LeadIQ vs. LinkedIn Sales Navigator

LeadIQ

LinkedIn Sales Navigator

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
LeadIQ	Score 8.3 out of 10	N/A	LeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.	$0 per month per user
LinkedIn Sales Navigator	Score 8.7 out of 10	N/A	LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.	$79.99 per month

Pricing

LeadIQ

LinkedIn Sales Navigator

Editions & Modules

Free: $0
per month per user
Essential: $39
per month per user
Pro: $79
per month per user
Enterprise: Ask Sales

Professional: $79.99
per month
Team: $134.99
per license
Enterprise: Contact sales team

Offerings

Pricing Offerings
LeadIQ	LinkedIn Sales Navigator
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	LeadIQ	LinkedIn Sales Navigator
Considered Both Products	LeadIQ Verified User Anonymous Chose LeadIQ They're all pretty comparable. The only major differences would be the data pool. Apollo seems to have a more up to date and more data pool. Everything else is pretty similar. Incentivized Helpful? Annie Lindstrom Business Development Rep Chose LeadIQ I think that LeadIQ is overall better. I think so because i can use LeadIQ for more things than zoominfo. For example, the scribe feature and importing leads directly from sales navigation. That, I think, is one of the best features. Tho, i feel like zoominfo sometimes had more … Incentivized Helpful? Verified User Anonymous Chose LeadIQ None of these products are great in relation to accurate data. SignalHire was surprisingly better but only just. Lusha is grossly overpriced and ZoomInfo are purely out to make as much off unsuspecting customers as they can - originally pitched $15000 and when we refused the … Incentivized Helpful? Verified User Anonymous Chose LeadIQ ZoomInfo, LinkedIn Sales Navigator and Lusha Extension Incentivized Helpful? Verified User Anonymous Chose LeadIQ Have not evaluated other tools similar to LeadIQ outside of the standard Salesforce lead object and Outlook Plugin. Incentivized Helpful? BB Ben Blackburn Inbound Team lead Chose LeadIQ LeadIQ has more accurate contact information that is real and up to date. ZoomInfo's extension is very buggy and sometimes requires me to restart my extension and browser Better customer service with LeadIQ. Incentivized Helpful? Mithil Patel Digital Marketing Chose LeadIQ The user experience and design of the platform + the data health were far superior to uplead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team … Incentivized Helpful? Verified User Anonymous Chose LeadIQ SellHack and LeadIQ are very similar products, with some subtle differences. As mentioned, our team no longer uses LeadIQ, but rather a combination of SellHack and ZoomInfo. I will say that LeadIQ is a "hybrid" of these two tools, but I would still take ZoomInfo over LeadIQ … Incentivized Helpful? Verified User Anonymous Chose LeadIQ LeadIQ is great because it's a really lightweight and easy-to-use solution. It's fast and has a good amount of contact information. ZoomInfo is more robust, which means it has more information--both contact info and other relevant info like news, revenue info, etc. Having said … Incentivized Helpful? Verified User Anonymous Chose LeadIQ I have also used ZoomInfo. ZoomInfo is a great tool. I wish it had the quick workflow that LeadIQ naturally has. There is no easy way to import a list into your sales enablement platform with ZoomInfo. However, the data that ZoomInfo has is often very accurate and is well … Incentivized Helpful? Verified User Anonymous Chose LeadIQ I have not used other similar products. Incentivized Helpful? Verified User Anonymous Chose LeadIQ LeadIQ gives you the best bang for your buck and ROI. Incentivized Helpful? LW Leo Woods Senior Director Corporate Sponsorship Chose LeadIQ I prefer LeadIQ because of the way it interacts with LinkedIn. That is really great. However, the accuracy of the data falls short of ZoomInfo. Our team uses both, consistently, and between the two we have a sound arsenal at our fingertips to reach out and contact the people … Incentivized Helpful? Bonnie Buie Group Director Chose LeadIQ We use Winmo and it is great but LeadIQ allows us to supplement those lists. It is especially useful if someone has recently changed jobs to be able to target them before they are added to the larger databases. It's more of a 1:1 prospecting tool as opposed to a mass list. Incentivized Helpful? Jack Kosakowski Chief Executive Officer (US Division) Chose LeadIQ The other solutions are too expensive and their data isn't as accurate. Also, the tool isn't as easy to use in comparison to LeadIQ. Incentivized Helpful? Verified User Anonymous Chose LeadIQ When it comes to data accuracy, LeadIQ has an upper hand. Also, the user interface is more user-friendly. They have a pop-up bar on the side of the screen instead of having to go to another page to use it. Also, it integrates with Gmail pretty well. Incentivized Helpful? Parker O'Very Marketing Operations Manager Chose LeadIQ LeadIQ is much more feature-rich than alternatives. The fact that you can capture to existing accounts as contacts are huge and saves a great deal of time. The Chrome Extension is much less intrusive than Lead411's. I still use Lead411 pretty regularly though. I find myself … Incentivized Helpful? Meredith Chandler Senior Account Executive Chose LeadIQ Hunter's interface and even the download is difficult to navigate, so I never used it when given the opportunity. Incentivized Helpful? ZD Zach DiFranza AE Chose LeadIQ Choosing a data provider is likely quite different in every industry. Where some excel, I'm sure others fall short. I have found that the quality of the data is great and the interface to collect it is foolproof. The integrations to systems like SalesForce and SalesLoft are … Incentivized Helpful? Verified User Anonymous Chose LeadIQ They do very similar things. I would say that whichever tool you are using, you are going to be getting a very similar user experience. The integrations with other platforms is similar in some sense. LeadIQ is a more cost-effective option than ZoomInfo. Sometimes ZoomInfo … Incentivized Helpful? Greg Larsen Head of Sales Strategy & Operations Chose LeadIQ There are companies that specialize in many things in this vertical, but I feel like the quality of data that we have experienced with LeadIQ is on par, if not better, than the other companies that we looked at. Our reps don't get bogged down with a lot of metadata as well, … Incentivized Helpful?	LinkedIn Sales Navigator AZ Amy Zielinski Head of Sales Chose LinkedIn Sales Navigator Looking for a job - hands down - LinkedIn is the best resource. LI Learning is great for adding to your knowledge base. Incentivized Helpful? DR Dustin Roberts Marketing Associate Chose LinkedIn Sales Navigator In my opinion, ZoomInfo and LinkedIn Sales Navigator serve different purposes. ZoomInfo is more for providing accurate contact information, while LinkedIn Sales Navigator is more for identifying the exact contacts you want to market to. Being built on top of the LinkedIn … Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator LinkedIn Sales Navigator has direct access to LinkedIn data, so its data is first-hand and very accurate compared to others. The tools are used for various purposes, but overall, we can utilize Sales Nav to identify individuals and then utilize the other tools to build lists … Incentivized Helpful? Ronak Baheti Business Relationship Director, India Chose LinkedIn Sales Navigator LinkedIn Sales Navigator is part of the professional platform-LinkedIn that allows a good amalgamation and integration of the software. In the end all the professionals are on LinkedIn makes sense to invest and use the amazing Sales Navigator to grow the business. I like the … Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator We preferred LinkedIn Sales Navigator because of its brand recognition, brand value and preference among our sales and marketing leadership to use the product. The price was a bit on the higher side but we still chose it over competitors because we were getting lot more value … Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do … Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator LinkedIn Sales Navigator is the best at finding leads, in my opinion. However, it's not the best at finding contact information. You need a combination of ZoomInfo + LinkedIn Sales Navigator + Outreach in order to actually contact leads. Apollo.io does all of that for you in … Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator I personally do not like the UI of Zoominfo and above all, it requires a lot of manual work to get the details of the prospect/company. Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator Not even close. LinkedIn Sales Navigator is exponentially better. Incentivized Helpful? Vuyile Mthethwa Managing Director Chose LinkedIn Sales Navigator Sales navigator is a good platform however there aspects where Apollo.io and Lusha enrich the prospecting quality, When you used together does give you the best possible results Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator LinkedIn Sales Navigator's search functionality is far superior to any of its competitors The lead quality is also far rich in terms of having the right information in CRM LinkedIn Sales Navigator does not have a very good Sales Intelligence feature - like the ones present … Incentivized Helpful? Angelica Cleofe Customer Service Representative Chose LinkedIn Sales Navigator I was able to replicate and reprofile leads based on the needs of my company. It made my sourcing task easier and allowed me to contact these leads right away. Real-time interaction Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed … Incentivized Helpful? Swetha Ravikumar Senior Business Development Executive Chose LinkedIn Sales Navigator Benefit is I can do both the lead generation process and prospecting as well. I will reach out to the prospect through email message. Sales navigator is a user-friendly platform and easy to understand. We can save leads and accounts as well which are maintained in a separate … Incentivized Helpful? Jordyn Leaver Senior Salesforce Administrator Chose LinkedIn Sales Navigator We still use zooming. I think Zoominfo is better for prospecting new contacts but LinkedIn Sales Navigator is better for ensuring you have accurate and up to date information as well as a more personalized outreach. Incentivized Helpful? Kelly Wasden Growth Account Executive Chose LinkedIn Sales Navigator Simply put, by having a world-class sales team/engine you also need best in class software to make it happen. LinkedIn Sales Navigator is at the top of our list for that reason alone. We tried a few others back in the earlier days from what I understand, and every one of them … Incentivized Helpful? Yee Yek Database Manager Chose LinkedIn Sales Navigator N/A Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator Just the fact that LinkedIn is THE professional social network just gives you so much more access to company and prospect insights. All the information I could possibly need is right there in the system itself so I'm not having to rely on integrations and possibly outdated or … Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator LinkedIn Sales Navigator has no competition when it comes to quickly finding and validating a prospects job function, tenure, and overall job history. It still has a long way to go in terms of stacking up against some of the other companies on the list in regards to: data … Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator We went with LinkedIn Sales Navigator because of their reputation and international presence. LinkedIn Sales Navigator also acts as a social media platform, allowing us to post our news articles and successes. Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator I don't believe that I've used other similar type tools. There is a software called Norbert that allows me to look up email addresses using the domain handle and the person's name, but I don't think that anything in particular can really compare to the number of people on the … Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator I've had the chance to evaluate ZoomInfo, use Seamless, and RainKing. All of them work better used with LinkedIn Sales Navigator. It's not an either or choice. The best way to use Sales Navigator is with another lead identification system. Incentivized Helpful? Verified User Anonymous Chose LinkedIn Sales Navigator I have used ZoomInfo in the past, ZoomInfo has a lot of great information, the data is delayed and sometimes inaccurate. LinkedIn Sales Navigator is more real-time as people are updating their profiles. Whereas ZoomInfo is a data scraping tool so it might be 6 months of old … Incentivized Helpful? Abhideep Jain Senior Consultant - Business Development Chose LinkedIn Sales Navigator The data is more up to date on LinkedIn Sales Navigators and it allows you to reach out to people from the tool using InMails. Recommendations are usually of good quality. The downside is you don't get a few personal details like email addresses or phone numbers to reach out to … Incentivized Helpful? Srinivasan V Iyer Security Analyst Chose LinkedIn Sales Navigator LinkedIn Sales Navigator has been like a global access platform for all the business and professional networking thus making it easy to know the members of the certain organization, skills and how they are positioned within the management and if they have the power in making … Incentivized Helpful?

Features

LeadIQ

LinkedIn Sales Navigator

Prospecting

Comparison of Prospecting features of Product A and Product B
	LeadIQ 7.3 Ratings 6% below category average	LinkedIn Sales Navigator 7.5 Ratings 3% below category average
Advanced search	7.00 Ratings	7.90 Ratings
Identification of new leads	5.60 Ratings	7.50 Ratings
List quality	7.00 Ratings	7.60 Ratings
List upload/download	8.00 Ratings	6.90 Ratings
Ideal customer targeting	7.00 Ratings	7.80 Ratings
Load time/data access	9.00 Ratings	7.40 Ratings

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	LeadIQ 8.3 Ratings 7% above category average	LinkedIn Sales Navigator 7.1 Ratings 9% below category average
Contact information	8.00 Ratings	7.30 Ratings
Company information	9.00 Ratings	7.10 Ratings
Industry information	8.00 Ratings	6.80 Ratings

Data Augmentation & Lead Qualification

Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
	LeadIQ 7.5 Ratings 1% above category average	LinkedIn Sales Navigator 7.1 Ratings 4% below category average
Lead qualification process	6.40 Ratings	5.70 Ratings
Smart lists and recommendations	5.30 Ratings	7.10 Ratings
Salesforce integration	9.00 Ratings	6.30 Ratings
Company/business profiles	8.00 Ratings	8.50 Ratings
Alerts and reminders	7.50 Ratings	7.50 Ratings
Data hygiene	7.00 Ratings	6.40 Ratings
Automatic data refresh	8.00 Ratings	6.50 Ratings
Tags	8.00 Ratings	6.30 Ratings
Filters and segmentation	8.00 Ratings	9.10 Ratings

Sales Intelligence Email Features

Comparison of Sales Intelligence Email Features features of Product A and Product B
	LeadIQ 6.3 Ratings 17% below category average	LinkedIn Sales Navigator 6.2 Ratings 18% below category average
Sales email templates	6.10 Ratings	6.60 Ratings
Append emails to records	6.50 Ratings	5.70 Ratings

Best Alternatives
	LeadIQ	LinkedIn Sales Navigator
Small Businesses	Lead411 Score 9.1 out of 10	Lead411 Score 9.1 out of 10
Medium-sized Companies	Lead411 Score 9.1 out of 10	Lead411 Score 9.1 out of 10
Enterprises	TechTarget Priority Engine Score 9.9 out of 10	TechTarget Priority Engine Score 9.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	LeadIQ	LinkedIn Sales Navigator
Likelihood to Recommend	8.0 (0 ratings)	7.9 (0 ratings)
Likelihood to Renew	9.0 (0 ratings)	8.0 (0 ratings)
Usability	8.0 (0 ratings)	6.2 (0 ratings)
Support Rating	7.7 (0 ratings)	9.0 (0 ratings)
Implementation Rating	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	LeadIQ	LinkedIn Sales Navigator
Likelihood to Recommend	Outbound Demand Generation: Self Sourcing leads for prospecting can be a challenge for any outbound team. It was even for us, and when we were doing it manually through LinkedIn and finding emails through email hunter extension. The task was cumbersome and time-taking, and painful. Having something like LeadIQ was magical for the Outbound team when it came to self-sourcing our own contacts and accounts, from our TAM. TAT for Prospecting decreases: Since sourcing of leads and accounts becomes much more efficient. Reps spend more time on the ground and phone and less time on the CRM. This was again a challenge for us in the past, but we have capitalized on LeadIQ and made our "spending time on the ground" metric much better. Incentivized Verified User Anonymous Read full review	As a new scale-up business, we are heavily focused on winning new business; businesses like ours cannot function without it, as we would not be able to build target profiles, create new business lists, and establish product-market fit. It's a key tool in our sales and GTM strategy. Incentivized Verified User Anonymous Read full review
Pros	Once set up, it's super easy. Just click a button and capture the lead. Love that you can capture as a contact instead of a lead and that it will attach to an existing account in Salesforce based on a fuzzy match with Company Name. Love that you can capture data from a lead search list in Sales Navigator, not just from the person's profile page. So you can capture multiple people at a time. I really like that I can see all the related objects that a given contact might have in SFDC. Lead and/or contact records (even with a company mismatch if it's an old record), accounts, and opportunities. Incentivized Parker O'Very Marketing Operations Manager Read full review	Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner. Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks. Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think. Verified User Anonymous Read full review
Cons	Rocky start to using it - but good follow up with customer service. It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source. Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare. Incentivized BB Ben Blackburn Inbound Team lead Read full review	Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox Sorting - need a better, faster way to sort by for prospect lists and account lists Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo Incentivized Verified User Anonymous Read full review
Likelihood to Renew	We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view. Incentivized Greg Larsen Head of Sales Strategy & Operations Read full review	This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis. Incentivized Michael J. Towle Corporate Sales Executive, Strategic Accounts Read full review
Usability	the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in. Incentivized Verified User Anonymous Read full review	It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive. Incentivized Vishakha Rao Student Life Student Assistant Read full review
Support Rating	I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team. Incentivized Verified User Anonymous Read full review	I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool. Incentivized Vishakha Rao Student Life Student Assistant Read full review
Implementation Rating	No answers on this topic	I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective. Incentivized Michael J. Towle Corporate Sales Executive, Strategic Accounts Read full review
Alternatives Considered	I think that LeadIQ is overall better. I think so because i can use LeadIQ for more things than zoominfo. For example, the scribe feature and importing leads directly from sales navigation. That, I think, is one of the best features. Tho, i feel like zoominfo sometimes had more accurate information. Incentivized Annie Lindstrom Business Development Rep Read full review	In my opinion, ZoomInfo and LinkedIn Sales Navigator serve different purposes. ZoomInfo is more for providing accurate contact information, while LinkedIn Sales Navigator is more for identifying the exact contacts you want to market to. Being built on top of the LinkedIn social network, it is ideal for nabbing the same person you need from each organization. Incentivized DR Dustin Roberts Marketing Associate Read full review
Return on Investment	Return on investment has been positive in terms of filling the sales pipeline with prospecting data It is not a good long term strategy to rely on the tool for prospecting and we need to have more intent driven outreaches The platform can get pricey Incentivized Mithil Patel Digital Marketing Read full review	Helped warm up a few leads that I was having trouble getting in touch with via phone and email Allowed me to better identify the key stakeholders at companies I was targeting Kept me up to date on what was happening with my prospects and their companies. Incentivized Verified User Anonymous Read full review
ScreenShots	LeadIQ Screenshots