Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
Pinpointe On-Demand
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.
$74
Contacts, Email Volume
Pricing
Intuit Mailchimp
Pinpointe On-Demand
Editions & Modules
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Standard Edition
$74+
Contacts, Email Volume
Enterprise Edition
$390+
Per User; Email Volume
Offerings
Pricing Offerings
Intuit Mailchimp
Pinpointe On-Demand
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Intuit Mailchimp
Pinpointe On-Demand
Features
Intuit Mailchimp
Pinpointe On-Demand
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Intuit Mailchimp
7.9
Ratings
4% above category average
Pinpointe On-Demand
9.0
Ratings
12% above category average
WYSIWYG email editor
8.30 Ratings
9.10 Ratings
Dynamic content
7.20 Ratings
9.10 Ratings
Ability to test dynamic content
7.40 Ratings
9.10 Ratings
Landing pages
7.80 Ratings
8.50 Ratings
A/B testing
7.60 Ratings
9.10 Ratings
Mobile optimization
8.70 Ratings
9.10 Ratings
Email deliverability reporting
8.30 Ratings
9.10 Ratings
List management
7.60 Ratings
9.10 Ratings
Triggered drip sequences
7.80 Ratings
9.10 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Intuit Mailchimp
8.3
Ratings
6% above category average
Pinpointe On-Demand
-
Ratings
Lead nurturing automation
6.80 Ratings
00 Ratings
Lead scoring and grading
10.00 Ratings
00 Ratings
Data quality management
6.20 Ratings
00 Ratings
Automated sales alerts and tasks
10.00 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Intuit Mailchimp
7.3
Ratings
1% below category average
Pinpointe On-Demand
-
Ratings
Calendaring
7.50 Ratings
00 Ratings
Event/webinar marketing
7.10 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Intuit Mailchimp
7.1
Ratings
6% below category average
Pinpointe On-Demand
-
Ratings
Social sharing and campaigns
6.50 Ratings
00 Ratings
Social profile integration
7.80 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Intuit Mailchimp
7.4
Ratings
1% above category average
Pinpointe On-Demand
9.3
Ratings
19% above category average
Dashboards
7.70 Ratings
9.10 Ratings
Standard reports
7.90 Ratings
9.10 Ratings
Custom reports
6.50 Ratings
9.60 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
I loved Mailchimp 10 years ago, and as a long-time user, I appreciate working with the brand I've been attached to for so many years. It still works well with regular email campaigns and with automation. However, if your email audience is constantly growing and you have a limited budget, it may be wise to explore the more affordable options.
Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
We love the product. One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received. They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users. I would be surprised if anyone reacted negatively to the change.
I think Mailchimp enables companies to cater to their customers without requiring direct interaction with them. A simple email can convey a great deal of information. The SMS feature can give a brief link with a sentence to show promotional offers. I think that best fits with the upcoming generation; I don't always want to read a long email with lots of pictures. I think Mailchimp is easy to navigate and has many valuable features.
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Any time we needed their help or support they responded promptly, friendly, and straightforwardly. It's a great feature to have multi-language support as we are a diverse team, and anyone can reach out to receive help. We've always solved our inquires
They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company. They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
I am little satisfied with the MailChimp implementation process, since although it has been a bit complicated and we have had various complications that tried to affect our performance, with a little general effort, we take full advantage and currently It is out main marketing and advertising campaign platform.
We chose Intuit Mailchimp over competing solutions because we found their free tier more generous, which allowed us to get started easier. Also compared to other solutions we found their drag and drop email builder to offer a much better experience and easier UI. We also liked their paid features and could see that we would be able to use Intuit Mailchimp for a long time and not need to migrate to another solution.
Whereas MailChimp felt very simple (both as a pro and a con), Pinpointe allowed us to achieve the same simplicity when we wanted it, and to be able to go well beyond that simplicity when we needed that instead. Constant Contact was our original platform for email marketing, but after using Pinpointe, we easily made the decision to switch given the reporting, the constant addition of new, requested features by users, and the deliverability of emails via Pinpointe. We do still use Constant Contact, but only for event management.
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
Our ROI has gone up significantly since using Pinpointe.
We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
Our emails show up white-labeled so it is our own branding on all emails.