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Looker Studio vs. Microsoft Power BI

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Looker Studio

295 Reviews and Ratings

Microsoft Power BI

1,906 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker Studio

    Score7.6 out of 10
    		N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Microsoft Power BI

    Score8.6 out of 10
    		N/AMicrosoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.

    $10

    per month per user

    Pricing
    Looker StudioMicrosoft Power BI
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    No answers on this topic
    Offerings
    Pricing Offerings
    Looker StudioMicrosoft Power BI
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Looker StudioMicrosoft Power BI
    Considered Both Products
    Google
    Verified User
    Chose Looker Studio
    The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
    Incentivized
    Verified User
    Chose Looker Studio
    We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
    Incentivized
    Verified User
    Chose Looker Studio
    Easy availability and accessible with Google suits. Sharing is smooth.
    Incentivized
    Artyom Ashigov
    Risk Business Analyst in Marketing at Sportion (Information Technology & Services, 1001-5000 employees)
    Chose Looker Studio
    We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
    Incentivized
    Verified User
    Chose Looker Studio
    Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
    Incentivized
    Verified User
    Chose Looker Studio
    Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
    Incentivized
    Verified User
    Chose Looker Studio
    Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
    Incentivized
    Verified User
    Chose Looker Studio
    Officially we are still on Tableau Desktop. We are nearing the end of our "exploration" phase with Google Data Studio. Tableau's products are expensive, especially for a small organization like us. There are many better uses of the software budget than Tableau. Google Data …
    Incentivized
    Brian Hartley
    Client Success Director in Professional Services at RFP360 (Information Technology and Services, 11-50 employees)
    Chose Looker Studio
    I selected Google Data Studio because it was free. In general it compares favorably against BIME but less against PowerBI and Tableau. I was looking for a free tool to help surface metrics company-wide and this tool was perfect for me. PowerBI and Tableau have much more data …
    Incentivized
    Ali Zakeri
    Data Analyst | SEO Specialist in Marketing at Xivic, Inc. (Information Technology and Services, 51-200 employees)
    Chose Looker Studio
    Google Data Studio provides basic functionalities for visualizing data and creating simple reports, but it certainly does not provide the advanced visualizations and features that Tableau and Power BI offer.
    Moreover, Tableau offers built-in advanced functions and data …
    Incentivized
    Leah Jakaitis
    Senior Data Analyst in Marketing at Tulco Labs (Marketing and Advertising, 11-50 employees)
    Chose Looker Studio
    Google Data Studio is widely available and accessible, can be shared easily, and it only takes 20-30 min to build a rudimentary dashboard. It has very little setup and does not rely on internal data architecture and development. For later development purposes, Tableau, Power …
    Incentivized
    Francois Salvert
    Web Analytics and Data dashboarding (consulting mandate) in Marketing at Keolis Canada (Online Media, 1-10 employees)
    Chose Looker Studio
    The only benefit to Data Studio compared to Klipfolio is being free. In any other aspect or function that I've used, Klipfolio is far better.
    Incentivized
    Tegan Jenner
    Senior Data Analyst in Social Media at Helen & Gertrude (Marketing and Advertising, 11-50 employees)
    Chose Looker Studio
    Google Data Studio is much more intuitive to pick up and start using immediately. There was very little need for formal training or onboarding to start using the tool quickly. Power BI was much more difficult to start using.

    The formatting in GDS is also very customizable, and …
    Incentivized
    Microsoft
    Verified User
    Chose Microsoft Power BI
    After several years using Google Looker Studio and BigQuery, Microsoft Power BI is a step-up in terms of visualizations. It is also much more powerful, leading to less errors and has a more intuitive interface. Looker Studio has a focus on Google Analytics whereas Microsoft …
    Incentivized
    Verified User
    Chose Microsoft Power BI
    I prefer Power BI because of its affordability and fewer complicated tools than Tableau. It's easy to use and compatible with other Microsoft products, which are mostly used in the IT industry. It's not limited to only one platform like Looker Studio, which is mostly used in …
    Incentivized
    Marcos Vinícius Costa de Carvalho
    Business Analytics Analist in Human Resources at ACE (Financial Services, 51-200 employees)
    Chose Microsoft Power BI
    Complexity: Microsoft Power BI is more powerful and complex, Looker Studio is simpler and easier to use.
    Data: Microsoft Power BI handles complex data modeling and diverse sources, Looker Studio is better for simpler data and Google ecosystem sources.
    Analytics: Microsoft Power …
    Incentivized
    Verified User
    Chose Microsoft Power BI
    Some of the strengths are 1. User-Friendliness 2. Self-Service BI (Caters to all levels of the employees 3. Cost-effective. 4. Easy integration with Microsoft Suits. 5. DAX Calculations 6. Familiar Interface like traditional Excel. 7. Easier Self-Service platform for …
    Incentivized
    Verified User
    Chose Microsoft Power BI
    Overall Microsoft Power BI has more capabilities, it is more customizable and it also has it's own query language DAX which is really powerful for complex calculations and that's something you just don't get in their competitors, also when integrated with the other power apps, …
    Incentivized
    Verified User
    Chose Microsoft Power BI
    Due to microsoft user and all the data into excel it was found more feasible from the organization to get Microsoft Power BI. Also due to access of microsoft licence we don't need to survey other vendors and feasibility. Also price wise it was more competitive then Tableau.
    Incentivized
    Verified User
    Chose Microsoft Power BI
    I selected Power BI because it is the best in all because of its ecosystem and its ability to connect with multiple data source like Microsoft Excel, Microsoft SQL Server, web, analysis services etc. Moreover, its available on both Cloud and Desktop with some pro and cons …
    Incentivized
    Edson Pinheiro
    Data Engineer in Information Technology at Cognizant (Information Technology & Services, 10,001+ employees)
    Chose Microsoft Power BI
    Much more instinctive
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Looker StudioMicrosoft Power BI
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker Studio and Microsoft Power BI
    Feature
    Looker Studio
    8.0
    53 Ratings
    Microsoft Power BI
    8.8
    140 Ratings
    Pixel Perfect reports7.037 Ratings8.5120 Ratings
    Customizable dashboards8.552 Ratings10.0140 Ratings
    Report Formatting Templates8.451 Ratings8.0128 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker Studio and Microsoft Power BI
    Feature
    Looker Studio
    7.6
    52 Ratings
    Microsoft Power BI
    8.2
    140 Ratings
    Drill-down analysis9.544 Ratings7.0139 Ratings
    Formatting capabilities8.048 Ratings9.0138 Ratings
    Integration with R or other statistical packages4.024 Ratings8.0103 Ratings
    Report sharing and collaboration8.951 Ratings9.0135 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker Studio and Microsoft Power BI
    Feature
    Looker Studio
    8.2
    52 Ratings
    Microsoft Power BI
    8.6
    134 Ratings
    Publish to Web7.546 Ratings8.0129 Ratings
    Publish to PDF9.545 Ratings9.0122 Ratings
    Report Versioning8.033 Ratings9.0102 Ratings
    Report Delivery Scheduling7.436 Ratings8.0104 Ratings
    Delivery to Remote Servers8.818 Ratings9.074 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker Studio and Microsoft Power BI
    Feature
    Looker Studio
    7.1
    51 Ratings
    Microsoft Power BI
    8.7
    136 Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)9.551 Ratings9.0131 Ratings
    Location Analytics / Geographic Visualization9.048 Ratings8.0122 Ratings
    Predictive Analytics5.026 Ratings9.0102 Ratings
    Pattern Recognition and Data Mining5.02 Ratings9.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker Studio and Microsoft Power BI
    Feature
    Looker Studio
    -
    Ratings
    Microsoft Power BI
    8.6
    127 Ratings
    Multi-User Support (named login)00 Ratings9.0121 Ratings
    Role-Based Security Model00 Ratings9.0102 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.0111 Ratings
    Report-Level Access Control00 Ratings7.01 Ratings
    Single Sign-On (SSO)00 Ratings8.394 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker Studio and Microsoft Power BI
    Feature
    Looker Studio
    -
    Ratings
    Microsoft Power BI
    8.0
    117 Ratings
    Responsive Design for Web Access00 Ratings8.0111 Ratings
    Mobile Application00 Ratings7.793 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.7112 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Looker Studio and Microsoft Power BI
    Feature
    Looker Studio
    -
    Ratings
    Microsoft Power BI
    8.4
    80 Ratings
    REST API00 Ratings8.072 Ratings
    Javascript API00 Ratings9.956 Ratings
    iFrames00 Ratings8.055 Ratings
    Java API00 Ratings8.046 Ratings
    Themeable User Interface (UI)00 Ratings8.163 Ratings
    Customizable Platform (Open Source)00 Ratings8.444 Ratings
    User Ratings
    Looker StudioMicrosoft Power BI
    Likelihood to Recommend
    8.9
    (54 ratings)
    8.5
    (142 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.0
    (2 ratings)
    Usability
    8.5
    (5 ratings)
    7.9
    (58 ratings)
    Support Rating
    6.7
    (10 ratings)
    10.0
    (53 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (82 ratings)
    Data Sources
    -
    (0 ratings)
    9.0
    (81 ratings)