Emma by Marigold vs. Intuit Mailchimp

Emma by Marigold

72 Reviews and Ratings

Intuit Mailchimp

2,663 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Emma by Marigold	Score9.4 out of 10	N/A	Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.	$500 per year per user
Intuit Mailchimp	Score8.1 out of 10	N/A	Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.	$0 per month

Pricing

Emma by Marigold

Intuit Mailchimp

Basic: $500
per year per user

Free: $0
Essentials: starts at $13
per month
Standard: starts at $20
per month
Premium: starts at $350
per month

Pricing Offerings
Emma by Marigold	Intuit Mailchimp
Free Trial
Yes	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
Yes	Yes

No setup fee

No setup fee

—

—

Community Pulse
Key User Insights
	Emma by Marigold	Intuit Mailchimp
Considered Both Products	Marigold Rebecca Cooke-Rodriguez Events, Marketing and Office Manager in Corporate at BOND DEALERS OF AMERICA (Non-Profit Organization Management, 1-10 employees) Chose Emma by Marigold Emma is a step up from Constant Contact and two steps up from Mailchimp. Emma is affordable and easy to use for all types of companies, but especially for smaller firms and startups. It’s in compliance with SPAM laws, but has an advanced platform to keep your emails from going … Incentivized Helpful? Sarah Bandy Executive Director in Marketing at Youth Empowerment through Arts and Humanities (Non-Profit Organization Management, 1-10 employees) Chose Emma by Marigold I like Emma much better than MailChimp because of the flexibility and ease of the user interface. I used MailChimp for a previous position and I felt like the home page was definitely more cluttered and it had a clumsier navigation portal. I also think Emma's email design … Incentivized Helpful? Verified User Chose Emma by Marigold I use MailChimp a lot, and while I like it, at the end of the day Emma simply is the most cost-effective. There's not a HUGE learning curve, compared to MailChimp, which is nice, since our non-designers can take a proverbial 'whack' at an email and we can trust that it will get … Incentivized Helpful? Verified User Chose Emma by Marigold Emma is a good alternative, but I think MailChimp may be a better and more affordable alternative. Especially since MailChimp is continuously releasing new features and improving their product. Incentivized Helpful? Lauren Lloyd Communications Specialist at Freelance Writer (Building Materials, 11-50 employees) Chose Emma by Marigold MailChimp seems to offer more customizable options than Emma, but Emma is far less buggy. I used Constant Contact while working with another nonprofit organization and did not anything about it. Incentivized Helpful? Sara Meyer Founder & Creative Director in Marketing at Mod Aesthetic Marketing (Cosmetics, 1-10 employees) Chose Emma by Marigold Mail Chimp: the price was better, but the platform was not predictable. You did not get the same support with MailChimp. Constant Contact: This is an outdated system that does not make it easy to design modern, clean emails and I consider it a dinosaur. Incentivized Helpful? Andrea Janda Office Coordinator at Department of History in Marketing at Portland State University (Higher Education, 201-500 employees) Chose Emma by Marigold MailChimp is the global choice for our university and there is a pricing structure in place. Incentivized Helpful? Verified User Chose Emma by Marigold At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the … Incentivized Helpful? Lauren Busby Digital Marketing Manager in Marketing at CCA Global Partners (Retail, 201-500 employees) Chose Emma by Marigold Our internal competitors are the individual email platforms our stores have signed up for. In general, they need to take our HTML and upload it themselves, making Constant Contact and MailChimp very cumbersome. Emma, on the other hand, allows us to take charge of that. Users … Incentivized Helpful? Verified User Chose Emma by Marigold Very similar to MailChimp. More user-friendly than Constant Contact but fewer ways to customize formatting. Incentivized Helpful? Verified User Chose Emma by Marigold We chose Emma in addition to Sendgrid to protect the integrity of our transactional email deliverability. Emma's delivery rates were good. We later found MailChimp a bit cheaper and easier to work with in our specific use case but I still think it's worth testing Emma if you're … Incentivized Helpful? Toni Eftink Director of Project Management in Marketing at Element 74 (Marketing and Advertising, 11-50 employees) Chose Emma by Marigold Why I chose Emma over Constant Contact: I felt like I got lost in the sea of people/customers at Constant Contact... plus I felt like their own email marketing messages that they sent weren't very good... in an essence they weren't practicing what they preached well. Incentivized Helpful? Aaron Metzger Founder in Marketing at CATAPULT.digital (Internet, 1-10 employees) Chose Emma by Marigold Emma had a more robust multi-level account structure which empowered individual locations to participate at the ground-level. Additionally corporate was able to maintain oversight, template creation, marketing automation, and data reporting. The goal is to provide the locations … Incentivized Helpful? Verified User Chose Emma by Marigold We prefer Emma, as it is a much more robust platform offering some of the best functionality and out of the box integrations. Incentivized Helpful? Ashley Humphrey Director of Marketing & Communications in Marketing at Hoffmann Quality Tools USA, Inc. (Wholesale, 11-50 employees) Chose Emma by Marigold Emma is the easiest to use platform I've tried so far. It was easy to setup and send the first enewsletter. The functionality is very user friendly and it "makes sense" as you go through to add content and users. It's made being a marketing team of one very efficient. Incentivized Helpful? Jimmy Mack Senior Communications Specialist in Marketing at City of Olathe (Government Administration, 501-1000 employees) Chose Emma by Marigold Emma was the perfect solution for what we were looking for due to its easy to use interface, relatively low cost and basic functionality. We were not looking for expensive, complex tools to send out multiple campaigns with various controls and tests. We also were impressed with … Incentivized Helpful? Verified User Chose Emma by Marigold I think that Emma is more user-friendly. Incentivized Helpful? Mike Rizzo Director of Demand Generation in Marketing at AerServ (Computer Software, 51-200 employees) Chose Emma by Marigold None of those platform were good for an agency and their clients. Managing multiple email clients in one system isn't something you find everywhere. It's also not easy to pay for the other platforms since they are built for the enterprise and not SMB. Incentivized Helpful? Amber Klein Director of Operations in Marketing at HIVE Digital Strategy (Marketing and Advertising, 1-10 employees) Chose Emma by Marigold Constant Contact and MailChimp do not offer a white label option so they were out of the running early on for us. Campaigner does offer white labeling but their pricing is outrageously higher than Emma, their customer service isn't nearly as good and their tool isn't as … Incentivized Helpful? Verified User Chose Emma by Marigold We chose Emma because at the time we didn't need a full marketing automation platform like Pardot or Marketo and just wanted an easy to use, well priced email communications tool that integrated with our CRM Salesforce. Incentivized Helpful?	Intuit Verified User Chose Intuit Mailchimp Emma might be better if you need personal account management, custom made emails, etc. Mailchimp works great for a DIY team or project with less complex needs. Not a fan of Mad Mimi. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Emma by Marigold

Intuit Mailchimp

Comparison of Email & Online Marketing features of Emma by Marigold and Intuit Mailchimp
Feature	Emma by Marigold 9.1 31 Ratings	Intuit Mailchimp 7.8 488 Ratings
WYSIWYG email editor	8.024 Ratings	8.2453 Ratings
Dynamic content	9.025 Ratings	7.0436 Ratings
Ability to test dynamic content	9.024 Ratings	7.2417 Ratings
A/B testing	9.024 Ratings	7.5368 Ratings
Mobile optimization	9.029 Ratings	8.7447 Ratings
Email deliverability reporting	10.031 Ratings	8.3475 Ratings
List management	10.031 Ratings	7.5475 Ratings
Triggered drip sequences	9.021 Ratings	7.8328 Ratings
Landing pages	00 Ratings	7.8337 Ratings

Comparison of Reporting & Analytics features of Emma by Marigold and Intuit Mailchimp
Feature	Emma by Marigold 10.0 31 Ratings	Intuit Mailchimp 7.2 473 Ratings
Dashboards	10.030 Ratings	7.7136 Ratings
Standard reports	9.931 Ratings	7.8471 Ratings
Custom reports	10.019 Ratings	6.361 Ratings

Comparison of Lead Management features of Emma by Marigold and Intuit Mailchimp
Feature	Emma by Marigold - Ratings	Intuit Mailchimp 8.2 10 Ratings
Lead nurturing automation	00 Ratings	6.69 Ratings
Lead scoring and grading	00 Ratings	10.01 Ratings
Data quality management	00 Ratings	6.09 Ratings
Automated sales alerts and tasks	00 Ratings	10.01 Ratings

Comparison of Campaign Management features of Emma by Marigold and Intuit Mailchimp
Feature	Emma by Marigold - Ratings	Intuit Mailchimp 7.2 60 Ratings
Calendaring	00 Ratings	7.448 Ratings
Event/webinar marketing	00 Ratings	7.045 Ratings

Comparison of Social Media Marketing features of Emma by Marigold and Intuit Mailchimp
Feature	Emma by Marigold - Ratings	Intuit Mailchimp 7.0 56 Ratings
Social sharing and campaigns	00 Ratings	6.350 Ratings
Social profile integration	00 Ratings	7.847 Ratings

Comparison of Platform & Infrastructure features of Emma by Marigold and Intuit Mailchimp
Feature	Emma by Marigold - Ratings	Intuit Mailchimp 6.5 57 Ratings
API	00 Ratings	7.045 Ratings
Role-based workflow & approvals	00 Ratings	6.116 Ratings
Customizability	00 Ratings	5.62 Ratings
Integration with Salesforce.com	00 Ratings	6.028 Ratings
Integration with Microsoft Dynamics CRM	00 Ratings	5.025 Ratings
Integration with SugarCRM	00 Ratings	8.12 Ratings
Third-party software integrations	00 Ratings	7.752 Ratings

User Ratings
	Emma by Marigold	Intuit Mailchimp
Likelihood to Recommend	8.0 (32 ratings)	7.9 (511 ratings)
Likelihood to Renew	9.5 (5 ratings)	8.4 (51 ratings)
Usability	10.0 (2 ratings)	8.7 (380 ratings)
Availability	- (0 ratings)	9.5 (6 ratings)
Performance	- (0 ratings)	8.9 (7 ratings)
Support Rating	2.0 (1 ratings)	8.3 (18 ratings)
Implementation Rating	7.0 (1 ratings)	7.4 (22 ratings)
Configurability	- (0 ratings)	10.0 (2 ratings)
Ease of integration	- (0 ratings)	8.0 (4 ratings)
Product Scalability	- (0 ratings)	9.5 (6 ratings)
Vendor post-sale	- (0 ratings)	10.0 (2 ratings)
Vendor pre-sale	- (0 ratings)	10.0 (2 ratings)