LeadSquared vs. Sugar Sell (SugarCRM)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadSquared
Score 7.2 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$25
per month per user
Sugar Sell (SugarCRM)
Score 5.2 out of 10
N/A
Sugar Sell from SugarCRM is a collaborative CRM, allowing users to track and monitor activities, map each customer’s journey. Sugar Sell replaces former editions of the SugarCRM product, including the SugarCRM Community Edition, the open source edition, which is discontinued.
$19
per month (billed annually) per user (3 user minimum, 9 user maximum)
Pricing
LeadSquaredSugar Sell (SugarCRM)
Editions & Modules
Sales Pro
$25
per month per user
Sales Super
$50
per month per user
Marketing Pro
$1067
per account
Marketing Super
$1779
per account
Essentials
$19
per month (billed annually) per user (3 user minimum, 9 user maximum)
Standard
$59
per month (billed annually) per user (10 User Minimum)
Advanced
$85
per month (billed annually) per user (10 user minimum)
Premier
$135
per month (billed annually) per user (10 user minimum)
Offerings
Pricing Offerings
LeadSquaredSugar Sell (SugarCRM)
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$100 Per AccountNo setup fee
Additional DetailsAdditional add-ons and modules available for expanded functionality. Special pricing for startups.
More Pricing Information
Community Pulse
LeadSquaredSugar Sell (SugarCRM)
Considered Both Products
LeadSquared
Chose LeadSquared
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity …
Chose LeadSquared
We were searching for a CRM which was customizable according to our requirements and we tried with a lot of tools but this application has really worked out for us.
Chose LeadSquared
Flexibility and readiness to upgrade as per client's requirement. Support is at its best - The team, including people like Pratheek, is just amazing to work with. This totally reflects the company's work culture and the ethics they operate under. They have a client first …
Chose LeadSquared
LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives.
Chose LeadSquared
The decision to go with LedSquared is three fold
  1. Flexible and easily adaptable to your use case.
  2. Quick and easy to integrate and get going
Chose LeadSquared
Its just because the team was approachable , this is one very good point
Just a call and sms away are the team for support.
Chose LeadSquared
LeadSquared is easier to use and much less expensive. The cost of onboarding (time and expense) is less than that of competitors. It's intuitive ease of use does not require one to have super in depth knowledge. There was much less risk going with LS compared to competitors …
Chose LeadSquared
It satisfied our key metrics of features and recurring costs.
Chose LeadSquared
Zoho is not customizable, and Capillary could not deliver technically. Kapture - Bad experience in project management.
Chose LeadSquared
Much more cost-effective than the other solutions on this list. Hubspot's A/B testing and email marketing library is much better, but not needed when you compare costs.
Chose LeadSquared
We tried integrating Zoho CRM but couldn't integrate it well and get our agents to use it. So, we looked at many other options and finalized on LeadSquared.
Chose LeadSquared
Simple to use - Intensive training is not required
Best in class interfaces - intuitive and responsive
Responsive web design templates are available
Chose LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the …
Chose LeadSquared
As mentioned before LeadSquared is the best platform I have used for its features and usability and in the levels of support you receive.
Chose LeadSquared
We have to use ZOHO for CRM, AWeber or Get Response for auto responders and LeadPages for landing pages. LeadSquared is the complete package in one place. It saves time and improves quality and productivity.
Chose LeadSquared

According to me LeadSquared is a complete package for any one who does marketing and needs to manage multiple leads from different sources, and I am one of them. I felt LeadSquared was the best platform for me to work on without facing any difficulties.

So I started using …

Chose LeadSquared
It's most effective and less expensive.
Chose LeadSquared
The only Product we used and using "LeadSquared"
Chose LeadSquared
I moved from MailChimp to LeadSquared. Primarily because I wanted landing pages and email marketing in one software. Plus I wanted more advanced ways of segmenting customers and data based triggering of autoresponders.
Chose LeadSquared
When it comes to Marketing Automation, LeadSquared wins hands-down in terms of features. They also have a very friendly support team who go that extra mile to make the customer happy.
Sugar Sell (SugarCRM)
Chose Sugar Sell (SugarCRM)
SugarCRM does not stack up well against Bloomreach; we moved away from SugarCRM to Bloomreach, which was much more suited and easily integrated into many different platforms. Bloomreach has a much nicer user interface for debugging and simpler screens for less technical …
Chose Sugar Sell (SugarCRM)
I love to use Sugar Sell because it's more user friendly, has more information spred out, a lot faster to use. Looks a lot more updates as well. Can have different tabs open without a problem. Let's management control different information being able to be saved for the sales …
Chose Sugar Sell (SugarCRM)
SugarCRM is a lot better in many ways then LogicsCRM which I started using when I started as a sales rep at Community Tax. Yet there is still room for a lot of improvements to accommodate a steady workflow. They integration of old CRM files seems to have worked great from …
Chose Sugar Sell (SugarCRM)
I work in sales and the other programs I have used were suited for customer service. The ability to track my client in all stages of the sale is key. I quickly see the payment that has been run and payments that were declined for the day. Making it faster for me to call clients …
Chose Sugar Sell (SugarCRM)
It is the first time that I have worked with a system like Sugar, but it has facilitated the work experience. It is practical, helps with the maintenance of the information of our clients, and does an excellent job keeping the system and the information of the clients updated. …
Chose Sugar Sell (SugarCRM)
I have used similar platforms, but they are not listed here because these were developed by companies i have worked with, as in, their own staff developed them or bought the license and it's not listed here, the last one was FRONT2GO.
Chose Sugar Sell (SugarCRM)
Well actually this is the first time that I use a CRM like this, I used to work in a different industry.
But I can say that the change was really smooth and I'm happy with the experience overall, it was easy to understand and get used to it.
I can see why companies like this CRM.
Chose Sugar Sell (SugarCRM)
Sugar Sell is the only product we found that met the needs of everyone involved in the evaluation process. It can be customized to accomplish just about anything you need, and trust me....we pushed the limits on that. It is a product that our users actually enjoy using which in …
Chose Sugar Sell (SugarCRM)
We selected SugarCRM from a startup mentality when, in reality, we should have bitten the bullet and opted for something like Copper. Copper is 100% the CRM of choice that is integrated into G-Suite for businesses. I would even take Zoho over Sugar, having implemented it …
Chose Sugar Sell (SugarCRM)
Overall I'd say SugarCRM is a great product. It has some issues here and there with some of the reporting and not having all reporting metrics I'd like but overall its a good product compared to some of the other ones I've used. I would like some of their UI and features to be …
Chose Sugar Sell (SugarCRM)
I have used a number of built-from-scratch, customized database software packages. I like the strength of Sugar's backbone, and that it offers tremendous reporting capabilities right off the bat. I also appreciate how flexible it is - it can truly be used for a variety of …
Chose Sugar Sell (SugarCRM)
Salesforce analytics cloud was much more than we needed for reporting so it didn't make sense to pay the cost for SFDC just for that feature. Callidus Cloud Marketing Automation was very marketing centric and didn't fit our business process as well; would have required more …
Chose Sugar Sell (SugarCRM)
Sugar is a legacy product for us and given the amount of history and data we have in it, we didn't look too seriously at switching. We decided that despite its flaws, it was still a better decision for us to stick with Sugar and simply bring in a consultant who could help us …
Chose Sugar Sell (SugarCRM)
We saw a lot of the same desirable features in both platforms. Although Salesforce offered a greater level of support, we did not think it was worth the extra spend, at the end of the day. We have had to do a bit more leg work when it comes to social media intelligence, but in …
Chose Sugar Sell (SugarCRM)
I inherited this decision and did not have an opportunity to shop. I would have gone with a less expensive product with more built-in marketing integration and better campaign email capabilities. However our executives appreciate the reporting function and I believe this was …
Chose Sugar Sell (SugarCRM)
We ultimately selected Salesforce due to the issues faced with SugarCRM however I would recommend SugarCRM to any company that doesn't plan on managing the CRM in house. The costs associated with hiring a Sugar Partner and purchasing multiple licenses are still going to be …
Chose Sugar Sell (SugarCRM)
SugarCRM is in general better on supporting and handling customization of modules and workflows and is much lighter in terms of the requirements needed to support the platform for clients
Chose Sugar Sell (SugarCRM)
HubSpot is considerably better than Sugar, but we don't use the CRM to the fullest extent. We used another CRM that was much better (and program-based, not cloud-based/web-based), but I can't for the life of me remember the name of it. It was better as it was easier to search, …
Chose Sugar Sell (SugarCRM)
I have used BMC Footprints for similar internal IT service tracking and I found updates to be slow. The home page/user interface was not as easy to grasp as SugarCRM's was. SugarCRM was already implemented in my previous organization when I arrived, and I was able to grasp its …
Chose Sugar Sell (SugarCRM)
More cost effective and allowed us to have it running on our own infrastructure instead of hosted by their servers. This allowed us to write custom code and modules for our specific business needs. Our sales team ended up hating SugarCRM and has moved off it completely and to …
Chose Sugar Sell (SugarCRM)
I work for a SugarCRM partner and compete against Salesforce, MS Dynamics. We chose to become a SugarCRM partner because of the open nature of their software stack. Nothing is hidden from users or partners. We have full access to the source-code and can make any time of …
Chose Sugar Sell (SugarCRM)
Act! is not as customizable as SugarCRM, nor does the mobile app works as well as SugarCRM
Features
LeadSquaredSugar Sell (SugarCRM)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadSquared
7.4
Ratings
11% below category average
Sugar Sell (SugarCRM)
-
Ratings
WYSIWYG email editor7.00 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings
Landing pages5.80 Ratings00 Ratings
A/B testing8.10 Ratings00 Ratings
Mobile optimization6.00 Ratings00 Ratings
Email deliverability reporting5.00 Ratings00 Ratings
List management9.00 Ratings00 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadSquared
8.5
Ratings
3% above category average
Sugar Sell (SugarCRM)
-
Ratings
Lead nurturing automation10.00 Ratings00 Ratings
Lead scoring and grading9.00 Ratings00 Ratings
Data quality management5.10 Ratings00 Ratings
Automated sales alerts and tasks10.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadSquared
4.1
Ratings
52% below category average
Sugar Sell (SugarCRM)
-
Ratings
Calendaring2.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadSquared
6.0
Ratings
14% below category average
Sugar Sell (SugarCRM)
-
Ratings
Dashboards6.00 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports4.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadSquared
9.0
Ratings
9% above category average
Sugar Sell (SugarCRM)
-
Ratings
API10.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability10.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LeadSquared
-
Ratings
Sugar Sell (SugarCRM)
4.8
Ratings
46% below category average
Customer data management / contact management00 Ratings5.00 Ratings
Workflow management00 Ratings6.00 Ratings
Territory management00 Ratings6.00 Ratings
Opportunity management00 Ratings7.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.00 Ratings
Contract management00 Ratings3.00 Ratings
Quote & order management00 Ratings4.00 Ratings
Interaction tracking00 Ratings3.00 Ratings
Channel / partner relationship management00 Ratings2.00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
LeadSquared
-
Ratings
Sugar Sell (SugarCRM)
2.3
Ratings
106% below category average
Case management00 Ratings3.00 Ratings
Call center management00 Ratings2.00 Ratings
Help desk management00 Ratings2.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LeadSquared
-
Ratings
Sugar Sell (SugarCRM)
5.5
Ratings
32% below category average
Lead management00 Ratings6.00 Ratings
Email marketing00 Ratings5.00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LeadSquared
-
Ratings
Sugar Sell (SugarCRM)
3.0
Ratings
87% below category average
Task management00 Ratings4.00 Ratings
Billing and invoicing management00 Ratings3.00 Ratings
Reporting00 Ratings2.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LeadSquared
-
Ratings
Sugar Sell (SugarCRM)
3.3
Ratings
79% below category average
Forecasting00 Ratings3.00 Ratings
Pipeline visualization00 Ratings2.00 Ratings
Customizable reports00 Ratings5.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
LeadSquared
-
Ratings
Sugar Sell (SugarCRM)
5.5
Ratings
31% below category average
Custom fields00 Ratings6.00 Ratings
Custom objects00 Ratings5.00 Ratings
Scripting environment00 Ratings6.00 Ratings
API for custom integration00 Ratings5.00 Ratings
Security
Comparison of Security features of Product A and Product B
LeadSquared
-
Ratings
Sugar Sell (SugarCRM)
5.5
Ratings
41% below category average
Single sign-on capability00 Ratings5.00 Ratings
Role-based user permissions00 Ratings6.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
LeadSquared
-
Ratings
Sugar Sell (SugarCRM)
3.0
Ratings
84% below category average
Social data00 Ratings3.00 Ratings
Social engagement00 Ratings3.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LeadSquared
-
Ratings
Sugar Sell (SugarCRM)
4.5
Ratings
48% below category average
Marketing automation00 Ratings5.00 Ratings
Compensation management00 Ratings4.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
LeadSquared
-
Ratings
Sugar Sell (SugarCRM)
4.0
Ratings
59% below category average
Mobile access00 Ratings4.00 Ratings
Best Alternatives
LeadSquaredSugar Sell (SugarCRM)
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Agile CRM
Agile CRM
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadSquaredSugar Sell (SugarCRM)
Likelihood to Recommend
7.0
(0 ratings)
2.0
(0 ratings)
Likelihood to Renew
8.8
(0 ratings)
8.2
(0 ratings)
Usability
9.0
(0 ratings)
3.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
9.8
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
9.0
(0 ratings)
Online Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
LeadSquaredSugar Sell (SugarCRM)
Likelihood to Recommend
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
Read full review
The way Community Tax uses Sugar from a users point of view is, it can house a lot of information for either a company or individual with the option of adding additional sub cases . The down side is there are licenses issued per user and 1 per user is not enough because most of the time we are multitasking. Therefore a program/software would be more suitable instead of using a URL.
Read full review
Pros
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
  • Very easy to set up and configure reports among teams. Very customizable and allows me to build reports that illustrate how the team is performing.
  • Exporting granular reports into excel for in depth analysis and actionable measures.
  • Ability to mass upload lots of information and leads. Important for our team to import lots of information on prospecting clients.
Read full review
Cons
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Read full review
Likelihood to Renew
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Read full review
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Read full review
Usability
1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
Read full review
In the overall usage of the system I still give it a 10 out 10 because it's our day to day system that we use here at work. We all have come to love it because it's quick and easy to use. New updates are given to us by our supervisors or managers and it's easy to do new things in the system. The only Issue like I said before that I'm having is that once I put a payment date and want to modify the dates, it will only allow me to eliminate the date but not put a new one back in.
Read full review
Reliability and Availability
No answers on this topic
SugarCRM has never been down for us.
Read full review
Performance
No answers on this topic
No response time issues ever. Very productive due to its ease of use.
Read full review
Support Rating
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
Read full review
Because it provides us with the necessary support and with the updates that are being made in the system, it allows us to improve our work experience and makes it easier for the entire team. When requesting some type of support it is effective and immediate and with this, it [does not] stagnate our productivity.
Read full review
In-Person Training
No answers on this topic
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Read full review
Online Training
No answers on this topic
Only part of an implemementation as noted previously.
Read full review
Implementation Rating
No answers on this topic
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
Read full review
Alternatives Considered
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
Read full review
SugarCRM does not stack up well against Bloomreach; we moved away from SugarCRM to Bloomreach, which was much more suited and easily integrated into many different platforms. Bloomreach has a much nicer user interface for debugging and simpler screens for less technical audiences to utilize 3rd. Party support is rarely required, and lots of easy-to-understand documentation is available.
Read full review
Scalability
No answers on this topic
Works from 2-300 Users in our experience.
Read full review
Return on Investment
  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
Read full review
  • I know that SugarCRM has made a positive impact on my day to day work. Since we have made the change to SugarCRM (over a year ago) it has made life easier, more productive, and efficient.
  • Organization is key and this CRM has done this exceptionally for me.
Read full review
ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation

Sugar Sell (SugarCRM) Screenshots

Screenshot of a view of Sugar Sell's contacts listScreenshot of Sugar Sell's analyticsScreenshot of a Sugar Sell dashboard