Looker Studio vs. Wolfram Mathematica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Mathematica
Score 8.2 out of 10
N/A
Wolfram's flagship product Mathematica is a modern technical computing application featuring a flexible symbolic coding language and a wide array of graphing and data visualization capabilities.
$1,520
per year
Pricing
Looker StudioWolfram Mathematica
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Standard Cloud
$1,520
per year
Standard Desktop
$3,040
one-time fee
Standard Desktop & Cloud
$3,344
one-time fee
Mathematica Enterprise Edition
$8,150.00
one-time fee
Offerings
Pricing Offerings
Looker StudioMathematica
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for students and educational institutions. The Network Edition reduce per-user license costs through shared deployment across any number of machines on a local-area network.
More Pricing Information
Community Pulse
Looker StudioWolfram Mathematica
Considered Both Products
Looker Studio
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Chose Looker Studio
Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating …
Chose Looker Studio
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Chose Looker Studio
At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs.
Chose Looker Studio
Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization.
Mathematica
Chose Mathematica
There is no other alternative that Maple from Maplesoft all over. There are other systems for mCAx that do not offer the richness and coverage of mathematical features. For example Matlab that restricts inself to matrice calculation and only the the right set of addon library …
Chose Mathematica
Well, Mathematica is free at my university. As a graduate student, you can download and install Mathematica in your device after log in through your university email. Second, it has very nice platform. You can use Mathematica for many data analysis such as plotting, integration …
Chose Mathematica
Matlab is an excellent tool, but it can't handle analytic manipulations in algebra, calculus and differential equations. Matlab is superior when it comes to a less steep learning curve. In terms of using only one tool for analytic and numerical calculations, Mathematica wins. …
Chose Mathematica
Mathematica is good solution in some cases but doesn't perform well in other regions. Mathematica is good in solving mathematical problems but not performs well in machine learning areas. I would suggest to use TensorFlow or Keras for machine learning. Also it performs good for …
Chose Mathematica
The ability to manipulate algebraic expressions, nested lists, and data structures in Mathematica was unequalled when I first did the comparison. Since then, I've stuck with Mathematica mostly because it's "the tool I know."
Chose Mathematica
We have evaluated and are using in some cases the Python language in concert with the Jupyter notebook interface. For UI, we using libraries like React to create visually stunning visualizations of such models.

Mathematica compares favorably to this alternative in terms of …
Chose Mathematica
We selected Wolfram Mathematica as it offers lot of functionality that other products like MATLAB or sageMath do not have. And it also has advantages on the feature that it does share in common with other tools like sageMath, MATLAB etc. It is more powerful than MATLAB. It …
Chose Mathematica
I think IBM Watson analytics is good alternative to Wolfram Mathematica. A few advantages of Mathematica over IBM Analytics is that Mathematica comes with a lot of inbuilt things like neural networks, predictive analysis geometry. And IBM analytics does not show the step by …
Features
Looker StudioWolfram Mathematica
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
8.0
Ratings
5% below category average
Wolfram Mathematica
9.9
Ratings
16% above category average
Pixel Perfect reports7.00 Ratings9.80 Ratings
Customizable dashboards8.50 Ratings9.90 Ratings
Report Formatting Templates8.40 Ratings9.90 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.6
Ratings
5% below category average
Wolfram Mathematica
9.9
Ratings
22% above category average
Drill-down analysis9.50 Ratings9.90 Ratings
Formatting capabilities8.00 Ratings9.90 Ratings
Integration with R or other statistical packages4.00 Ratings9.90 Ratings
Report sharing and collaboration8.90 Ratings9.90 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.2
Ratings
3% below category average
Wolfram Mathematica
9.3
Ratings
10% above category average
Publish to Web7.50 Ratings9.90 Ratings
Publish to PDF9.40 Ratings9.00 Ratings
Report Versioning8.00 Ratings9.90 Ratings
Report Delivery Scheduling7.40 Ratings8.90 Ratings
Delivery to Remote Servers8.80 Ratings8.90 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
7.1
Ratings
14% below category average
Wolfram Mathematica
9.9
Ratings
20% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)9.50 Ratings9.90 Ratings
Location Analytics / Geographic Visualization9.00 Ratings9.90 Ratings
Predictive Analytics5.00 Ratings9.90 Ratings
Pattern Recognition and Data Mining5.00 Ratings00 Ratings
Best Alternatives
Looker StudioWolfram Mathematica
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Enterprises
Dataiku
Dataiku
Score 7.6 out of 10
Dataiku
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Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Looker StudioWolfram Mathematica
Likelihood to Recommend
8.9
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.5
(0 ratings)
-
(0 ratings)
Support Rating
6.7
(0 ratings)
9.5
(0 ratings)
User Testimonials
Looker StudioWolfram Mathematica
Likelihood to Recommend
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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We are the judgement that Wolfram Mathematica is despite many critics based on the paradigms selected a mark in the fields of the markets for computations of all kind. Wolfram Mathematica is even a choice in fields where other bolide systems reign most of the market. Wolfram Mathematica offers rich flexibility and internally standardizes the right methodologies for his user community. Wolfram Mathematica is not cheap and in need of a hard an long learner journey. That makes it weak in comparison with of-the-shelf-solution packages or even other programming languages. But for systematization of methods Wolfram Mathematica is far in front of almost all the other. Scientist and interested people are able to develop themself further and Wolfram Matheamatica users are a human variant for themself. The reach out for modern mathematics based science is deep and a unique unified framework makes the whole field of mathematics accessable comparable to the brain of Albert Einstein. The paradigms incorporated are the most efficients and consist in assembly on the market. The mathematics is covering and fullfills not just education requirements but the demands and needs of experts.
Mathematica is incompatible with other systems for mCAx and therefore the borders between the systems are hard to overcome. Wolfram Mathematica should be consider one of the more open systems because other code can be imported and run but on the export side it is rathe incompatible by design purposes. A better standard for all that might solve the crisis but there is none in sight. Selection of knowledge of what works will be in the future even more focussed and general system might be one the lossy side. Knowledge of esthetics of what will be in the highest demand in necessary and Wolfram is not a leader in this field of science. Mathematics leves from gathering problems from application fields and less from the glory of itself and the formalization of this.
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Pros
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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  • Doing the analysis is very good, plotting the data, getting the insight from data using this is easy and output looks pretty good
  • Solving mathematical problems, with detailed solutions step by step (mainly calculus problems)
  • You can also query this knowledge engine in simple English. It has ability to interpret that and will give you answer accordingly
  • Nowadays, it provides API to use, so you can do image processing, video/audio using this
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Cons
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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  • Should include more libraries and functions.
  • Should include more functions that can be used in Machine Learning.
  • Should include more functions that can be used in Data Science.
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Likelihood to Renew
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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No answers on this topic
Usability
It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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No answers on this topic
Support Rating
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Wolfram Mathematica is a nice software package. It has very nice features and easy to install and use in your machine. Besides this, there is a nice support from Wolfram. They come to the university frequently to give seminars in Mathematica. I think this is the best thing they are doing. That is very helpful for graduate and undergraduate students who are using Mathematica in their research.
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Alternatives Considered
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
Read full review
The ability to manipulate algebraic expressions, nested lists, and data structures in Mathematica was unequalled when I first did the comparison. Since then, I've stuck with Mathematica mostly because it's "the tool I know."
Read full review
Return on Investment
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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  • Mathematica is our "go to" environment for developing solutions for our clients, so I suppose you could say that it is solely responsible for our revenues. On occasion we do use other platforms but Mathematica is a core component of our offer to clients.
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