LeadSquared vs. Sage CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadSquared
Score 7.2 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$25
per month per user
Sage CRM
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is available in many languages and is used by over 12,000 customers worldwide, with many customers in Europe.
$45
Per User per Month
Pricing
LeadSquaredSage CRM
Editions & Modules
Sales Pro
$25
per month per user
Sales Super
$50
per month per user
Marketing Pro
$1067
per account
Marketing Super
$1779
per account
Sage CRM (cloud)
$45
Per User per Month
Sage CRM (on premise)
$0
Lifetime License per Seat
Offerings
Pricing Offerings
LeadSquaredSage CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$100 Per AccountNo setup fee
Additional DetailsAdditional add-ons and modules available for expanded functionality. Special pricing for startups.Tiered pricing is available for multiple users.
More Pricing Information
Community Pulse
LeadSquaredSage CRM
Considered Both Products
LeadSquared
Chose LeadSquared
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity …
Chose LeadSquared
We were searching for a CRM which was customizable according to our requirements and we tried with a lot of tools but this application has really worked out for us.
Chose LeadSquared
Flexibility and readiness to upgrade as per client's requirement. Support is at its best - The team, including people like Pratheek, is just amazing to work with. This totally reflects the company's work culture and the ethics they operate under. They have a client first …
Chose LeadSquared
LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives.
Chose LeadSquared
The decision to go with LedSquared is three fold
  1. Flexible and easily adaptable to your use case.
  2. Quick and easy to integrate and get going
Chose LeadSquared
Its just because the team was approachable , this is one very good point
Just a call and sms away are the team for support.
Chose LeadSquared
LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors …
Chose LeadSquared
It satisfied our key metrics of features and recurring costs.
Chose LeadSquared
Zoho is not customizable, and Capillary could not deliver technically. Kapture - Bad experience in project management.
Chose LeadSquared
Much more cost-effective than the other solutions on this list. Hubspot's A/B testing and email marketing library is much better, but not needed when you compare costs.
Chose LeadSquared
We tried integrating Zoho CRM but couldn't integrate it well and get our agents to use it. So, we looked at many other options and finalized on LeadSquared.
Chose LeadSquared
Simple to use - Intensive training is not required
Best in class interfaces - intuitive and responsive
Responsive web design templates are available
Chose LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the …
Chose LeadSquared
As mentioned before LeadSquared is the best platform I have used for its features and usability and in the levels of support you receive.
Chose LeadSquared
We have to use ZOHO for CRM, AWeber or Get Response for auto responders and LeadPages for landing pages. LeadSquared is the complete package in one place. It saves time and improves quality and productivity.
Chose LeadSquared

According to me LeadSquared is a complete package for any one who does marketing and needs to manage multiple leads from different sources, and I am one of them. I felt LeadSquared was the best platform for me to work on without facing any difficulties.

So I started using …

Chose LeadSquared
It's most effective and less expensive.
Chose LeadSquared
The only Product we used and using "LeadSquared"
Chose LeadSquared
I moved from MailChimp to LeadSquared. Primarily because I wanted landing pages and email marketing in one software. Plus I wanted more advanced ways of segmenting customers and data based triggering of autoresponders.
Chose LeadSquared
When it comes to Marketing Automation, LeadSquared wins hands-down in terms of features. They also have a very friendly support team who go that extra mile to make the customer happy.
Sage CRM
Chose Sage CRM
We evaluated many other CRM but selected Sage CRM because it is one of the most cost effective CRM's available in the market. I would say this is the best platform to manage leads, though they have not a great customer support team still it solves the basic problem of lead …
Chose Sage CRM
Price-wise this product is more affordable so we choose the Sage CRM.
Chose Sage CRM
Sage is an awesome CRM and has several functionalities that several small business can take advantage of however for a small start up business that is trying to get its legs, Hubspot has affordable pricing and complete customization of the backend, meaning that you can create …
Chose Sage CRM
Salesforce didn't have the integration we needed in Sage CRM. The number of dollars spent on hiring developers or buying a product, in addition to the licensing for Salesforce itself put it out of reach.
Chose Sage CRM
I used Salesforce in the past which does almost everything as Sage CRM, but typically it's a bit expensive. It also lacks the advanced web interface and did not suit well with other software.
Chose Sage CRM
I have looked at and used both Salesforce and Maximizer in the past. Salesforce offer similar functionality to Sage CRM at much higher price typically. Maximer has less funtionality and because of its on premise background lacks the advanced web interface of Sage CRM.
Chose Sage CRM
I like that it is web based and it can be used remotely but the reporting of data needs some work.
Chose Sage CRM
I have a preference for Salesforce.com because of the app exchange that they have. Sage CRM is more on par with Oracle CRM and Netsuite CRM. Oracle CRM is the most similar with the dual options of on-premise and cloud based solutions. I am mostly working with Salesforce.com …
Chose Sage CRM
Since we have since left Sage CRM, due to not matching up to our current needs, I would not be able to answer this question.
Chose Sage CRM
Salesforce and Maximizer CRM. In my personal opinion, I prefer both of these products over Sage CRM. They are both more user friendly and easier to maintain. Also Sage has shot their prices up over the years and the price just does not match the product, in my opinion. Sage CRM …
Chose Sage CRM
Whilst SAGE CRM was selected around 10 years ago and we became a partner, the main contenders would have been at the time Sales Logix and MS CRM 4.0. However, we had extensive experience of the mid-market CRM's and decided on SAGE CRM since it had a clean, easy to understand …
Chose Sage CRM
I believe that Sage CRM is superior to Salesforce, having worked with both I found Salesforce tedious to work with, not very logical set up and key information was hard to find. I know that people that have not had the pleasure of working with Sage CRM were satisfied with …
Chose Sage CRM
I've not evaluated any other products and this system was in place long before I came on board. I will say I've used other systems in the past and this system is user friendly, easy to learn, well laid out, functional, and very rarely goes down or experiences technical issues. …
Chose Sage CRM
We are a partner that implements most of the mainstream CRM products in the marketplace and Sage CRM is a great fit because of the low cost to deploy, the ease of setting up and rolling out the technology, and the continued improvements and enhancements through Sage Software to …
Chose Sage CRM
Microsoft CRM has much better integration with MS Office (as expected). Salesforce has much better remote access and mobile device access.
Chose Sage CRM
Cannot comment on this because I have not used any other CRM program.
Chose Sage CRM
I have evaluated and implemented MS Dynamics CRM from a business perspective, and more recently Salesforce.com CRM as an administarator. Sage was more intuitive than Salesforce, and also less expensice than both of them. At that time, I used Sage CRM because the company I was …
Chose Sage CRM
The CRM integrates better but all talk to ERP systems in some way. Depends on customer needs here.
Chose Sage CRM
GoldMine, ACT!, MSCRM, Saleslogix, Sugar CRM, Salesforce.com
Sage CRM is stronger or equal to each. The depth that is available out of the box is excellent, and though configuration is almost necessary, it makes the product extremely powerful. Many clients rely on the …
Chose Sage CRM
Because of the better pipeline resolution
Chose Sage CRM
The ease of use for our many different types of users makes it an easy choice for me and hopefully for the other employees I have recommended it to. I have seen the results as compared to other platforms and in my experience, it is far superior and easier to work with.
Features
LeadSquaredSage CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadSquared
7.4
Ratings
11% below category average
Sage CRM
-
Ratings
WYSIWYG email editor7.00 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings
Landing pages5.80 Ratings00 Ratings
A/B testing8.10 Ratings00 Ratings
Mobile optimization6.00 Ratings00 Ratings
Email deliverability reporting5.00 Ratings00 Ratings
List management9.00 Ratings00 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadSquared
8.5
Ratings
3% above category average
Sage CRM
-
Ratings
Lead nurturing automation10.00 Ratings00 Ratings
Lead scoring and grading9.00 Ratings00 Ratings
Data quality management5.10 Ratings00 Ratings
Automated sales alerts and tasks10.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadSquared
4.1
Ratings
52% below category average
Sage CRM
-
Ratings
Calendaring2.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadSquared
6.0
Ratings
14% below category average
Sage CRM
-
Ratings
Dashboards6.00 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports4.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadSquared
9.0
Ratings
9% above category average
Sage CRM
-
Ratings
API10.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability10.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LeadSquared
-
Ratings
Sage CRM
8.8
Ratings
13% above category average
Customer data management / contact management00 Ratings9.00 Ratings
Workflow management00 Ratings8.60 Ratings
Territory management00 Ratings8.50 Ratings
Opportunity management00 Ratings8.90 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.00 Ratings
Contract management00 Ratings8.60 Ratings
Quote & order management00 Ratings9.00 Ratings
Interaction tracking00 Ratings9.20 Ratings
Channel / partner relationship management00 Ratings8.70 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
LeadSquared
-
Ratings
Sage CRM
8.1
Ratings
7% above category average
Case management00 Ratings8.00 Ratings
Call center management00 Ratings8.20 Ratings
Help desk management00 Ratings8.20 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LeadSquared
-
Ratings
Sage CRM
8.7
Ratings
14% above category average
Lead management00 Ratings8.80 Ratings
Email marketing00 Ratings8.70 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LeadSquared
-
Ratings
Sage CRM
9.0
Ratings
17% above category average
Task management00 Ratings9.00 Ratings
Billing and invoicing management00 Ratings9.00 Ratings
Reporting00 Ratings9.10 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LeadSquared
-
Ratings
Sage CRM
8.6
Ratings
13% above category average
Forecasting00 Ratings8.70 Ratings
Pipeline visualization00 Ratings8.40 Ratings
Customizable reports00 Ratings8.70 Ratings
Customization
Comparison of Customization features of Product A and Product B
LeadSquared
-
Ratings
Sage CRM
8.6
Ratings
14% above category average
Custom fields00 Ratings8.50 Ratings
Custom objects00 Ratings8.50 Ratings
Scripting environment00 Ratings9.00 Ratings
API for custom integration00 Ratings8.30 Ratings
Security
Comparison of Security features of Product A and Product B
LeadSquared
-
Ratings
Sage CRM
8.7
Ratings
5% above category average
Single sign-on capability00 Ratings8.70 Ratings
Role-based user permissions00 Ratings8.80 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
LeadSquared
-
Ratings
Sage CRM
9.4
Ratings
25% above category average
Social data00 Ratings9.50 Ratings
Social engagement00 Ratings9.30 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LeadSquared
-
Ratings
Sage CRM
9.0
Ratings
20% above category average
Marketing automation00 Ratings9.10 Ratings
Compensation management00 Ratings8.90 Ratings
Platform
Comparison of Platform features of Product A and Product B
LeadSquared
-
Ratings
Sage CRM
7.8
Ratings
6% above category average
Mobile access00 Ratings7.80 Ratings
Best Alternatives
LeadSquaredSage CRM
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Agile CRM
Agile CRM
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadSquaredSage CRM
Likelihood to Recommend
7.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
8.8
(0 ratings)
5.1
(0 ratings)
Usability
9.0
(0 ratings)
8.9
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
9.8
(0 ratings)
7.9
(0 ratings)
In-Person Training
-
(0 ratings)
7.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
LeadSquaredSage CRM
Likelihood to Recommend
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
Read full review
as it is a very flexible software that can be adapted to any business model, other functions human resource management, manufacturing and supply chain planning, all these functions are housed in a highly technological interface. I liked this system because it made automating accounts payable so much easier.the control of the basic accounting of any type of company
Read full review
Pros
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
  • Sage CRM is very intuitive and easy to use. The benefit to organizations using this system is that users will find executing daily tasks seamless and accessing historical information easily while selling or servicing customers and prospects.
  • The dashboards and reporting are extensive at both a global and a client level. In addition, these reports and dashboards are available through any interface (smartphone, tablet, browser). This makes accessing real time information in a meaningful way available to users easy through any device wherever the user is located.
  • Escalations and workflow are also very powerful. Sage CRM uniquely provides the ability for users to execute workflow from within the context of the dashboards. What this means is that every day tasks can be executed quickly without lots of time searching through client records.
Read full review
Cons
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
  • Reliance on Apache Tomcat causes a lot of headaches. There are common issues trying to start up the server, resulting from Apache Tomcat misconfigurations, or Java. Some forum posts on Sage City address common issues, but digging into server logs seems to be an often occurrence.
  • Support is somewhat lacking, less user install base means error messages are sometimes hard to find quick answers for. Most of the knowledge found on the internet is in the Sage City forum.
  • Integration with Microsoft 365 causes you to have to turn off some security features. This will result in your 365 tenants running lower security standards than recommended, it may put you at risk for targeted attacks.
Read full review
Likelihood to Renew
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Read full review
There are really no other words to say, it is a very easy to use application that is more straightforward and has provided better results with the bulk of features that appeal to a very broad amount of users. There may be other CRM platforms out there that are more prevalent, but I have found them to be much more clunky and less intuitive than Sage CRM.
Read full review
Usability
1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
Read full review
Excellent integration with the most important social networks (LinkedIn, Facebook and Twitter) to get leads. The mobile app is quite useful for speeding up the tasks at hand and not relying on the computer or being in the office to get them done.
Read full review
Performance
No answers on this topic
Sage works very quickly based on the network you are using it on. It is internet based so if your network is slow, it will perform slowly. Reports seem to run reasonably fast, if there is too much information it is trying to populate that could slow it down a little. When Sage CRM is integrated with a Sage ERP product it doesn't tend to slow down either system at all
Read full review
Support Rating
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
Read full review
Support team is really slow and they need to work on this really. Sometimes it takes days to resolve a simple query and there is no way to get it expedited. Rest the product is is amazing but the team should look into the costumer support and get it working
Read full review
In-Person Training
No answers on this topic
Most training would come after a upgrade. Otherwise we would self teach new employees. Training was with a Sage Software partner SWK technologies.
Read full review
Implementation Rating
No answers on this topic
The implementation and upgrades were rather quick and straight forward. Attempting to link Sage CRM with Sage 100 ERP however was a nightmare and will be avoided by us in the future due to numerous issues.
Read full review
Alternatives Considered
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
Read full review
Sage is an awesome CRM and has several functionalities that several small business can take advantage of however for a small start up business that is trying to get its legs, Hubspot has affordable pricing and complete customization of the backend, meaning that you can create the perfect CRM for your own unique business
Read full review
Return on Investment
  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
Read full review
  • It is very affordable in pricing, compared to competitors
  • Lead management and convertion into prospects is also a very easy process
  • Lead capture from web pages should be available, and better ways to capture leads from tradeshows by uploading directly from scanned business cards
Read full review
ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation