Lucky Orange vs. VisitorTrack

Lucky Orange is one of the few players in the marketplace to provide real-time, live heatmaps along with navigation interactions, including at the secondary and tertiary levels. The Lucky Orange dashboard provides basic user behavioral metrics, and the user recordings allow you to get deeper insights into user behavior beyond the heatmap overlays. Also, the addition of real-time polling and chat capabilities enable you to engage with your users while they are on-page and push/promote special offers and promos, as well as survey website visitors about their experience.

Incentivized

For any entity that cares about efficiency and accuracy for marketing, VisitorTrack is a low-cost solution that can easily narrow down your sales funnel by channeling sales efforts into more serious prospects who visited your site after a campaign.

Incentivized

• Session recordings provide detailed playbacks of how people are using your website
• Heatmaps work well and display what people are clicking on over a range of screen sizes.
• Pricing makes this a great entry point to understand a range of tools that you can use to understand your customers better.
• Integrates well with other tools, from GA to Adobe Analytics to Optimizely.

Incentivized

• Responds to the needs of users, both in case-by-case basis and by integrating feedback into future improvements
• Great sales team
• Responds quickly and personally

• Deletes older data that we sometimes like to go back and reference. It would be nice to access an archive.
• Sometimes we get too many recordings that are very similar to one another. Would be nice to have a filter to reduce similar recordings.

Incentivized

• Only complaint is having to log in on every visit as opposed to being recognized when I visit, but it is a minor issue

The pricing options for large business are very lacking. The value of Lucky Orange doesn't really increase after your first 50,000 page visits but the service is on a sliding scale so the more traffic you have the more they charge. In addition, we got lots of useful information out of lucky orange in the beginning but after a while we knew what things needed to be fixed and are waiting on our developers to create the AB tests.

Incentivized

Good, timely responses from knowledgeable support team members.

Incentivized

VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.

Incentivized

Lucky Orange and Hotjar are pretty similar in a lot of ways. One element that Lucky Orange definitely leads in is pricing. Much better and easily justified price points. Ultimately, it comes down to whether or not a new client has already had experience with one or the other and whether they're willing to switch to Lucky Orange if they're not already using it, based upon price.

Incentivized

We use Google Analytics to get site statistics and page flows, but detail is insufficient and you certainly won't get contact records from Google. At the end of our first year with VisitorTrack, we evaluated VisiStat in a side-by-side bakeoff. VisiStat can get very expensive quickly if you need to procure contact records for your site visitors. Based on our consumption of contact data from VisitorTrack, I estimated we'd pay twice as much or more for VisiStat... and we liked VisitorTrack's reporting capability better, and VisitorTrack offered us a renewal discount, so staying with VisitorTrack was really a no brainer.

• It is hard to quantify into numbers how much their app helps us, but we know that each customer that we are able to help with the live view feature is much more likely to convert had we not been able to help them.
• Having a live chat on its own is useful and we see an average increase of 30% in conversions when our live chat is active.

Incentivized

• In our case, we make our money back every month and more.
• But don't misunderstand me, not all of our marketing lists generated from folks who stop by have been successful. Nobody can do that.

Incentivized