Leadpages vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leadpages
Score 5.8 out of 10
Small Businesses (1-50 employees)
Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…
$49
per month
WordPress
Score 8.6 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$4
per month 6 GB storage
Pricing
LeadpagesWordPress
Editions & Modules
Standard
$49
per month
Pro
$99
per month
Advanced
$399
per month
Standard Annual
$444
per year
Pro Annual
$888
per year
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
LeadpagesWordPress
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSave 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)Pricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
LeadpagesWordPress
Considered Both Products
Leadpages
Chose Leadpages
I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's …
Chose Leadpages
I used Unbounce in 2012 for a year before Leadpages. Unbounce did not have the features I needed and was not very intuitive.

ClickFunnels is designed to be a full-funnel system but I have found the beginning part of a funnel (mainly the landing page) with ClickFunnels to be very …
Chose Leadpages
When I was choosing a software for landing pages there wasn't much competition. Now you can get the same thing done with many different solutions. The main problem is that when you create lots of funnels it will take a lot of time and work to move them somewhere else. This …
Chose Leadpages
Well, Drip is part of leadpages, however it is more of what the title means. It does drip campaigns, where they come in and it drips them all over the place finding out what they truly need. The other platforms are fairly good, but they do not have all the functions that …
Chose Leadpages
When test driving Leadpages we also took a look at Instapage which, though powerful in a variety of ways, was, in my opinion, overpriced for what you were getting. I will say during our Instapage trial I was impressed by the integration and reporting capabilities, however, they …
Chose Leadpages
Unbounce is a great product, but if you're new to landing page builders and running lead generation campaigns in general, then I would recommend Leadpages due to the pricing and scalability (unlimited pages). You'll soon find out how important landing page design is, and how …
Chose Leadpages
Marketo is great for lead management and automation, but their landing page creation tool is very lacking. Our team is small and often lack the time or resources to have custom-made landing pages, so Leadpages offers a great way to continuously to generate new content using a …
Chose Leadpages
Leadpages' and Unbounce's landing pages are both built using drag-and-drop editors, are mobile friendly (responsive), and feature a reasonable suite of integrations - including Wordpress. Both offer plans that feature A/B testing. The deciding factor for us in choosing …
Chose Leadpages
We selected Leadpages over Unbounce because Unbounce had awful analytics options - it was incredibly difficult to measure ROI on that platform. The builders are roughly the same, from the perspective of using a WYSIWYG editor.
Chose Leadpages
Leadpages is the market leader so it was easy to go with them. I also started using them in 2016, when there were far fewer products on the market. Since then the landscape has become much more competitive, but I signed a 2 year contract at a time when there seemed to be a …
Chose Leadpages
I have used Podcast Websites and Kajabi both with Leadpages and outside of LeadPages. I ended up leaving LeadPages because Kajabi and Podcast Websites have everything I need and the cost overall was less. LeadPages is a good starter program, so don't hesitate to get it if …
Chose Leadpages
While ClickFunnels offers some features that LeadPages does not, it is far more complex to use (when you really get into it) and their support is absolutely terrible in comparison.
Chose Leadpages
Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial …
Chose Leadpages
Infusionsoft has a new built in landing page builder as a part of their product. However, we still choose to use the Leadpages builder because it is simpler to use and has more options for types of elements to use on the page, like a countdown timer and progress bar. Leadpages …
Chose Leadpages
Better integration and drag and drop features.
Chose Leadpages
I believe that Leadpages is the most full-featured and reliable solution for hosting landing pages and creating forms. What it didn't offer until recently was the ability to manage email campaigns and customer lists. Their Drip product offers some of that functionality now. …
Chose Leadpages
Infusionsoft and Mailchimp both prohibit the ability to really do a lot in terms of easily customizing the landing page. Divi does allow for almost limitless customization but it is not time efficient and there are too many working parts to make sure are in place to confidently …
Chose Leadpages
Leadpages is less expensive, has options for WordPress import and also has a better support team in place in my opinion. I actually use both Leadpages and Unbounce depending on the goal of the page -- for speed, Leadpages wins but for custom and the drag/drop builder, Unbounce …
Chose Leadpages
I actually never used a lead page type program before but I heard from many sources that it was the BEST so I trusted that fact and bought the year subscription and never looked back. I think its the best on the market out there right now and I would recommend it to anyone.
Chose Leadpages
They crush Infusionsoft's landing pages which seem like a very low priority for Infusionsoft. It is a necessity to have Leadpages if you are making landing pages and using Leadpages.
Chose Leadpages
Generally found Leadpages to be more flexible for building content, to better match them to our branding and our website.
Chose Leadpages
Other than Leadpages, I also use Instapage for creating high quality landing pages for my business. While I like them both I tend to lean towards Leadpages because of Leadpages integration settings. I love how customization is so easy and flexible with Instapage but I found …
WordPress
Chose WordPress
its all in what you want and how you want to do it. The newer SaaS platforms can be much easier to use for non web people. Also the increasing political issues within the WordPress leadership and communities is starting to get annoying.
Chose WordPress
WordPress simply has so many more options to customize both our and the users experience. Wix also is really expensive in the long run, does not let you add plugins or customize as much as you want. Jimdo is similar, just not quite as expensive. When growing our business, those …
Chose WordPress
WordPress is more cost effective and less of a learning curve for new users
Chose WordPress
There are no other site builders/platforms that stand up to the ease and versatility (heavy custom coding and customizations included) as Wordpress. Drupal is clunky and outdated, as is Joomla, and while Wix or Squarespace may be sufficient for someone with very low web needs, …
Chose WordPress
WordPress has the most open abilities to change the technical foundations. Whereas, other platforms typically have their own niches of use cases; e.g. focusing on page builders, drag and drop, more static code, themes etc... WordPress offers a bit more flexibilities as it can …
Chose WordPress
I like that WordPress sites can be backed up and moved to new servers if needed. Some of the other template sites lock you in because their back-end code is what makes it run.
Chose WordPress
WordPress was very similar to the others and we mostly chose to use WordPress based on the recommendation of an employee who used the site for building other websites. We were told that it was very user-friendly. which it is, and so we made the decision to stick with a product …
Chose WordPress
Wix is more expensive to use, and, in my opinion, not as easy to navigate. You are more limited in what you can do with a Wix site, app wise.
Chose WordPress
I use a lot of business software.
Some I use for a short while. Some I never stop using.
WordPress has been part of my business life for 15 years and has never disappointed me. It has always improved and I never felt the "upgrade" were a downgrade... this is one of the few …
Chose WordPress
To work with WordPress your company needs a developer, no matter what. Unless you have the experienced developer in house, you will need one. Squarespace is superfriendly and easy to work. Has all the features for a simple and clean website. WordPress lacks this part.
Chose WordPress
DIY builders have their place for people that don't have technical ability or support. But Wordpress opens a world of custom options to anyone with the ability to learn/create those things. even if you're not a back end developer / use No-code options
Chose WordPress
I've just been using WordPress forever so it is my go to recommendation for non technical people
Chose WordPress
Wordpress is an open source, and it will always come with a set of drawbacks but also benefits. We see a major drawback in the hosting, which can get complex, and it becomes hard to have a fully functioning and fast site running. Other solutions are often SaaS, which handles …
Chose WordPress
Shopify is much better for big e-commerce sites but is more expensive. WordPress is a good solution for customers who want a low-cost option or are unsure if their website will be profitable. Wordpress is a good way to prove that a concept for selling a product will work online.
Chose WordPress
Wordpress and Shopify don't support e-commerce. Wix is more design-focused. Blogger was limiting but easy to use with Google products.
Chose WordPress
I have not used Drupal or Joomla for several years, but WordPress is easier to use than those platforms from when I used them last. It's so easy to find a web developer who knows WordPress if I ever need help. And there are so many plugins and software platforms that …
Chose WordPress
In our experience, Drupal is so much hard to use and customize. Their upgrade path is almost nonexistent. We've had such a hard time over the years working to try and keep using and upgrading and updating Drupal, but we're SO DONE with it. We have decided to leave Drupal …
Chose WordPress
We've tried a decent variety of other platforms throughout the years, and all-in-all we still consistently use WordPress for all kinds of business solutions. We have found while others excel in specific areas, WordPress excels in almost every area pound for pound. We highly …
Chose WordPress
WordPress is easier to learn and implement. It isn’t as robust as drupal and joomla out of the box, but with plugins and themes you can accomplish most things that these other CMS can do. Although WordPress can get bulky as you add more functionality, in comparison it’s easier …
Chose WordPress
WordPress was the right choice for our organization for web content management and hosting our website. We selected it on the recommendation of a community partner but are more than comfortable with that decision. From our usage, WordPress appears to be near the top of the heap …
Chose WordPress
WordPress has WAY more to offer than the previous website platform I used. I am so appreciative of WordPress for years of successful writing and publishing.
Chose WordPress
WordPress doesn't have the simplest deliverability options, especially for email and audio (podcasting), so Substack wins there. It's a lot cheaper and more customizable than Substack and Squarespace, though.
Features
LeadpagesWordPress
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Leadpages
1.0
Ratings
145% below category average
WordPress
-
Ratings
Landing page A/B testing:1.00 Ratings00 Ratings
Real-time analytics dashboard1.00 Ratings00 Ratings
SEO tools1.00 Ratings00 Ratings
Optimization recommendations1.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Leadpages
-
Ratings
WordPress
8.7
Ratings
8% above category average
Role-based user permissions00 Ratings8.70 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Leadpages
-
Ratings
WordPress
8.7
Ratings
14% above category average
API00 Ratings9.00 Ratings
Internationalization / multi-language00 Ratings8.40 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Leadpages
-
Ratings
WordPress
8.3
Ratings
7% above category average
WYSIWYG editor00 Ratings8.70 Ratings
Code quality / cleanliness00 Ratings7.00 Ratings
Admin section00 Ratings8.70 Ratings
Page templates00 Ratings9.00 Ratings
Library of website themes00 Ratings6.50 Ratings
Mobile optimization / responsive design00 Ratings9.00 Ratings
Publishing workflow00 Ratings8.70 Ratings
Form generator00 Ratings9.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Leadpages
-
Ratings
WordPress
8.6
Ratings
16% above category average
Content taxonomy00 Ratings8.90 Ratings
SEO support00 Ratings8.70 Ratings
Bulk management00 Ratings7.40 Ratings
Availability / breadth of extensions00 Ratings8.70 Ratings
Community / comment management00 Ratings9.20 Ratings
Best Alternatives
LeadpagesWordPress
Small Businesses
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadpagesWordPress
Likelihood to Recommend
1.0
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
8.7
(0 ratings)
Availability
-
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
8.6
(0 ratings)
Support Rating
6.4
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
LeadpagesWordPress
Likelihood to Recommend
If you are looking for a simple landing page builder that allows you to create professional landing pages quickly without having to involve a developer, then Leadpages can work for you. This is especially the case if you use a combination of the integrations I previously mentioned. I would also recommend subscribing to a high level than the standard version so you get access to good customer service. If you are wanting to get more creative and want flexibility with your landing pages, you want deeper reporting capabilities, or you don't use any of the integrations supported by Leadpages, I would recommend finding another landing page builder.
Read full review
In my opinion, smaller organizations with simpler layouts would be well suited to use WordPress, however, larger organizations with more advanced website feature needs may need another product. We found the website to be great at first, but as we grew, we needed more options that were not fitting for the product we had with WordPress and had to look at alternatives.
Read full review
Pros
  • Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training.
  • Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc.
Read full review
  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
Read full review
Cons
  • The monthly payments are painful in the long run. Recently alternative solutions surfaced which have one time payments. Leadpages is good for quick testing, but long term it take from the profits.
  • I haven't seen new features for a good while.
Read full review
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
No answers on this topic
As time goes on, websites will become less focused on paged content and more immersive. At the same time, the need for security will only go up. While WordPress has served the web community well for over 11 years, it's probably time to look for other better platforms.
Read full review
Usability
I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
Read full review
WordPress has excellent UX/UI, mainly because it's familiar. The platform is still a bit dated on the back end, but it has improved from the past. I wouldn't give it a 10 in this area because it does require some coding and development knowledge. You can't just jump in and create a website with confidence, like you would with Jimdo, Squarespace or similar tools.
Read full review
Reliability and Availability
No answers on this topic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Read full review
Performance
No answers on this topic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
It's by far the best support experience I've ever had with any company. Many staff members know my name and my business, I'm treated as a real person with genuine concerns, and I feel constantly rewarded by working with this company. In dealing with support, I feel like I'm dealing with trusted friends who honestly care about the results I'm getting.
Read full review
WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
Read full review
In-Person Training
No answers on this topic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
No answers on this topic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
No answers on this topic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
Read full review
Alternatives Considered
Leadpages is much more flexible, easier to use, and generally satisfying in delivering high-quality results. Compared to other page builders, it offers an experience that features a lot fewer moments of frustration or bewilderment. Although it represents a noteworthy financial commitment on our part, we have discovered that it's ultimately more cost-effective than other alternatives.
Read full review
There are no other site builders/platforms that stand up to the ease and versatility (heavy custom coding and customizations included) as Wordpress. Drupal is clunky and outdated, as is Joomla, and while Wix or Squarespace may be sufficient for someone with very low web needs, much like Shopify, it's incredibly limiting and either requires hitting it with a hammer and hacking code together to do what you want, or relying on often shoddily-built third party themes and liquid scripts.
Read full review
Scalability
No answers on this topic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
  • I was able to test content with a cold audience and really see what resonated
  • I pivoted based on actual data, not guessing what my audience would like
  • I was able to test a product's viability and do a beta launch all with Leadpages, without having to integrate any other platform
Read full review
  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
Read full review
ScreenShots

Leadpages Screenshots

Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).