Later Social vs. Loomly

Later Social

Loomly

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Later Social	Score 6.6 out of 10	N/A	Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.	$25 per month
Loomly	Score 8.1 out of 10	N/A	Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…	$0 up to 1 user

Pricing

Later Social

Loomly

Editions & Modules

Starter: $25
per month
Growth: $45
per month
Advanced: $80
per month
Agency: $200
per month
Enterprise: Contact Sales

Free: $0
up to 1 user
Enterprise: Contact Vendor
Enterprise: Custom

Offerings

Pricing Offerings
Later Social	Loomly
Free Trial
Yes	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

33% discount available for annual subscription.

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More Pricing Information

Community Pulse
	Later Social	Loomly
Considered Both Products	Later Social Verified User Anonymous Chose Later Social In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social. Incentivized Helpful? Verified User Anonymous Chose Later Social Later is hands-down the best platform I have used for planning and scheduling content. Incentivized Helpful? SS Suzanne Stafford Principal Chose Later Social I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts … Incentivized Helpful? Katrina Julia, Founder and CEO FIT Life Creation Creator + CEO Chose Later Social Different type of tool. Incentivized Helpful? Sebastian Correa Marsico Digital Content Lead Chose Later Social It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. … Incentivized Helpful? Alexandra Ceambur Content Marketer, and Blog Writer Chose Later Social As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later. Incentivized Helpful? Verified User Anonymous Chose Later Social Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting. Incentivized Helpful? Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations Chose Later Social Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity. Incentivized Helpful? Ayo Bamgbose, Assoc CIPD, MSc Social Media & Digital Marketing Educator Chose Later Social I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are … Incentivized Helpful? Lauren Kelley Director of Content Chose Later Social Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've … Incentivized Helpful? Verified User Anonymous Chose Later Social I considered Hootsuite, but I don't think they have a free plan. Incentivized Helpful? Verified User Anonymous Chose Later Social We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be … Incentivized Helpful? Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Chose Later Social Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you … Incentivized Helpful? Meredith Walter Marketing Manager Chose Later Social Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you. Incentivized Helpful? Josephine Stafford Owner Chose Later Social I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, … Incentivized Helpful?	Loomly Verified User Anonymous Chose Loomly Loomly is by far my favorite out of all the platforms I've tried because it is the easiest to use and does not feel outdated. Prior to switching to Loomly, I was using Planoly - great tool but for smaller businesses and creators. It's not great for managing a large number of … Incentivized Helpful? Verified User Anonymous Chose Loomly Loomly is the best that I have tried. It's user friendly and it's cost effective. I LOVE it! Other content management software are more pricey and have been more difficult to work with user interfaces. Loomly is great at scheduling and looking at a calendar view for content … Incentivized Helpful? Verified User Anonymous Chose Loomly I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking … Incentivized Helpful? Heide Rembold Social Media Strategist Chose Loomly Sprout Social and Meta Business Suite Incentivized Helpful? SG Sofija Grozdanova Marketing Coordinator Chose Loomly This software is easy to use and you can add all team members and clients. You can select the social media for each client and schedule and plan content from there. It is also easy to engage with the audience like reply to messages and comments. With the two types of preview … Incentivized Helpful?

Features

Later Social

Loomly

Publishing

Comparison of Publishing features of Product A and Product B
	Later Social 9.0 Ratings 11% above category average	Loomly 8.4 Ratings 4% above category average
Content planning and scheduling	10.00 Ratings	8.90 Ratings
Content optimization	9.00 Ratings	9.00 Ratings
Workflow management	8.00 Ratings	8.50 Ratings
Audience targeting	00 Ratings	7.50 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Later Social 7.2 Ratings 16% below category average	Loomly 8.7 Ratings 3% above category average
Twitter	7.00 Ratings	8.90 Ratings
Facebook	7.00 Ratings	8.90 Ratings
LinkedIn	5.00 Ratings	9.40 Ratings
Instagram	10.00 Ratings	8.90 Ratings
Pinterest	10.00 Ratings	8.90 Ratings
YouTube	4.00 Ratings	8.00 Ratings
Google+	00 Ratings	8.00 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Later Social 4.0 Ratings 66% below category average	Loomly 8.0 Ratings 1% above category average
Campaign success analytics	4.00 Ratings	9.00 Ratings
Real-time tracking	00 Ratings	7.00 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Later Social 10.0 Ratings 22% above category average	Loomly 7.8 Ratings 3% below category average
Mobile access	10.00 Ratings	7.00 Ratings
Role-based user permissions & privileges	00 Ratings	8.50 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Later Social - Ratings	Loomly 7.7 Ratings 3% below category average
Customer interaction histories	00 Ratings	8.00 Ratings
Bulk actions	00 Ratings	7.40 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Later Social - Ratings	Loomly 8.0 Ratings 3% above category average
Content marketing	00 Ratings	8.00 Ratings
Paid media management	00 Ratings	8.00 Ratings
Campaigns and promotions	00 Ratings	8.00 Ratings

Best Alternatives
	Later Social	Loomly
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Later Social	Loomly
Likelihood to Recommend	10.0 (0 ratings)	9.0 (0 ratings)
Usability	9.4 (0 ratings)	8.4 (0 ratings)
Support Rating	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	Later Social	Loomly
Likelihood to Recommend	Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple. Incentivized Alexis Ramsey Senior Marketing Account Supervisor, Digital Strategy Read full review	Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to Incentivized Verified User Anonymous Read full review
Pros	Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature. Great analytics available for Instagram - something that lacks on many other platforms. The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link. It's easy to switch between accounts if you are managing multiple brands and platforms. Incentivized Lauren Kelley Director of Content Read full review	Overview of all accounts is extremely helpful when managing multiple accounts Approval flow for team members and clients Simplicity of use Incentivized Verified User Anonymous Read full review
Cons	Would be wonderful if there was a way to copy posts easily. Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email. Would be nice to be able to schedule posts to Facebook Groups. Incentivized SS Suzanne Stafford Principal Read full review	Ability to change the background Takes a while to create a drafted post for scheduling More post ideas around holidays and observances Incentivized DC Dominique Cannon-Walton Social Media Manager Read full review
Likelihood to Renew	No answers on this topic	These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze. Monica Luker Resource Development & Marketing Manager Read full review
Usability	The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great! Incentivized Verified User Anonymous Read full review	It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease. Incentivized Verified User Anonymous Read full review
Support Rating	Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Incentivized Ayo Bamgbose Assoc CIPD MSc Social Media & Digital Marketing Educator Read full review	The chat feature is 10/10 Monica Luker Resource Development & Marketing Manager Read full review
Alternatives Considered	It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool. Incentivized Sebastian Correa Marsico Digital Content Lead Read full review	I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect! Incentivized Verified User Anonymous Read full review
Return on Investment	Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content. Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything! Incentivized Meredith Walter Marketing Manager Read full review	Easy to use for all members Can schedule all your content for many accounts in one place Makes it more effective as both team members and clients have access to it It is effective to cover everything about social media from scheduling to replying to comments and audience Incentivized SG Sofija Grozdanova Marketing Coordinator Read full review
ScreenShots		Loomly Screenshots