TrustRadius: an HG Insights company

Aurea Campaign Manager vs. Salesforce Marketing Cloud

Save this comparison

Save this comparison

Aurea Campaign Manager

6 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea Campaign Manager

    Score6 out of 10
    		N/ALyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Aurea Campaign ManagerSalesforce Marketing Cloud
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Aurea Campaign ManagerSalesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Aurea Campaign ManagerSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea Campaign Manager and Salesforce Marketing Cloud
    Feature
    Aurea Campaign Manager
    5.0
    1 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor2.01 Ratings8.1118 Ratings
    Dynamic content5.01 Ratings7.6149 Ratings
    Ability to test dynamic content7.01 Ratings7.7108 Ratings
    Landing pages4.01 Ratings7.8117 Ratings
    A/B testing5.01 Ratings7.9147 Ratings
    Mobile optimization6.01 Ratings7.3107 Ratings
    Email deliverability reporting8.01 Ratings8.2128 Ratings
    List management4.01 Ratings8.6125 Ratings
    Triggered drip sequences4.01 Ratings8.191 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea Campaign Manager and Salesforce Marketing Cloud
    Feature
    Aurea Campaign Manager
    6.0
    1 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards4.01 Ratings8.4115 Ratings
    Standard reports6.01 Ratings8.4120 Ratings
    Custom reports8.01 Ratings7.997 Ratings
    Lead Management
    Comparison of Lead Management features of Aurea Campaign Manager and Salesforce Marketing Cloud
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.2108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Aurea Campaign Manager and Salesforce Marketing Cloud
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Aurea Campaign Manager and Salesforce Marketing Cloud
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Aurea Campaign Manager and Salesforce Marketing Cloud
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API00 Ratings7.087 Ratings
    Role-based workflow & approvals00 Ratings7.586 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    Aurea Campaign ManagerSalesforce Marketing Cloud
    Likelihood to Recommend
    8.0
    (5 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    8.1
    (114 ratings)
    Usability
    8.0
    (1 ratings)
    4.1
    (35 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (11 ratings)
    Performance
    6.0
    (1 ratings)
    9.6
    (9 ratings)
    Support Rating
    8.0
    (1 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    5.0
    (1 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)