Later Social vs. OpusClip

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 6.6 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
OpusClip
Score 8.0 out of 10
N/A
OpusClip is a generative AI video editing platform that turns long footage into viral-ready shorts with a single click. Opus Clip is designed to ease video content creation, making it accessible to anyone with a story to tell or a passion to share, not just those with expertise in content creation or video editing.
$9
per month 150 processing minutes per month
Pricing
Later SocialOpusClip
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Starter
$9
per month 150 processing minutes per month
Pro
$19
per month 300 processing minutes per month, available instantly
Offerings
Pricing Offerings
Later SocialOpusClip
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.Discount available for annual pricing.
More Pricing Information
Community Pulse
Later SocialOpusClip
Considered Both Products
Later Social
Chose Later Social
In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social.
Chose Later Social
Later is hands-down the best platform I have used for planning and scheduling content.
Chose Later Social
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts …
Chose Later Social
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. …
Chose Later Social
As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later.
Chose Later Social
Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting.
Chose Later Social
Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity.
Chose Later Social
I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are …
Chose Later Social
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …
Chose Later Social
I considered Hootsuite, but I don't think they have a free plan.
Chose Later Social
We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be …
Chose Later Social
Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you …
Chose Later Social
Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you.
Chose Later Social
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
OpusClip
Chose OpusClip
I've used DeScript to create clips but that process was manual. OpusClip took a manual process and automated it significantly. Each clip used to take me around 15-20 minutes to create (captions, branding, music, b-roll, etc). With OpusClip, I've taken that down to 5 minutes per …
Features
Later SocialOpusClip
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
Ratings
11% above category average
OpusClip
-
Ratings
Content planning and scheduling10.00 Ratings00 Ratings
Content optimization9.00 Ratings00 Ratings
Workflow management8.00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
Ratings
16% below category average
OpusClip
-
Ratings
Twitter7.00 Ratings00 Ratings
Facebook7.00 Ratings00 Ratings
LinkedIn5.00 Ratings00 Ratings
Instagram10.00 Ratings00 Ratings
Pinterest10.00 Ratings00 Ratings
YouTube4.00 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
66% below category average
OpusClip
-
Ratings
Campaign success analytics4.00 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
Ratings
22% above category average
OpusClip
-
Ratings
Mobile access10.00 Ratings00 Ratings
Best Alternatives
Later SocialOpusClip
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprout Social
Sprout Social
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialOpusClip
Likelihood to Recommend
10.0
(0 ratings)
-
(0 ratings)
Usability
9.4
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Later SocialOpusClip
Likelihood to Recommend
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Read full review
It's great for taking long-form content and clipping it out to short form content and then distributing it to social platforms. It's not great as a long-form captioning and editing platform. If your goal is to create shorter-form content and get it distributed to most major platforms, this will be a great time-saver
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Pros
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
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  • Content repurposing
  • Content clipping and distribution
  • Content captioning
  • Content editing
  • Adding B-roll to short-form and long-form content
  • Content scheduling
Read full review
Cons
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
Read full review
  • There is an opportunity to integrate some workflows. For example, you can't add captions, b-roll, and music to long-form content AND then clip them. Those are two separate workflows.
  • It would be good if the distribution and scheduling were broader. Right now you can post to LinkedIn, TitTok, Facebook, and YouTube. A wider range of platform posting integrations would be useful.
  • The AI B-roll and stock-footage B-roll is a bit wonky. It will need better contextual matching to be bulletproof.
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Usability
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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Easy to use and pretty turnkey. Prompting engine on the B-roll is pretty solid. Would be better if the lower-end versions had the ability to store more brand templates. Overall a very solid platform and a game-changer for smaller marketing and sales teams that want to push-button their content marketing efforts
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Support Rating
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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No answers on this topic
Alternatives Considered
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
Read full review
I've used Descript to create clips but that process was manual. OpusClip took a manual process and automated it significantly. Each clip used to take me around 15-20 minutes to create (captions, branding, music, b-roll, etc). With OpusClip, I've taken that down to 5 minutes per clip or less. Massive time savings.
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Return on Investment
  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
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  • Significant growth on most of the platforms I'm posting to
  • Significant boost to overall content marketing
  • Substantial reduction in clip creation and editing
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ScreenShots