LeadIQ vs. Lusha

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadIQ
Score 8.3 out of 10
N/A
LeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.
$0
per month per user
Lusha
Score 8.1 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
50 emails and 5 phones for 1 user
Pricing
LeadIQLusha
Editions & Modules
Free
$0
per month per user
Essential
$39
per month per user
Pro
$79
per month per user
Enterprise
Ask Sales
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
Offerings
Pricing Offerings
LeadIQLusha
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details25% discount for annual pricing.
More Pricing Information
Community Pulse
LeadIQLusha
Considered Both Products
LeadIQ
Chose LeadIQ
They're all pretty comparable. The only major differences would be the data pool. Apollo seems to have a more up to date and more data pool. Everything else is pretty similar.
Chose LeadIQ
I think that LeadIQ is overall better. I think so because i can use LeadIQ for more things than zoominfo. For example, the scribe feature and importing leads directly from sales navigation. That, I think, is one of the best features. Tho, i feel like zoominfo sometimes had more …
Chose LeadIQ
None of these products are great in relation to accurate data. SignalHire was surprisingly better but only just. Lusha is grossly overpriced and ZoomInfo are purely out to make as much off unsuspecting customers as they can - originally pitched $15000 and when we refused the …
Chose LeadIQ
ZoomInfo, LinkedIn Sales Navigator and Lusha Extension
Chose LeadIQ
Have not evaluated other tools similar to LeadIQ outside of the standard Salesforce lead object and Outlook
Plugin.
Chose LeadIQ
LeadIQ has more accurate contact information that is real and up to date. ZoomInfo's extension is very buggy and sometimes requires me to restart my extension and browser Better customer service with LeadIQ.
Chose LeadIQ
The user experience and design of the platform + the data health were far superior to uplead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team …
Chose LeadIQ
SellHack and LeadIQ are very similar products, with some subtle differences. As mentioned, our team no longer uses LeadIQ, but rather a combination of SellHack and ZoomInfo. I will say that LeadIQ is a "hybrid" of these two tools, but I would still take ZoomInfo over LeadIQ …
Chose LeadIQ
LeadIQ is great because it's a really lightweight and easy-to-use solution. It's fast and has a good amount of contact information.

ZoomInfo is more robust, which means it has more information--both contact info and other relevant info like news, revenue info, etc. Having said …
Chose LeadIQ
I have also used ZoomInfo. ZoomInfo is a great tool. I wish it had the quick workflow that LeadIQ naturally has. There is no easy way to import a list into your sales enablement platform with ZoomInfo. However, the data that ZoomInfo has is often very accurate and is well …
Chose LeadIQ
I have not used other similar products.
Chose LeadIQ
LeadIQ gives you the best bang for your buck and ROI.
Chose LeadIQ
I prefer LeadIQ because of the way it interacts with LinkedIn. That is really great. However, the accuracy of the data falls short of ZoomInfo. Our team uses both, consistently, and between the two we have a sound arsenal at our fingertips to reach out and contact the people …
Chose LeadIQ
We use Winmo and it is great but LeadIQ allows us to supplement those lists. It is especially useful if someone has recently changed jobs to be able to target them before they are added to the larger databases. It's more of a 1:1 prospecting tool as opposed to a mass list.
Chose LeadIQ
The other solutions are too expensive and their data isn't as accurate. Also, the tool isn't as easy to use in comparison to LeadIQ.
Chose LeadIQ
When it comes to data accuracy, LeadIQ has an upper hand. Also, the user interface is more user-friendly. They have a pop-up bar on the side of the screen instead of having to go to another page to use it. Also, it integrates with Gmail pretty well.
Chose LeadIQ
LeadIQ is much more feature-rich than alternatives. The fact that you can capture to existing accounts as contacts are huge and saves a great deal of time. The Chrome Extension is much less intrusive than Lead411's. I still use Lead411 pretty regularly though. I find myself …
Chose LeadIQ
Hunter's interface and even the download is difficult to navigate, so I never used it when given the opportunity.
Chose LeadIQ
Choosing a data provider is likely quite different in every industry. Where some excel, I'm sure others fall short. I have found that the quality of the data is great and the interface to collect it is foolproof. The integrations to systems like SalesForce and SalesLoft are …
Chose LeadIQ
They do very similar things. I would say that whichever tool you are using, you are going to be getting a very similar user experience. The integrations with other platforms is similar in some sense. LeadIQ is a more cost-effective option than ZoomInfo. Sometimes ZoomInfo …
Chose LeadIQ
There are companies that specialize in many things in this vertical, but I feel like the quality of data that we have experienced with LeadIQ is on par, if not better, than the other companies that we looked at. Our reps don't get bogged down with a lot of metadata as well, …
Lusha
Chose Lusha
Lusha had the best data for international markets, which was a major challenge for us. The others were not able to provide us with data that was nearly as accurate overseas. Zoominfo performed the best domestically but also at a much higher price point, While Seamless and …
Chose Lusha
Lusha is leading in all avenues beside the data provided, in our experience, the data is not the most accurate. This needs to be corrected with being able to provide payment options to small and start up business operations.
Chose Lusha
ZoomInfo appears to have a slightly larger dataset, offering more contacts and deeper intel on companies. It's great for enterprise-level prospecting with complex needs. However, the price tag was significantly larger, and the interface felt clunky compared to Lusha. Lusha is …
Chose Lusha
Lusha it is very similar product in terms of provides mainly correct data in terms of phone numbers being mobiles of directors and co founders as well as email address to contact. Cognism does the exact same as a product, with Lusha giving more accurate sometimes over Cognism …
Chose Lusha
I can always count on Lusha to provide the most up to date contact information. Other platforms will have more data at times but it will be data on folks that no longer work there. The contacts I add into my call cadences sourced from Lusha are more likely to be active …
Chose Lusha
Lusha was simply easier to use, with better contact data as per the anecdotal evidence from my sales reps. It also had a simple interface that did not require much implementation, and a pop-up on where we source our leads, which is linkedin. This led to hassle-free usage and …
Chose Lusha
Lusha is the best for getting mobile numbers, which is the main reason for getting a tool like this in the first place.

I referred Lusha to a sales manager in another company who has a good experience as well.
Chose Lusha
get better data than cognism from what i found and slightl more accurate data and easier to use platform
Chose Lusha
Lusha is a lot quicker and more accurate than cognism is when returning results regarding prospects and targets. It also costs significantly less than cognism. Cognism does, however, integrate with HubSpot which makes it easier during prospecting sessions to get information …
Chose Lusha
Lusha as a platform could have more features, but the quality of what it has is good enough
Chose Lusha
Lusha is much more visually appealing and I love the pop up. Very good for finding "hidden gems" in the form of phone numbers of difficult to reach contacts
Chose Lusha
We previously used infotelligent, which was similar, but seemingly more expensive for nearly the same result. There was a learning curve with migrating over to Lusha, but overall we seem to be doing well as a team.
Chose Lusha
We selected Lusha, but we also used Apollo. Reasons aforementioned in this review.
Chose Lusha
Zoominfo is better, we switched as it was told to us that we'd have more good numbers. Lusha does have a few more good numbers, I believe, but many, many more bad numbers for people in the U.S.
Chose Lusha
Lusha has better data that is more robust that Zoominfo/fills in gaps
Chose Lusha
Using Lusha parallely with Apollo and Mr.E. All of them are good at different features and stand out for their uniqueness. Lusha stands as the best in data accuracy for work emails.

The ease of use is another plus point for Lusha over the other tools in my opinion.
Chose Lusha
These products are very similar. Zoominfo feels more premium as a service but the size of available contacts and the accuracy of the data doesn't appear to be different between the two platforms. We selected Lusha primarily because of price and because Lusha allowed for a …
Chose Lusha
We use ZoomInfo for NA contacts but we found they weren't great for EMEA. Cognism seemed like an OK solution but Lusha looked to provide higher quality contact info.
Chose Lusha
Its cost, chrome extension, ease of use setup and its unique features were all key reasons we chose Lusha over its competitors. Additionally, we loved its accurate data and setup of licenses. I was very happy with Lusha last year and with its new features, I continue to be …
Chose Lusha
Transparent pricing, easy do adopt, same data quality. For phone numbers, Lusha has had much better accuracy, but a little less on volume of emails contacts.
Features
LeadIQLusha
Prospecting
Comparison of Prospecting features of Product A and Product B
LeadIQ
7.3
Ratings
6% below category average
Lusha
8.8
Ratings
13% above category average
Advanced search7.00 Ratings8.60 Ratings
Identification of new leads5.60 Ratings8.70 Ratings
List quality7.00 Ratings9.20 Ratings
List upload/download8.00 Ratings8.40 Ratings
Ideal customer targeting7.00 Ratings9.00 Ratings
Load time/data access9.00 Ratings9.20 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LeadIQ
8.3
Ratings
7% above category average
Lusha
8.1
Ratings
4% above category average
Contact information8.00 Ratings8.20 Ratings
Company information9.00 Ratings8.40 Ratings
Industry information8.00 Ratings7.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LeadIQ
7.5
Ratings
1% above category average
Lusha
8.3
Ratings
11% above category average
Lead qualification process6.40 Ratings8.00 Ratings
Smart lists and recommendations5.30 Ratings8.40 Ratings
Salesforce integration9.00 Ratings9.30 Ratings
Company/business profiles8.00 Ratings8.30 Ratings
Alerts and reminders7.50 Ratings7.90 Ratings
Data hygiene7.00 Ratings9.00 Ratings
Automatic data refresh8.00 Ratings7.80 Ratings
Tags8.00 Ratings8.00 Ratings
Filters and segmentation8.00 Ratings8.10 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LeadIQ
6.3
Ratings
17% below category average
Lusha
7.9
Ratings
6% above category average
Sales email templates6.10 Ratings8.00 Ratings
Append emails to records6.50 Ratings7.80 Ratings
Best Alternatives
LeadIQLusha
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadIQLusha
Likelihood to Recommend
8.0
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
8.0
(0 ratings)
Usability
8.0
(0 ratings)
8.2
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
7.7
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.9
(0 ratings)
Configurability
-
(0 ratings)
7.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
LeadIQLusha
Likelihood to Recommend
  1. Outbound Demand Generation: Self Sourcing leads for prospecting can be a challenge for any outbound team. It was even for us, and when we were doing it manually through LinkedIn and finding emails through email hunter extension. The task was cumbersome and time-taking, and painful. Having something like LeadIQ was magical for the Outbound team when it came to self-sourcing our own contacts and accounts, from our TAM.
  2. TAT for Prospecting decreases: Since sourcing of leads and accounts becomes much more efficient. Reps spend more time on the ground and phone and less time on the CRM. This was again a challenge for us in the past, but we have capitalized on LeadIQ and made our "spending time on the ground" metric much better.
Read full review
I leverage Lusha daily to powerfully qualify and enrich my leads in multiple ways: from supercharging data extracted from CSV files to seamlessly populating phone numbers and email addresses directly from LinkedIn.However, the HubSpot CRM integration truly needs simplification. While I frequently use the standard sequences, I strongly believe they could be dramatically improved by combining email, InMail, and even audio messages. And finally, the conversations module, currently in beta, shows immense promise!
Read full review
Pros
  • Once set up, it's super easy. Just click a button and capture the lead.
  • Love that you can capture as a contact instead of a lead and that it will attach to an existing account in Salesforce based on a fuzzy match with Company Name.
  • Love that you can capture data from a lead search list in Sales Navigator, not just from the person's profile page. So you can capture multiple people at a time.
  • I really like that I can see all the related objects that a given contact might have in SFDC. Lead and/or contact records (even with a company mismatch if it's an old record), accounts, and opportunities.
Read full review
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
Cons
  • Rocky start to using it - but good follow up with customer service.
  • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
  • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
Read full review
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
Read full review
Likelihood to Renew
We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
Read full review
We purchased Lusha without exploring other options. As we grow, we might want to consider other solutions/services
Read full review
Usability
the data pool of contacts and lead info could be better compared to the other software competitors. The software is still quite easy to use and it has an extension which makes it easy to work side by side with either linkedin or salesforce. One item that doesn't work well which the rep showed us was pulling up the account page on salesforce and LeadIQ being able to pull up the company details based on the domain. That isn't working for us. Perhaps it's the industry we're in.
Read full review
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
Read full review
Support Rating
I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
Read full review
its a simple as 2 click install the extension and sign in, voila its working everytime we open linkedin page
Read full review
In-Person Training
No answers on this topic
Issues solving
Read full review
Online Training
No answers on this topic
Fast responding
Read full review
Implementation Rating
No answers on this topic
Platform setup is very easy and friendly. Lusha is not complicated as other competitors like Zoom and Discover org etc.; easy to use and discover candidates for our roles. All of our recruiters find this platform very user-friendly, and they are very happy using this service. Admin support from Lusha is always available, and they are ready to help and educate our team.
Read full review
Alternatives Considered
I think that LeadIQ is overall better. I think so because i can use LeadIQ for more things than zoominfo. For example, the scribe feature and importing leads directly from sales navigation. That, I think, is one of the best features. Tho, i feel like zoominfo sometimes had more accurate information.
Read full review
I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
Read full review
Return on Investment
  • Return on investment has been positive in terms of filling the sales pipeline with prospecting data
  • It is not a good long term strategy to rely on the tool for prospecting and we need to have more intent driven outreaches
  • The platform can get pricey
Read full review
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
Read full review
ScreenShots

LeadIQ Screenshots

Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities