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LeadSquared vs. Salesforce Marketing Cloud

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LeadSquared

99 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LeadSquared

    Score7.2 out of 10
    		N/ALeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

    $25

    per month per user

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    LeadSquaredSalesforce Marketing Cloud
    Editions & Modules
    Sales Pro
    $25
    per month per user
    Sales Super
    $50
    per month per user
    Marketing Pro
    $1067
    per account
    Marketing Super
    $1779
    per account
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    LeadSquaredSalesforce Marketing Cloud
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$100 Per AccountNo setup fee
    Additional DetailsAdditional add-ons and modules available for expanded functionality. Special pricing for startups.—
    More Pricing Information
    Community Pulse
    LeadSquaredSalesforce Marketing Cloud
    Considered Both Products
    LeadSquared
    Asif Ismail
    Manager Sales and Pre-Sales in Sales at Simtest Dynamics LLP (Information Technology and Services, 201-500 employees)
    Chose LeadSquared
    LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives.
    Incentivized
    Ram Kishore
    AGM Marketing Communications in Marketing at DocOnline (Hospital & Health Care, 51-200 employees)
    Chose LeadSquared
    Pricing is the advantage for Leadsquared.
    Incentivized
    Bob Derr
    Founder in Marketing at Marketing Edge LLC (Information Technology and Services, 11-50 employees)
    Chose LeadSquared
    LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors …
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    LeadSquaredSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of LeadSquared and Salesforce Marketing Cloud
    Feature
    LeadSquared
    7.4
    39 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor7.035 Ratings8.1118 Ratings
    Dynamic content7.027 Ratings7.6149 Ratings
    Landing pages5.832 Ratings7.8117 Ratings
    A/B testing8.110 Ratings7.9147 Ratings
    Mobile optimization6.033 Ratings7.3107 Ratings
    Email deliverability reporting5.039 Ratings8.2128 Ratings
    List management9.038 Ratings8.6125 Ratings
    Triggered drip sequences10.024 Ratings8.191 Ratings
    Ability to test dynamic content00 Ratings7.7108 Ratings
    Lead Management
    Comparison of Lead Management features of LeadSquared and Salesforce Marketing Cloud
    Feature
    LeadSquared
    8.5
    40 Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation10.038 Ratings8.3107 Ratings
    Lead scoring and grading9.039 Ratings8.2108 Ratings
    Data quality management5.116 Ratings8.1113 Ratings
    Automated sales alerts and tasks10.036 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of LeadSquared and Salesforce Marketing Cloud
    Feature
    LeadSquared
    4.1
    25 Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring2.114 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of LeadSquared and Salesforce Marketing Cloud
    Feature
    LeadSquared
    6.0
    39 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards6.039 Ratings8.4115 Ratings
    Standard reports8.039 Ratings8.4120 Ratings
    Custom reports4.033 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of LeadSquared and Salesforce Marketing Cloud
    Feature
    LeadSquared
    9.0
    35 Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API10.031 Ratings7.087 Ratings
    Role-based workflow & approvals8.030 Ratings7.586 Ratings
    Customizability10.035 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of LeadSquared and Salesforce Marketing Cloud
    Feature
    LeadSquared
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    User Ratings
    LeadSquaredSalesforce Marketing Cloud
    Likelihood to Recommend
    7.0
    (41 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    8.8
    (9 ratings)
    8.1
    (114 ratings)
    Usability
    9.0
    (4 ratings)
    4.1
    (35 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    9.8
    (4 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)