Looker Studio vs. Qlik Sense

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Qlik Sense
Score 7.4 out of 10
N/A
Qlik Sense® is a self-service BI platform for data discovery and visualization. It supports a full range of analytics use cases—data governance, pixel-perfect reporting, and collaboration. Its Associative Engine indexes and connects relationships between data points for creating actionable insights.
$200
per month
Pricing
Looker StudioQlik Sense
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Starter
$200
per month
Standard
$825
per month
Premium
$2,750
per month
Qlik Sense Enterprise on Windows
Contact Sales
Enterprise
Custom Quote
Offerings
Pricing Offerings
Looker StudioQlik Sense
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Looker StudioQlik Sense
Considered Both Products
Looker Studio
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Chose Looker Studio
Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating …
Chose Looker Studio
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Chose Looker Studio
At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs.
Chose Looker Studio
Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization.
Qlik Sense
Chose Qlik Sense
We use both Qlik Sense and QlikView. Both bring valué. However, due to simpler development Qlik Sense is the main tool.
Chose Qlik Sense
Qlik Sense cost of licensing is cheaper compared with other tools which always gives an upper edge in analytics industry with good functionality. More enhanced level of security with better user community group available to discuss about new updates. Understanding of Qlik Sense …
Chose Qlik Sense
We use Microsoft Power BI too as a BI tool, in my point of view, Qlik Sense's ETL is much better than PowerBi. In another side, PowerBI learning curve is small than Qlik Sense, especially the PowerBI Desktop.
Chose Qlik Sense
Kibana is data visualization tool in Elastic Stack to visualize and analyze Real Time Logs Capture.
It captures Live Streaming data and helps to detect any anomalies, error and bugs, monitoring aspects of any service/ IOT Device.
Chose Qlik Sense
The customization of the platform opens up plenty of other options depending on the use cases. The API layer is incredibly rich and makes integration of Qlik based visualization into web pages a simple and effective pattern. It's been very easy to use with a great community …
Chose Qlik Sense
Both are good data visualisation platforms; with certain applications where one is better than the other
Chose Qlik Sense
Qlik Sense offers a broad variety of functions that are not easily achievable using PowerBi. However, I was not involved with the selection.
Chose Qlik Sense
Qlik Sense is a fast tool to implement; you can have a functional dashboard in a few days, and the ETL processes are quite easy to build it. You can have the ROI in a short period of time.
Chose Qlik Sense
Qlik Sense comes out as a superior product as well as more cost efficient than some of the other products we evaluated as a part of our Enterprise Business Intelligence stack. It offers unified view of our data and extensibility. Qlik Sense being the most interactive …
Chose Qlik Sense
Qlik Sense is relatively cheaper and more futuristic
Chose Qlik Sense
Qlik Sense is one of the best reporting systems. It is stronger than PBI and Tableau when speaking about complex KPIs. It is really similar to Microstrategy Analytics when you speak about obtained results, but it is easier to use, especially as it is more code-based. But is it …
Chose Qlik Sense
Qlik Sense can easily integrate multiple data models to visualize customer data. Tableau is easy to use—perhaps more manageable than Qlik—but expensive. Microsoft BI was chosen because it was similar to previously used
Chose Qlik Sense
We originally went with Qlik Sense because the desktop version used to be free for single users and was a very good proposition for us (we are a non-profit with a limited budget). However, from what I see, the functionality is comparable, and Qlik Sense stacks up well.
Chose Qlik Sense
As soon as you want to pull data from two or more separate tables, Qlik Sense leaves the rest in the dust, since it does not require joins or complex transformations. Zoho CRM analytics are limited to the data located in the product itself. No external tables can be combined.
Chose Qlik Sense
Other tools were not able to handle complex business requirements and performance was not too good with very huge volume data. we were required to maintain history, time-based data backups, and snapshots. Also, some of the tools were too costly compare to Qlik [Sense] solutions.
Chose Qlik Sense
We had a QlikView deployment and it made sense to utilize what was existing for our Qlik Sense use.
Chose Qlik Sense
When it comes to working with large datasets out of the box, Qlik in my opinion is unrivaled amongst the competitor. However, the overall user experience and customization options available to developers require a lot of work. When compared to other options on the market, …
Chose Qlik Sense
We thought we were getting a good (financial) deal. We had internal resources who were already familiar with Qlik.
Chose Qlik Sense
BI has some amazing features, but it requires a good understanding of DAX. It's not as user-friendly as Qlik Sense.
Features
Looker StudioQlik Sense
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
8.0
Ratings
5% below category average
Qlik Sense
8.5
Ratings
4% above category average
Pixel Perfect reports7.00 Ratings8.30 Ratings
Customizable dashboards8.50 Ratings8.90 Ratings
Report Formatting Templates8.40 Ratings8.20 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.6
Ratings
5% below category average
Qlik Sense
8.6
Ratings
7% above category average
Drill-down analysis9.50 Ratings8.90 Ratings
Formatting capabilities8.00 Ratings8.20 Ratings
Integration with R or other statistical packages4.00 Ratings8.40 Ratings
Report sharing and collaboration8.90 Ratings9.00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.2
Ratings
3% below category average
Qlik Sense
8.8
Ratings
6% above category average
Publish to Web7.50 Ratings8.80 Ratings
Publish to PDF9.40 Ratings8.80 Ratings
Report Versioning8.00 Ratings8.80 Ratings
Report Delivery Scheduling7.40 Ratings8.80 Ratings
Delivery to Remote Servers8.80 Ratings8.80 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
7.1
Ratings
14% below category average
Qlik Sense
8.7
Ratings
9% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)9.50 Ratings8.50 Ratings
Location Analytics / Geographic Visualization9.00 Ratings8.80 Ratings
Predictive Analytics5.00 Ratings8.70 Ratings
Pattern Recognition and Data Mining5.00 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker Studio
-
Ratings
Qlik Sense
9.0
Ratings
6% above category average
Multi-User Support (named login)00 Ratings9.20 Ratings
Role-Based Security Model00 Ratings9.00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.80 Ratings
Single Sign-On (SSO)00 Ratings8.90 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker Studio
-
Ratings
Qlik Sense
7.4
Ratings
6% below category average
Responsive Design for Web Access00 Ratings8.30 Ratings
Mobile Application00 Ratings8.20 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.20 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker Studio
-
Ratings
Qlik Sense
8.6
Ratings
10% above category average
REST API00 Ratings8.80 Ratings
Javascript API00 Ratings8.40 Ratings
iFrames00 Ratings8.50 Ratings
Java API00 Ratings8.60 Ratings
Themeable User Interface (UI)00 Ratings8.60 Ratings
Customizable Platform (Open Source)00 Ratings8.40 Ratings
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Looker StudioQlik Sense
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Score 10.0 out of 10
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Score 9.1 out of 10
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Supermetrics
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Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
Looker StudioQlik Sense
Likelihood to Recommend
8.9
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
8.4
(0 ratings)
Usability
8.5
(0 ratings)
8.0
(0 ratings)
Support Rating
6.7
(0 ratings)
7.3
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Looker StudioQlik Sense
Likelihood to Recommend
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
Qlik Sense is a program whose purpose is to greatly improve all your operations and use of all data in an organic way. The mission will always be to increase the economic and commercial processes of the company in a short time. I recommended it for its high technology, which was Created for this area, the results are successful. We have noticed how it has increased relationships with our clients thanks to the credibility and security that we provide.
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Pros
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
  • Self-Service Visualization and Discovery
  • Fullstack BI from ETL to Visualization, its built-in ETL engine can transform disparate data sets into a common data structure
  • Uses HTML5 based responsive design which visualization automatically adapt to the screen size and orientation of the users device
  • Actively engaged community and resources to help you learn this software in the best possible manner
Read full review
Cons
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
  • Not a lot of room for customization as we were used to in QlikView
  • UI and default navigation can be very clunky and not user friendly
  • Although the backend is fantastic, the front end experience leaves a lot to be desired. As a developer you don't have a lot of options to customized your app unless you turn to Javascript, CSS and HTML. This is not a common stack you would find in most BI developers
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Likelihood to Renew
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Qlik Sense is a constantly improving it's software and working with its' users to make it better. They are great at keeping their users informed of progress and care about delivering a quality product
Read full review
Usability
It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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Qlik Sense has a better and easy to learn user interface compared with other analytics tool which always help us to create regular and adhoc reports within the stipulated time frame and can be easily refreshed at a scheduled time and sent to multiple stakeholders for timely update regarding the Key metrics indicator.
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Support Rating
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Not only can you ask the support team for help, but you can also ask the community. Also with the community there is a vast amount of problems that have already been solved. The problem you are encountering has a likely chance of already being discussed and even solved in the community section saving you time from reaching out.
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In-Person Training
No answers on this topic
The instructor was very knowledgeable.
Read full review
Online Training
No answers on this topic
The online instructor was very knowledgeable.
Read full review
Implementation Rating
No answers on this topic
Hire Qlik consultants. It's better done by them or with their aid.
Read full review
Alternatives Considered
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
Read full review
The customization of the platform opens up plenty of other options depending on the use cases. The API layer is incredibly rich and makes integration of Qlik based visualization into web pages a simple and effective pattern. It's been very easy to use with a great community made up of professionals. Qlik Sense has introduces artificial Intelligence into my data visualization and reporting activity.
Read full review
Return on Investment
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
  • The impact has undoubtedly been positive, it is difficult to quantify it, however in terms of effectiveness or efficiency I give it a 90%.
  • I don't give it 100% because to use the complete package you have to pay, and it's not that cheap and on the other hand because it has some deficiencies, such as technical support and some issues like windows that are not so friendly and easy to work with.
  • Still, I can't stop using it.
Read full review
ScreenShots

Qlik Sense Screenshots

Screenshot of Qlik Sense Cash Flow DashboardScreenshot of Qlik Sense Global Smart SearchScreenshot of Qlik Sense Smart Data Compression - Get immediate insight on large dataScreenshot of Extend, mix and mash-up with our APIsScreenshot of Add "External data" with Qlik DataMarket - Data as a ServiceScreenshot of Visualization Bundle