Kustomer vs. Sage CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month, per user
Sage CRM
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is available in many languages and is used by over 12,000 customers worldwide, with many customers in Europe.
$45
Per User per Month
Pricing
KustomerSage CRM
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Sage CRM (cloud)
$45
Per User per Month
Sage CRM (on premise)
$0
Lifetime License per Seat
Offerings
Pricing Offerings
KustomerSage CRM
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans require an annual subscription and 8 users minimum.Tiered pricing is available for multiple users.
More Pricing Information
Community Pulse
KustomerSage CRM
Features
KustomerSage CRM
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
Ratings
1% above category average
Sage CRM
-
Ratings
Organize and prioritize service tickets8.00 Ratings00 Ratings
Expert directory8.30 Ratings00 Ratings
Subscription-based notifications8.50 Ratings00 Ratings
ITSM collaboration and documentation8.00 Ratings00 Ratings
Ticket creation and submission8.00 Ratings00 Ratings
Ticket response8.00 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
Ratings
8% above category average
Sage CRM
-
Ratings
External knowledge base8.00 Ratings00 Ratings
Internal knowledge base9.00 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.0
Ratings
3% above category average
Sage CRM
-
Ratings
Customer portal8.60 Ratings00 Ratings
IVR8.30 Ratings00 Ratings
Social integration7.30 Ratings00 Ratings
Email support10.00 Ratings00 Ratings
Help Desk CRM integration6.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Kustomer
-
Ratings
Sage CRM
8.8
Ratings
13% above category average
Customer data management / contact management00 Ratings9.00 Ratings
Workflow management00 Ratings8.60 Ratings
Territory management00 Ratings8.50 Ratings
Opportunity management00 Ratings8.90 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.00 Ratings
Contract management00 Ratings8.60 Ratings
Quote & order management00 Ratings9.00 Ratings
Interaction tracking00 Ratings9.20 Ratings
Channel / partner relationship management00 Ratings8.70 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Kustomer
-
Ratings
Sage CRM
8.1
Ratings
7% above category average
Case management00 Ratings8.00 Ratings
Call center management00 Ratings8.20 Ratings
Help desk management00 Ratings8.20 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Kustomer
-
Ratings
Sage CRM
8.7
Ratings
14% above category average
Lead management00 Ratings8.80 Ratings
Email marketing00 Ratings8.70 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Kustomer
-
Ratings
Sage CRM
9.0
Ratings
17% above category average
Task management00 Ratings9.00 Ratings
Billing and invoicing management00 Ratings9.00 Ratings
Reporting00 Ratings9.10 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Kustomer
-
Ratings
Sage CRM
8.6
Ratings
13% above category average
Forecasting00 Ratings8.70 Ratings
Pipeline visualization00 Ratings8.40 Ratings
Customizable reports00 Ratings8.70 Ratings
Customization
Comparison of Customization features of Product A and Product B
Kustomer
-
Ratings
Sage CRM
8.6
Ratings
14% above category average
Custom fields00 Ratings8.50 Ratings
Custom objects00 Ratings8.50 Ratings
Scripting environment00 Ratings9.00 Ratings
API for custom integration00 Ratings8.30 Ratings
Security
Comparison of Security features of Product A and Product B
Kustomer
-
Ratings
Sage CRM
8.7
Ratings
5% above category average
Single sign-on capability00 Ratings8.70 Ratings
Role-based user permissions00 Ratings8.80 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Kustomer
-
Ratings
Sage CRM
9.4
Ratings
25% above category average
Social data00 Ratings9.50 Ratings
Social engagement00 Ratings9.30 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Kustomer
-
Ratings
Sage CRM
9.0
Ratings
20% above category average
Marketing automation00 Ratings9.10 Ratings
Compensation management00 Ratings8.90 Ratings
Platform
Comparison of Platform features of Product A and Product B
Kustomer
-
Ratings
Sage CRM
7.8
Ratings
6% above category average
Mobile access00 Ratings7.80 Ratings
User Ratings
KustomerSage CRM
Likelihood to Recommend
9.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
7.9
(0 ratings)
5.1
(0 ratings)
Usability
10.0
(0 ratings)
8.9
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
8.2
(0 ratings)
Support Rating
9.4
(0 ratings)
7.9
(0 ratings)
In-Person Training
7.6
(0 ratings)
7.0
(0 ratings)
Online Training
8.3
(0 ratings)
-
(0 ratings)
Implementation Rating
7.9
(0 ratings)
8.0
(0 ratings)
Configurability
7.9
(0 ratings)
-
(0 ratings)
Ease of integration
7.2
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.7
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
KustomerSage CRM
Likelihood to Recommend
It works really well for you to ask a teammate to review a case/email/message and provide some input since you can all review the same conversations and client accounts. They can also cover your inbox using your email handle in case you are out of the office suing some well deserved PTO.
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as it is a very flexible software that can be adapted to any business model, other functions human resource management, manufacturing and supply chain planning, all these functions are housed in a highly technological interface. I liked this system because it made automating accounts payable so much easier.the control of the basic accounting of any type of company
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Pros
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
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  • Sage CRM is very intuitive and easy to use. The benefit to organizations using this system is that users will find executing daily tasks seamless and accessing historical information easily while selling or servicing customers and prospects.
  • The dashboards and reporting are extensive at both a global and a client level. In addition, these reports and dashboards are available through any interface (smartphone, tablet, browser). This makes accessing real time information in a meaningful way available to users easy through any device wherever the user is located.
  • Escalations and workflow are also very powerful. Sage CRM uniquely provides the ability for users to execute workflow from within the context of the dashboards. What this means is that every day tasks can be executed quickly without lots of time searching through client records.
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Cons
  • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
  • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
  • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
  • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
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  • Reliance on Apache Tomcat causes a lot of headaches. There are common issues trying to start up the server, resulting from Apache Tomcat misconfigurations, or Java. Some forum posts on Sage City address common issues, but digging into server logs seems to be an often occurrence.
  • Support is somewhat lacking, less user install base means error messages are sometimes hard to find quick answers for. Most of the knowledge found on the internet is in the Sage City forum.
  • Integration with Microsoft 365 causes you to have to turn off some security features. This will result in your 365 tenants running lower security standards than recommended, it may put you at risk for targeted attacks.
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Likelihood to Renew
Because there's no other tool like Kustomer
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There are really no other words to say, it is a very easy to use application that is more straightforward and has provided better results with the bulk of features that appeal to a very broad amount of users. There may be other CRM platforms out there that are more prevalent, but I have found them to be much more clunky and less intuitive than Sage CRM.
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Usability
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
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Excellent integration with the most important social networks (LinkedIn, Facebook and Twitter) to get leads. The mobile app is quite useful for speeding up the tasks at hand and not relying on the computer or being in the office to get them done.
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Reliability and Availability
Because Kustomer is available when you need it
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No answers on this topic
Performance
Because ages load quickly, reports complete in a reasonable time frame, given their complexity
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Sage works very quickly based on the network you are using it on. It is internet based so if your network is slow, it will perform slowly. Reports seem to run reasonably fast, if there is too much information it is trying to populate that could slow it down a little. When Sage CRM is integrated with a Sage ERP product it doesn't tend to slow down either system at all
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Support Rating
It’s a great tool that has helped our company and overall customer service. I believe if we were able to edit certain setting for our specific company that would be hopeful. We have been told before that certain desires of ours would make a change throughout all of Kustomer. Which is not something we would want, we would just want that to change for our business.
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Support team is really slow and they need to work on this really. Sometimes it takes days to resolve a simple query and there is no way to get it expedited. Rest the product is is amazing but the team should look into the costumer support and get it working
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In-Person Training
Because they are very hands-on in training us and very approachable
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Most training would come after a upgrade. Otherwise we would self teach new employees. Training was with a Sage Software partner SWK technologies.
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Online Training
It was very easy to understand.
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No answers on this topic
Implementation Rating
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
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The implementation and upgrades were rather quick and straight forward. Attempting to link Sage CRM with Sage 100 ERP however was a nightmare and will be avoided by us in the future due to numerous issues.
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Alternatives Considered
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the resources or the customer-focus to rally behind setting up their customer service/experience team up for success. With a platform like Kustomer, you can actually evolve the relationship over time, or use the past experiences (number of contacts, purchases, previous issues, etc.) to power your next steps with a customer, making for a much more nuanced relationship with a human, not just a ticket.
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Sage is an awesome CRM and has several functionalities that several small business can take advantage of however for a small start up business that is trying to get its legs, Hubspot has affordable pricing and complete customization of the backend, meaning that you can create the perfect CRM for your own unique business
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Scalability
Because customer is flexible and scalable
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No answers on this topic
Return on Investment
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
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  • It is very affordable in pricing, compared to competitors
  • Lead management and convertion into prospects is also a very easy process
  • Lead capture from web pages should be available, and better ways to capture leads from tradeshows by uploading directly from scanned business cards
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ScreenShots

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.