Later Social vs. monday marketer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 6.7 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
monday marketer
Score 8.5 out of 10
N/A
monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.
$0
per month per seat
Pricing
Later Socialmonday marketer
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Individual
$0
per month per seat
Basic
$10
per month per seat
Standard
$13
per month per seat
Pro
$22
per month per seat
Enterprise
Contact Sales
Offerings
Pricing Offerings
Later Socialmonday marketer
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later Socialmonday marketer
Considered Both Products
Later Social
Chose Later Social
In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social.
Chose Later Social
Later is hands-down the best platform I have used for planning and scheduling content.
Chose Later Social
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts …
Chose Later Social
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. …
Chose Later Social
As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later.
Chose Later Social
Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting.
Chose Later Social
Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity.
Chose Later Social
I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are …
Chose Later Social
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …
Chose Later Social
I considered Hootsuite, but I don't think they have a free plan.
Chose Later Social
We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be …
Chose Later Social
Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you …
Chose Later Social
Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you.
Chose Later Social
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
monday marketer
Chose monday marketer
I chose monday marketer because it is easy to use.
Chose monday marketer
Both Asana and Slack worked well for their perspective purposes; pricing became an issue with larger groups.
Chose monday marketer
It's the first one we used and are still using it for Marketing. For me personally, I use monday marketer for social media content. I manage a team of content creators and they all have the ability to upload into the social media planner. We like the main table view as it is …
Chose monday marketer
Monday marketer allows a much greater level of detail and functionality than Trello. You are able to automate tasks, create dashboards, have different workspaces, sync with Google calendar, and much more. You can do far more using monday marketer than I have ever experienced …
Chose monday marketer
Frame.io is very very limited compared with Monday
Chose monday marketer
The UX is way better in monday.com, and the mobile version is very user-friendly as well. It is also great to quickly produce a Gantt chart and customize columns, for a 360 marketing plan overview. Objectives, KPIs, budget, etc. I am also happy with the content marketing …
Chose monday marketer
We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing …
Chose monday marketer
monday marketer User-friendly UI helps us in creating boards very efficiently, automation across the boards and integrations works very smoothly, easy to implement and set up, users can easily understand this tool with little or no support, and the learning curve for this …
Chose monday marketer
Salesforce is a very heavy and slow platform that really doesn't work at all well for startups.

I binned Salesforce since it was from my predecessor and was a very poor fit and is really only good for enterprises.
Chose monday marketer
Asana was easy to use but Monday works great because of the app and also the desktop download. It is very user-friendly and intuitive
Chose monday marketer
Slack doesn't organize tasks as much as it is for chat channels. Monday is the superior tracker and organizer.
Chose monday marketer
I have not used any additional platforms
Chose monday marketer
monday marketer blows the rest out of the water. The automations and customizations allow us to set up dashboards and workflows that work exactly how we need them to. By taking advantage of the free access to the community and responsive customer support, I can always …
Chose monday marketer
Perhaps a fundamentally different tool, but while Microsoft Teams is intended as a business communication platform, I find Monday marketer a much better way to manage daily work and any tasks in a much more personalized way.
Chose monday marketer
I have currently had experience with Trello and Microsoft Teams in trying to use these systems to manage workloads. I find both lack the strong customization and easy-to-use layout of Monday marketer.
Chose monday marketer
monday marketer is much more advanced and intuitive and it encompasses all the features and adds a lot more details to the workflow planning.
Chose monday marketer
I've used Asana and prefer monday marketer. I've compared with friends who use Asana and the functionality seems to be fairly similar, but the interface of monday marketer just makes more sense to me—sort of like Microsoft vs Mac.
Chose monday marketer
For some serious processing and automation power, packed with professional dashboard reporting which showcases your work, Monday's the solution you've been dreaming about. Monday is easy to set up and use with prebuilt templates and ideas to get you started. Flexibility allows …
Chose monday marketer
For collaboration with the team, other departments as well as suppliers Monday Marketer is a more useful, efficient, and easy-to-use tool. However, since we all use the Microsoft suite, for document management and reminder management in our current tools it is easier to use …
Chose monday marketer
I like Microsoft Planner for simple collaboration in the Teams setting but I find Monday has more functionality and looks better (with color-coding, various categorizations, tagging, and status levels), you can automate actions and have all your activities in one place, rather …
Chose monday marketer
We've never tested out similar platforms.
Features
Later Socialmonday marketer
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
Ratings
11% above category average
monday marketer
-
Ratings
Content planning and scheduling10.00 Ratings00 Ratings
Content optimization9.00 Ratings00 Ratings
Workflow management8.00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
Ratings
16% below category average
monday marketer
-
Ratings
Twitter7.00 Ratings00 Ratings
Facebook7.00 Ratings00 Ratings
LinkedIn5.00 Ratings00 Ratings
Instagram10.00 Ratings00 Ratings
Pinterest10.00 Ratings00 Ratings
YouTube4.00 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
66% below category average
monday marketer
-
Ratings
Campaign success analytics4.00 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
Ratings
22% above category average
monday marketer
-
Ratings
Mobile access10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Later Social
-
Ratings
monday marketer
7.6
Ratings
12% above category average
Automated sales alerts and tasks00 Ratings7.60 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Later Social
-
Ratings
monday marketer
9.5
Ratings
15% above category average
Calendaring00 Ratings9.60 Ratings
Event/webinar marketing00 Ratings9.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Later Social
-
Ratings
monday marketer
7.0
Ratings
3% above category average
Dashboards00 Ratings7.30 Ratings
Standard reports00 Ratings6.80 Ratings
Custom reports00 Ratings6.90 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Later Social
-
Ratings
monday marketer
8.8
Ratings
31% above category average
Role-based workflow & approvals00 Ratings9.70 Ratings
Customizability00 Ratings7.90 Ratings
Best Alternatives
Later Socialmonday marketer
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later Socialmonday marketer
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Usability
9.4
(0 ratings)
9.7
(0 ratings)
Support Rating
9.0
(0 ratings)
8.4
(0 ratings)
User Testimonials
Later Socialmonday marketer
Likelihood to Recommend
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Read full review
I think monday marketer is well suited to every organization, as it helps to track the current status of work/assignments, and helps lower down the chain of email communications for work status notifications, less use of Excel and other tools as we get all WBS like features at one place. monday marketer isn't suitable for you if you want to transfer your Excel project data which uses macros or complex formulas for any data items/columns.
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Pros
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
Read full review
  • Tool with a very dynamic interface
  • The way monday.com notifies you when we have a message is very useful, everything is saved so we can look at it at any time.
  • The monday.com autosave offers greater peace of mind when working with cards.
  • Monday.com is a very well developed tool, with a modern design.
Read full review
Cons
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
Read full review
  • Importing Excel docs can sometimes be a struggle
  • Notifications are not consolidated. So if a teammate makes a new board and assigns me to a bunch of items, I get an individual notification of every single one
  • I like sub-items, but they aren’t always necessary so making them unremovable isn’t great
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Usability
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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It is an easy platform to learn for new members joining the team. The useability of monday.com makes it easier to onboard stakeholders and team members, to make project management easier for everyone. Automation also makes common tasks easier by eliminating the need to focus on doing repetitive things over and over and over again.
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Support Rating
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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I gave a 10, however, I have never needed to reach out to their support. I prefer self-led training, so if I ever ran into an issue, I was able to find a solution immediately in their knowledge base. It's insane how they have created a product-led software that really doesn't require direct support or implementation help. It's just easy. That being said, I can appreciate that there is direct support on hand if needed
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Alternatives Considered
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
Read full review
We've used Microsoft Excel for the management of our marketing initiatives in the past. Microsoft provides basic collaboration features and allows us to visualize data as we needed, but it was not a true task management system that was important for all parts of our marketing processes. monday marketer allowed us capabilities such as assigning items, setting up automated notifications based on status changes to notify business stakeholders, keeping track of correspondence for each component, and more. It was an easy selection for us.
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Return on Investment
  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
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  • It has saved our team a lot of time. It allows our Creatives to quickly see what projects should be on their priority list, as well as where the other elements of each project are at.
  • The update feature allows our team to have focused communication regarding different tasks. It's easy to tag in team members and ask questions, provide links to finished assets, etc.
  • Before I joined the team, they were debating whether this software was the right choice and thinking about switching. When I joined the team, I really owned monday.com and got to learn the software. I figured out ways to make my team's boards more efficient and useful, which has in turn greatly increased the employee adoption of this software. There are now best practices and processes in place regarding this platform which has made it easier for everyone - we all want to keep monday.com now!
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ScreenShots

monday marketer Screenshots

Screenshot of Marketing plan board main view