TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.8 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    Mixpanel

    Score8.7 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    LookerMixpanel
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    LookerMixpanel
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsMust contact sales team for pricing.Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Community Pulse
    LookerMixpanel
    Considered Both Products
    Google
    Chose Looker
    Mixpanel is the behemoth of the industry, but given Looker's acquisition by Google, it now offers better value in my opinion
    Incentivized
    Chose Looker
    I used Mixpanel a bit a while ago at the same company and our set-up of the program wasn't good so it was impossible to find what I needed to do my reporting. Now with Looker the setup is generally solid and if you have SQL Runner access in Looker you can get anything you need.
    Incentivized
    Chose Looker
    RJMetrics - Looker is clearly better than RJMetrics. RJMetrics was getting the connector ready for Mixpanel and they were working on one for Facebook. But we had too many issues with it. The data had to be taken from MySQL and ported into their data warehouse and it took hours …
    Incentivized
    Chose Looker
    I considered Looker along with RJ Metrics and Domo. The other platforms seemed to be offering much more of a service-focused offering, with fees that would likely scale quite high without certainty. Looker is focused on more of a product-driven approach and would be a good fit …
    Incentivized
    Chose Looker
    If you company is using Google suite products, Looker is a no-brainer. Tableau is probably the most flexibly but as a result it has the least governance capabilities. Power BI is kind of old-school in terms of how it feels to use it. I think in general, Looker brings a lot of …
    Incentivized
    Chose Looker
    Looker is a free and easier analytics and dashboard tool. It provides enough data and features to get things done and analyze marketing data. The other tools have more advanced features and are more suited for other things besides marketing.
    Incentivized
    Mixpanel
    Chose Mixpanel
    These two aren't the same but can fulfill some of the funnel optimisation purposes of Mixpanel.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    LookerMixpanel
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker and Mixpanel
    Feature
    Looker
    8.8
    117 Ratings
    Mixpanel
    -
    Ratings
    Pixel Perfect reports8.996 Ratings00 Ratings
    Customizable dashboards9.0115 Ratings00 Ratings
    Report Formatting Templates8.499 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker and Mixpanel
    Feature
    Looker
    8.5
    116 Ratings
    Mixpanel
    -
    Ratings
    Drill-down analysis8.2112 Ratings00 Ratings
    Formatting capabilities7.9114 Ratings00 Ratings
    Integration with R or other statistical packages8.947 Ratings00 Ratings
    Report sharing and collaboration9.2116 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker and Mixpanel
    Feature
    Looker
    8.9
    112 Ratings
    Mixpanel
    -
    Ratings
    Publish to Web8.494 Ratings00 Ratings
    Publish to PDF9.1100 Ratings00 Ratings
    Report Versioning8.775 Ratings00 Ratings
    Report Delivery Scheduling9.297 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker and Mixpanel
    Feature
    Looker
    7.0
    113 Ratings
    Mixpanel
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.2109 Ratings00 Ratings
    Location Analytics / Geographic Visualization8.297 Ratings00 Ratings
    Predictive Analytics4.66 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker and Mixpanel
    Feature
    Looker
    8.3
    112 Ratings
    Mixpanel
    -
    Ratings
    Multi-User Support (named login)8.7106 Ratings00 Ratings
    Role-Based Security Model8.293 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)8.2106 Ratings00 Ratings
    Report-Level Access Control8.245 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker and Mixpanel
    Feature
    Looker
    6.3
    84 Ratings
    Mixpanel
    -
    Ratings
    Responsive Design for Web Access7.681 Ratings00 Ratings
    Mobile Application5.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.575 Ratings00 Ratings
    User Ratings
    LookerMixpanel
    Likelihood to Recommend
    8.7
    (117 ratings)
    9.0
    (50 ratings)
    Likelihood to Renew
    9.5
    (7 ratings)
    10.0
    (13 ratings)
    Usability
    8.8
    (12 ratings)
    9.0
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    1.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    8.9
    (3 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    -
    (0 ratings)
    Data Sources
    7.3
    (51 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)