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Pinpointe On-Demand

Score9.1 out of 10

11 Reviews and Ratings

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What is Pinpointe On-Demand?

Pinpointe On-Demand is an email marketing platform best suited to medium-sized businesses and agencies. Pricing starts at $36 / month for 5,000 email. Pinpointe also offers plans based on number of active subscribers.

Categories & Use Cases

Media

Industry Leading Reporting & Analytics
Drag n Drop builder - create mobile friendly, responsive emails in 5 minutes!
Compare, Analyze historic trends
Make your campaign stand out - Over 40,000 stock images - free
Improve User engagement - set up Preference Centers
Send with confidence. Preview your email in the top 25+ inboxes

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Key Features

Learn about the best (and worst!) features Pinpointe On-Demand has to offer, as determined by TrustRadius' reviewers.
Based on 11 ratings of Pinpointe On-Demand's features
View all features

Top Performing Features

  • Custom reports

    Users can create custom reports.

    Category average: 7.3

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 7.6

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 7.7

Areas for Improvement

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.5

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 7.9

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

    Category average: 7.2

Reviews

What users are saying about Pinpointe On-Demand.
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Pinpointe delivers for Toons 'n Tips

Michael Marks, CBIView profile
President, Cartoonist in Marketing at Toons 'n Tips Drip Marketing (1-10 employees employees)

Use Cases and Deployment Scope

I have a large number of small business accounts for that I provide email drip marketing campaigns featuring my cartoons. I use Pinpointe to maintain databases, design templates, and send out monthly or bi-weekly campaigns. Having a reliable and productive platform is crucial to my business. And the ability to use my creativity for my clients is also critical. Pinpointe provides that. I also love the ability for my clients to go on the platform and see all their statistics in real-time. I couldn't find any other email service provider to do that. Also having a dashboard with all my clients for me to go in and out of each account to see statistics and to create new campaigns. Also the ability to not only schedule the initial campaign but to schedule, a follow-up campaign for the non-openers gives my clients additional activity. I have to say that I am really pleased with the platform and the outstanding service they gave me to get set up and continue to give me whenever I have a problem or a question. Pinpointe clearly was a platform that I was looking for to operate my email drip marketing service.

Pros

  • Maintain databases and lists
  • Set up templates
  • Set up new campaigns
  • Schedule initial campaigns and follow up campaign to Non-openers
  • Access to Statistics from my accounts

Cons

  • Make it Easier to set up the re-send campaign

Return on Investment

  • My clients are delighted being able to see their statistics in real time
  • I don't have to spend the time to download and send the reports
  • Too many emails go to the spam filters
  • They have many features I didn't have before

Email Marketing Swiss Army Knife

Christopher BoydView profile
Developer/Programmer in Information Technology at Cre8tiveCoder (51-200 employees employees)

Pros

  • Clean, easy to use UI (little outdated, but they are rolling out a new look slowly)
  • Lots of statistics gathering and reporting, from email opens to link tracking to page visits. Very impressive statistical reporting per email and across an entire account
  • Support is quick, usually responding in < 1 hour. When a problem really turns out to be a bug, they've put me in direct contact with development to fix it or find a temporary workaround
  • Deliverability of emails are better than other systems I've tested (the emails get sent and arrive when I plan, and look just like I designed them in the system)
  • Lots of email tools - split testing, inbox previewing, spam checker
  • Offers an Enterprise edition (several clients of mine specifically needed this)

Cons

  • There is no price point for small senders (as in, send only a few emails a month or to very small groups), and there is no free tier account. They target high volume senders and enterprise customers primarily.
  • Campaign builder options include a WYSIWYG and a drag-and-drop builder. The builder is fun to use and emails are true to design, but there is a lack of templates right now.

Return on Investment

  • Went from engaging only pre-existing customers directly from our sales team to 30,000 engagements per month
  • Was able to use data from successful email marketing to determine new marketing initiatives, which helped fix all the holes in our marketing strategy

Alternatives Considered

MailChimp and Constant Contact

Other Software Used

ConnectWise Manage, Joomla!, Yoast Wordpress SEO Plugins

Use it for multiple businesses

Ben WoodView profile
Broker in Sales at Robbins Trading Company (11-50 employees employees)

Pros

  • Email editor
  • Testing and reports
  • Support
  • Good IP reputation to ensure deliverability
  • Tools to help reduce spam score for outgoing emails

Cons

  • No free account for smaller users
  • Could use additional templates

Return on Investment

  • Their A/B testing tools have helped us refine our email marketing to greatly increase lead generation

#1 Email Marketing Service

Jose VianaView profile
Director of Design in Marketing at AdvisorHUB Inc. (11-50 employees employees)

Pros

  • Support is helpful. You typically get a reply within an hour and the support staff is​ ​​very ​knowledgeable ​
  • ​Inbox / Deliverability has been better than other systems​ we​ tested.
  • Great testing tools to help improve results - multi-variant /split testing, inbox preview in 25+ inboxes and pre-flight spam checker

Cons

  • More templates on the drag and drop builder

Return on Investment

  • Very positive impact

Pinpointe Produces Results.

Incentivized
Alex AshbaughView profile
Support Specialist in Professional Services at General Networks Corporation (51-200 employees employees)

Pros

  • The analytics and reporting tools that give us the statistics on the email campaign. Being able to extract this information into an Excel sheet makes sharing results across the board much easier.
  • To find out how many bounces, unsubscribes, opens, and clicks is very useful information to use when it comes to moving forward with the leads/prospects.
  • Having the option to personalize pre-made templates or create your own allows you to tailor your email campaign to fit your company's brand--a huge part of showing/creating your identity as a company.

Cons

  • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.

Return on Investment

  • Pinpointe's ROI has been great for us here at General Networks. It has significantly reduced the challenge of us creating more leads for our company.
  • The analytics and statistics reports that Pinpointe provides for our email campaigns has allowed us to identify areas we need to improve in and make the necessary tweaks.

Other Software Used

MS SharePoint, LinkedIn Talent, RainKing

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