| Product | Rating | Most Used By | Product Summary | Starting Price |
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 MailerLite | Small Businesses (1-50 employees) | MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable… | $0 per month 1 user | |
 Zoho Campaigns | N/A | Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management. | $0 |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly. | — | ||||||||||||||
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| Considered Both Products |  MailerLite  Mike Silverman Founder Chose MailerLite Easier to use for non techy people than Kit, Mastermind, Hubspot, Tilda Chose MailerLite cost effective tagging easy list management  Jim Samuel Principal Chose MailerLite I selected MailerLite because the free version has all the capabilities I need now and is not time-limited. The paid versions are much more reasonably priced than competitors. I plan to upgrade to the paid version soon so that was a key concern for me. MailerLite lets me get …  Calvin Hanson Marketing and Design Chose MailerLite I didn't like Mailchimps pricing at the time of my decision. I preferred to ramp up in smaller segments of price/month. I also liked MailerLite's automation UX. Chose MailerLite I moved over from Mailchimp because it became too expensive. MailerLite gives me even more value for a better price.  Peter Wouters Owner Chose MailerLite Cheaper, mainly. And a little more user-friendly. Some other platforms, especially Klaviyo, are quite complex to understand and to get the most out of.  Jenna Davis Founder Chose MailerLite The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with … Chose MailerLite Let's just say it's easier to use and more satisfying. Let's leave it at that ;)  Jonathan Nelson Creator Chose MailerLite Just easier to use, better pricing (when we get there) and better free applications |  Zoho Campaigns  Swadesh Padhi Marketing Ambassador Chose Zoho Campaigns Zoho Campaigns is lower in cost than ActiveCampaign. ActiveCampaign definitely was much powerful and easier to use, but Zoho Campaigns works for us.  Joseph Daniel Finance and Operations Specialist Chose Zoho Campaigns We didn’t like the pricing of Maropost and we have found Zoho best when it comes to pricing and the other reason to move from Maropost to Zoho was the leaders that were less as compared to that offered by Zoho Campaigns. Moreover, Zoho has created much ease in our work. It is …  Brandon Stuhr COO (Chief Operating Officer) Chose Zoho Campaigns While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral.  Alyssa Storm Senior Designer Chose Zoho Campaigns Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and …  Matthew Christensen CEO (Chief Executive Officer) Chose Zoho Campaigns The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major …  Stacy Venditto Executive Consultant Chose Zoho Campaigns I have not chosen Zoho Campaigns over any other solution, I use all of them for different business scenarios and various client initiatives. I use smaller campaigns under 5k subscribers and use the other solutions for larger campaigns.  Vincent Frisina Director of Marketing Chose Zoho Campaigns Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other …  Mehdi Aherraki General Manager Chose Zoho Campaigns We chose Zoho Campaigns because we already use their suite of applications, and the UI/UX is quite the same. Zoho Campaigns is a quite excellent and powerful app for campaign management, but other products are more developed technically and visually. But Zoho Campaigns gets the …  Jared Hansen Research Assistant Chose Zoho Campaigns I've used MailChimp before, which is a great tool (I might prefer it in many situations), but for our needs in our organization, we went with Zoho Campaigns. This decision was made because of the painless integration with Zoho CRM, which we already use and love. This was the …  Alexis Correa Dueño principal Chose Zoho Campaigns In my experience, I liked Mailchimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see …  Jason Ensign Marketing Manager Chose Zoho Campaigns Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare …  Justin Roodman Program Expert Chose Zoho Campaigns We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. Mailchimp was slightly more expensive than Zoho Campaigns (by about …  Jon Porreca Project Support Chose Zoho Campaigns Mailchimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic … |
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| Small Businesses |  Mad Mimi Score 10.0 out of 10 | Mad Mimi Score 10.0 out of 10 |
| Medium-sized Companies |  VerticalResponse Score 10.0 out of 10 | VerticalResponse Score 10.0 out of 10 |
| Enterprises |  Emma by Marigold Score 9.4 out of 10 | Emma by Marigold Score 9.4 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| MailerLite | Zoho Campaigns | |
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| Likelihood to Recommend | 9.0 (0 ratings) | 6.2 (0 ratings) |
| Likelihood to Renew | 9.1 (0 ratings) | 10.0 (0 ratings) |
| Usability | 8.7 (0 ratings) | - (0 ratings) |
| Support Rating | 9.4 (0 ratings) | - (0 ratings) |
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Jason Ensign Marketing Manager |
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Jon Porreca Project Support |
| Likelihood to Renew |
 Alexandra Renée Poelstra THE MAVEN |
Stacy Venditto Executive Consultant |
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 Humberto Colmenares Director of Social Media Marketing |
Alyssa Storm Senior Designer |
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| ScreenShots | MailerLite Screenshots      | Zoho Campaigns Screenshots      |
