Intuit Mailchimp vs. VerticalResponse

Intuit Mailchimp

2,663 Reviews and Ratings

VerticalResponse

61 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Intuit Mailchimp	Score8.1 out of 10	N/A	Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.	$0 per month
VerticalResponse	Score10 out of 10	N/A	VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.	$9 per month

Pricing

Intuit Mailchimp

VerticalResponse

Free: $0
Essentials: starts at $13
per month
Standard: starts at $20
per month
Premium: starts at $350
per month

Basic: $11.00
per month
Pro: $16.00
per month
Pro Plus: $196.00
per month

Pricing Offerings
Intuit Mailchimp	VerticalResponse
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
Yes	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Intuit Mailchimp	VerticalResponse
Considered Both Products	Intuit Joshua Rodriguez Digital Marketing Strategist in Marketing at Hāpara (E-Learning, 11-50 employees) Chose Intuit Mailchimp Mailchimp has a much better looking email design compared to HubSpot and Vertical Response. It seems to automatically optimize email sections for different devices and viewing/testing emails before they go out seems to be a much cleaner process for sending tests to team members … Incentivized Helpful? Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations in Marketing at New Media Vegas, LLC (Marketing & Advertising, 1-10 employees) Chose Intuit Mailchimp The primary decision to choose Mailchimp is generally driven by the easy integration with WordPress and WordPress plugins. Secondary is cost effectiveness vs. other similar tools. The overall simplicity of the Mailchimp system offers an inviting environment for beginners to … Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp can compete with and often beat other similarly priced email marketing platforms. It's great for the average user and easy to learn. Incentivized Helpful? Tom Pick Independent B2B Digital Marketing Consultant in Marketing at Webbiquity (Marketing and Advertising, 1-10 employees) Chose Intuit Mailchimp Mailchimp is cost-competitive and the easiest to use tool among these alternatives. It has the simplest interface for design, is simplest to use for setting up automated regularly scheduled messages such as weekly blog roundups that are automatically created and sent out, and … Incentivized Helpful? Verified User Chose Intuit Mailchimp Vertical Response is the best mail service. They are very professional, a better value, have an excellent online editor. Vertical Response provides everything I need. Vertical Response always leads to more income whereas Mailchimp only cost us money and wasted time. Yes Vertical… Incentivized Helpful? Verified User Chose Intuit Mailchimp MailChimp is nice because it has everything in one place - different lists, campaigns, stats. We selected this software based on recommendation from our web coders. Vertical Response is a good program too, but I prefer the user interface of MailChimp more. MailChimp is also … Incentivized Helpful? Meredith Hutcheson Website and Social Media Manager, Development and Administrative Coordinator in Marketing at Historic Fair Hill (Civic & Social Organization, 1-10 employees) Chose Intuit Mailchimp Hands down MailChimp over Vertical Response. The end result is more responsive, more modern-looking, and easier to read. The creation process is faster and involves less coding. The templates are more up-to-date. The analytics are much easier to interact with. The list … Incentivized Helpful? Anna Hazel Crotty CIO (Chief Information Officer) at Mission Edge San Diego (Non-Profit Organization Management, 11-50 employees) Chose Intuit Mailchimp For price-sensitive nonprofits with relatively simple needs, MailChimp is a reasonable choice. I tell people to simply decide which editor they like best and use that tool. Most people who use an email marketing tool spend most of their time in the editor, and so that's the big … Helpful?	VerticalResponse Genie Forkner Co-Owner, Executive Director of Marketing & Public Relations in Marketing at New Media Vegas, LLC (Marketing & Advertising, 1-10 employees) Chose VerticalResponse In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform … Incentivized Helpful? Nichole Fabbro Marketing Manager in Marketing at Kryterion (Health, Wellness and Fitness, 51-200 employees) Chose VerticalResponse Pardot is a good tool but with the cost you will get a better value from Vertical Response and easier design capabilities. MailChimp is a widely used tool but I found the list segmentation and general template at Vertical Response to be better. Incentivized Helpful? Jeya Chelliah Owner in Marketing at eScienceinfo (Marketing and Advertising, 1-10 employees) Chose VerticalResponse Constant Contact Mail chimp Benchmark Email Incentivized Helpful? Maggie Karl Marketing Assistant in Marketing at Breakthrough Austin (Non-Profit Organization Management, 11-50 employees) Chose VerticalResponse Vertical Response was already in use when I joined the organization. It was selected for affordability. In comparison to other email marketing platforms, it was harder to use for an end user, but we were able to hire a developer to create some custom templates, and that worked … Incentivized Helpful? Eric Needle Marketing Lead in Marketing at Artemis IT (51-200 employees) Chose VerticalResponse VR, MailChimp and Constant Contact all provide similar experience and provide the same function. I use many different tools. Helpful? Michael Wilson CEO (Chief Executive Officer) in Social Media at Small World Labs (Internet, 11-50 employees) Chose VerticalResponse ExactTarget, MailChimp. I liked VerticalResponse's integration with Salesforce. We used MailChimp before and it says on their website they have integration with Salesforce, but we were never able to find it on the Force.com website. For ExactTarget, we used that in the past and … Helpful? Verified User Chose VerticalResponse Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month. Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Intuit Mailchimp

VerticalResponse

Comparison of Email & Online Marketing features of Intuit Mailchimp and VerticalResponse
Feature	Intuit Mailchimp 7.8 488 Ratings	VerticalResponse 9.9 8 Ratings
WYSIWYG email editor	8.2453 Ratings	10.07 Ratings
Dynamic content	7.0436 Ratings	10.05 Ratings
Ability to test dynamic content	7.2417 Ratings	10.04 Ratings
Landing pages	7.8337 Ratings	10.04 Ratings
A/B testing	7.5368 Ratings	10.05 Ratings
Mobile optimization	8.7447 Ratings	10.05 Ratings
Email deliverability reporting	8.3475 Ratings	10.08 Ratings
List management	7.5475 Ratings	10.08 Ratings
Triggered drip sequences	7.8328 Ratings	9.02 Ratings

Comparison of Lead Management features of Intuit Mailchimp and VerticalResponse
Feature	Intuit Mailchimp 8.1 10 Ratings	VerticalResponse - Ratings
Lead nurturing automation	6.69 Ratings	00 Ratings
Lead scoring and grading	10.01 Ratings	00 Ratings
Data quality management	6.09 Ratings	00 Ratings
Automated sales alerts and tasks	10.01 Ratings	00 Ratings

Comparison of Campaign Management features of Intuit Mailchimp and VerticalResponse
Feature	Intuit Mailchimp 7.2 60 Ratings	VerticalResponse - Ratings
Calendaring	7.448 Ratings	00 Ratings
Event/webinar marketing	6.945 Ratings	00 Ratings

Comparison of Social Media Marketing features of Intuit Mailchimp and VerticalResponse
Feature	Intuit Mailchimp 7.0 56 Ratings	VerticalResponse - Ratings
Social sharing and campaigns	6.250 Ratings	00 Ratings
Social profile integration	7.847 Ratings	00 Ratings

Comparison of Reporting & Analytics features of Intuit Mailchimp and VerticalResponse
Feature	Intuit Mailchimp 7.2 473 Ratings	VerticalResponse 10.0 9 Ratings
Dashboards	7.6136 Ratings	10.09 Ratings
Standard reports	7.8471 Ratings	10.09 Ratings
Custom reports	6.261 Ratings	10.06 Ratings

Comparison of Platform & Infrastructure features of Intuit Mailchimp and VerticalResponse
Feature	Intuit Mailchimp 6.5 57 Ratings	VerticalResponse - Ratings
API	7.045 Ratings	00 Ratings
Role-based workflow & approvals	6.116 Ratings	00 Ratings
Customizability	5.62 Ratings	00 Ratings
Integration with Salesforce.com	6.028 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	4.925 Ratings	00 Ratings
Integration with SugarCRM	8.12 Ratings	00 Ratings
Third-party software integrations	7.752 Ratings	00 Ratings

Comparison of Pre-Send Testing features of Intuit Mailchimp and VerticalResponse
Feature	Intuit Mailchimp - Ratings	VerticalResponse 10.0 1 Ratings
URL Validation	00 Ratings	10.01 Ratings
Link Tracking	00 Ratings	10.01 Ratings
Image Validation	00 Ratings	10.01 Ratings
Inbox Display	00 Ratings	10.01 Ratings
Email Accessibility Tools	00 Ratings	10.01 Ratings
Spelling and Grammar Check	00 Ratings	10.01 Ratings
Spam Testing	00 Ratings	10.01 Ratings
Email Previews	00 Ratings	10.01 Ratings

User Ratings
	Intuit Mailchimp	VerticalResponse
Likelihood to Recommend	7.9 (511 ratings)	10.0 (28 ratings)
Likelihood to Renew	8.4 (51 ratings)	8.6 (19 ratings)
Usability	8.7 (380 ratings)	9.0 (5 ratings)
Availability	9.5 (6 ratings)	10.0 (1 ratings)
Performance	8.9 (7 ratings)	10.0 (1 ratings)
Support Rating	8.3 (18 ratings)	8.0 (4 ratings)
Online Training	- (0 ratings)	9.0 (1 ratings)
Implementation Rating	7.4 (22 ratings)	10.0 (4 ratings)
Configurability	10.0 (2 ratings)	- (0 ratings)
Ease of integration	8.0 (4 ratings)	- (0 ratings)
Product Scalability	9.5 (6 ratings)	- (0 ratings)
Vendor post-sale	10.0 (2 ratings)	- (0 ratings)
Vendor pre-sale	10.0 (2 ratings)	- (0 ratings)