Pricing Offerings
KustomerNutshell
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans require an annual subscription and 8 users minimum.
More Pricing Information
Community Pulse
KustomerNutshell CRM
Considered Both Products
Kustomer
Chose Kustomer
I think that Kustomer is the most user friendly BUT I think the other platforms are built to do a lot more and can be much more customized
Chose Kustomer
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the …
Chose Kustomer
It has improved a lot of the training time needed for our new hires to understand the Kustomer interface and how to handle communications fully. The time invested went significantly down, and the learning curve improved a lot as well.
Chose Kustomer
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able …
Chose Kustomer
Kustomer is more modern and capable of so much more any of my other systems have compared to in technical support customer interfaces.
Chose Kustomer
Kustomer is a great fit for our organization because we can cut down on multiple contacts from the same customer and see all their information in one place. It's also infinitely customizable, so if we need changes made we can make them while still using the same platform. This …
Chose Kustomer
Kustomer is different from slack since Slack is just for communicating with the whole team while Kustomer is more on communicating with our customers.
Chose Kustomer
I have never used anything besides Kustomer and I don't know if I ever will because Kustomer is just so helpful!!
Chose Kustomer
The UI of Kustomer is a lot cooler than what we are using before. There are a lot of features that Kustomer has that make things easier and more convenient than Desk.com.
Chose Kustomer
I use both in my role with the company. Our social media channels are managed through Khoros, but we use Kustomer to notate and contact customers outside of social media. I'd much rather bring our social media channels into Kustomer, to help with efficiency.
Chose Kustomer
I have not had any experience with other programs like Kustomer.
Chose Kustomer
Kustomer has a great team that is easy to work with. They are always there to support and are pleasant, as well.
Chose Kustomer
Zendesk: In my opinion, Kustomer is more powerful when used to its full potential due to its workflows/automations.
Chose Kustomer
Kustomer is far more intuitive, personal, and holistic than Zendesk. As a company who has a lot of interaction with a single customer, it is such an advantage to take the customer approach rather than a single ticket approach. Zendesk was very limited in a lot of the actions …
Chose Kustomer
All other systems I have used have been internally-made programs that were a lot more basic order-taking systems, no notes or call functions outside of when order was placed. Doesn't really compare here.
Chose Kustomer
Kustomer simply does more than any other platform I've been able to work with. Sure some others will give you a handful of neat tricks built in for managing a channel or two but those rarely offer any external integrative capacity or limit what you can do in connections. …
Chose Kustomer
Intercom, Kayako, Zendesk, Freshdesk have all been used by myself in the past, and were evaluated before we chose to go with Kustomer.
Chose Kustomer
I was not personally involved in the decision-making process when selecting a new CRM and ultimately settling on Kustomer. That said, I'm happy with the decision to partner with them. Compared to our previous CRMs, it is much easier to work with everything in one place and we …
Chose Kustomer
Kustomer was better suited to the personalized nature of the service that we're trying to provide.
Chose Kustomer
Glovo was using Zendesk before. Kustomer is much more flexible in terms of integration capabilities and customisation.
Chose Kustomer
Moving from Zendesk to Kustomer was driven by the clarity that the customer timeline brings for advocate engagement alongside the custom workflow abilities.
Chose Kustomer
Zendesk did not give a big picture of the customer. It was more of a ticketing platform, and only gave statistics of those conversations. We were unable to track customer sentiment, or other attributes of the customer.
Chose Kustomer
Kustomer is far more scalable and flexible than Zendesk, and it provides a real omni-channel experience far from the "Zendesk for mails, Zendesk chat for chats" we were used to. On the automation and customisation features, it gets even clearer how Kustomer can deal with a lot …
Chose Kustomer
I've used Desk and other platforms in the past and none of them are as interactive or user friendly as Kustomer.
Nutshell
Chose Nutshell
QuickBooks is great for accounting needs, but Nutshell is a better CRM. It's more customizable allowing us to ensure our sales process is smooth and the same each time a customer uses our services.
Chose Nutshell
We came from using Big Contacts, which was a simpler CRM program that we just simply outgrew. We entertained a few other CRM programs before deciding on Nutshell back in 2017. We did a demo with SalesForce and it was more advanced than what we needed. I honestly can't quite …
Chose Nutshell
When I first started with BCI, they were using ACT!. It was hard to navigate and there were a lot of spots for duplicate information that made it hard to know if you were in the right spot or not. Then if you had trouble, you would spend 3 hours on the phone with customer …
Chose Nutshell
My understanding is HubSpot CRM is cheap and strength is in marketing/blogs, etc. Nutshell CRM is easy to use and powerful tracking reports.
Chose Nutshell
Well, my team had trials for these others and they all prefer Nutshell for different reasons. I prefer it as I need a user-friendly software to help me out as I am not a big tech guy. I have heard others in the office say things like they like the way activities are scheduled …
Chose Nutshell
We used Salesforce trial, but that was way too costly. We started using Nutshell CRM out of necessity, just to get organized and it seemed easy to use. We now use InfoFlo, simply because it is computer-based, unlimited installs, and a one-time cost.
Chose Nutshell
Nutshell is just as good as these others (for small-medium companies), is much easier to use, and offers more easy-to-use flexibility, and customization that would require an FT admin on these other tools.
Chose Nutshell
We transitioned from GoldMine to Nutshell about 4 years ago, and in fairness to GoldMine, we were using an older version of their software. It was installed locally and didn't have any remote accessibility, so doing anything from the road was a challenge, to say the least. We …
Chose Nutshell
We have used Dynamics CRM for many years. While the tool was indeed powerful, we found ourselves longing for something that has a lower "friction" to just getting things done.
Chose Nutshell
I did not select Nutshell CRM. My employer has that information, but as far as I feel, Nutshell has better uses than Zoho CRM and can be used just as effectively in B2B relations. We only use Nutshell for candidate data, so business contacts are not mixed.
Features
KustomerNutshell CRM
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
Ratings
1% above category average
Nutshell CRM
-
Ratings
Organize and prioritize service tickets8.00 Ratings00 Ratings
Expert directory8.30 Ratings00 Ratings
Subscription-based notifications8.50 Ratings00 Ratings
ITSM collaboration and documentation8.00 Ratings00 Ratings
Ticket creation and submission8.00 Ratings00 Ratings
Ticket response8.00 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
Ratings
8% above category average
Nutshell CRM
-
Ratings
External knowledge base8.00 Ratings00 Ratings
Internal knowledge base9.00 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.0
Ratings
3% above category average
Nutshell CRM
-
Ratings
Customer portal8.60 Ratings00 Ratings
IVR8.30 Ratings00 Ratings
Social integration7.30 Ratings00 Ratings
Email support10.00 Ratings00 Ratings
Help Desk CRM integration6.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Kustomer
-
Ratings
Nutshell CRM
5.6
Ratings
32% below category average
Customer data management / contact management00 Ratings6.00 Ratings
Workflow management00 Ratings10.00 Ratings
Territory management00 Ratings6.00 Ratings
Opportunity management00 Ratings10.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings1.00 Ratings
Quote & order management00 Ratings8.00 Ratings
Interaction tracking00 Ratings1.00 Ratings
Channel / partner relationship management00 Ratings3.00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Kustomer
-
Ratings
Nutshell CRM
8.8
Ratings
15% above category average
Case management00 Ratings9.70 Ratings
Call center management00 Ratings8.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Kustomer
-
Ratings
Nutshell CRM
5.0
Ratings
41% below category average
Lead management00 Ratings9.00 Ratings
Email marketing00 Ratings1.00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Kustomer
-
Ratings
Nutshell CRM
8.9
Ratings
16% above category average
Task management00 Ratings9.00 Ratings
Reporting00 Ratings8.80 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Kustomer
-
Ratings
Nutshell CRM
8.1
Ratings
7% above category average
Forecasting00 Ratings8.00 Ratings
Pipeline visualization00 Ratings7.80 Ratings
Customizable reports00 Ratings8.60 Ratings
Customization
Comparison of Customization features of Product A and Product B
Kustomer
-
Ratings
Nutshell CRM
8.3
Ratings
10% above category average
Custom fields00 Ratings8.00 Ratings
Custom objects00 Ratings9.00 Ratings
Scripting environment00 Ratings9.00 Ratings
API for custom integration00 Ratings7.00 Ratings
Security
Comparison of Security features of Product A and Product B
Kustomer
-
Ratings
Nutshell CRM
7.5
Ratings
10% below category average
Single sign-on capability00 Ratings9.00 Ratings
Role-based user permissions00 Ratings6.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Kustomer
-
Ratings
Nutshell CRM
7.5
Ratings
2% above category average
Social data00 Ratings7.00 Ratings
Social engagement00 Ratings8.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Kustomer
-
Ratings
Nutshell CRM
8.0
Ratings
9% above category average
Marketing automation00 Ratings8.00 Ratings
Compensation management00 Ratings8.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Kustomer
-
Ratings
Nutshell CRM
6.0
Ratings
20% below category average
Mobile access00 Ratings6.00 Ratings
Best Alternatives
KustomerNutshell CRM
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
SysAid
SysAid
Score 9.1 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KustomerNutshell CRM
Likelihood to Recommend
9.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
7.9
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
7.0
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
9.4
(0 ratings)
9.5
(0 ratings)
In-Person Training
7.6
(0 ratings)
-
(0 ratings)
Online Training
8.3
(0 ratings)
-
(0 ratings)
Implementation Rating
7.9
(0 ratings)
8.0
(0 ratings)
Configurability
7.9
(0 ratings)
-
(0 ratings)
Ease of integration
7.2
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.7
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
KustomerNutshell CRM
Likelihood to Recommend
It works really well for you to ask a teammate to review a case/email/message and provide some input since you can all review the same conversations and client accounts. They can also cover your inbox using your email handle in case you are out of the office suing some well deserved PTO.
Read full review
Nutshell is very customizable making it a good fit for smaller companies with out huge budgets for these services. I would think in a larger scale business, you would want a system that is specifically designed for the particular industry.
Read full review
Pros
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Read full review
  • Nutshell is great with reminders from calls, emails, meetings, and activities it helps you track all of the necessary every day must-do activities.
  • The best thing about Nutshell CRM is that multiple team members can refer to it whether they are in the office or on the road. Nutshell is great on a PC, Mac, or pretty much any mobile device.
  • One of the many things that I personally like about Nutshell is how user-friendly it is. Once you work with it for a day or two everything is super easy to manage.
Read full review
Cons
  • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
  • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
  • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
  • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
Read full review
  • SWOT analysis --- currently we put this in as custom fields but they don't link up at all and are hard to read/navigate. We also use the custom fields for other information we want to capture. It would be nice to build those in so they can show the info as bullet points or something --- currently paragraph form and hard to find things at a glance.
  • Funnel could use some work. Only shows how many leads are currently in that part of the pipeline which doesn't give us a good historical comparison.
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Likelihood to Renew
Because there's no other tool like Kustomer
Read full review
This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
Read full review
Usability
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
Read full review
It's a good system! However, it's not industry specific so we don have some workarounds to make it work for our company
Read full review
Reliability and Availability
Because Kustomer is available when you need it
Read full review
No answers on this topic
Performance
Because ages load quickly, reports complete in a reasonable time frame, given their complexity
Read full review
No answers on this topic
Support Rating
It’s a great tool that has helped our company and overall customer service. I believe if we were able to edit certain setting for our specific company that would be hopeful. We have been told before that certain desires of ours would make a change throughout all of Kustomer. Which is not something we would want, we would just want that to change for our business.
Read full review
Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
Read full review
In-Person Training
Because they are very hands-on in training us and very approachable
Read full review
No answers on this topic
Online Training
It was very easy to understand.
Read full review
No answers on this topic
Implementation Rating
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
Read full review
Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
Read full review
Alternatives Considered
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the resources or the customer-focus to rally behind setting up their customer service/experience team up for success. With a platform like Kustomer, you can actually evolve the relationship over time, or use the past experiences (number of contacts, purchases, previous issues, etc.) to power your next steps with a customer, making for a much more nuanced relationship with a human, not just a ticket.
Read full review
I did not select Nutshell CRM. My employer has that information, but as far as I feel, Nutshell has better uses than Zoho CRM and can be used just as effectively in B2B relations. We only use Nutshell for candidate data, so business contacts are not mixed.
Read full review
Scalability
Because customer is flexible and scalable
Read full review
No answers on this topic
Return on Investment
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
Read full review
  • Tracking - Nutshell allows us to track how many leads or coming for our prospecting or inactive account calling efforts, it has been great for showing results to our management team
  • Organization - Nutshell gives us the opportunity to easily access account or contact history and make connections with the customers we interact with
Read full review
ScreenShots

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.